Which works better for small vs large Salesforce AppExchange admins?

DemandTools. Ensure your data remains your most valuable asset. typically suits early-stage and growth-mode teams based on its published review base (442 reviews). Email Scrubber typically suits early-stage and growth-mode teams based on its published review base (2 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

AppRanks

DemandTools. Ensure vs Email Scrubber — Salesforce

Email Scrubber vs DemandTools. Ensure your data remains your most valuable asset.

Side-by-side comparison · 24 data points

Email Scrubber

5.0·2reviews

Shrink your EmailMessage data footprint with Email Scrubber. Use Targeted Detection to identify and remove unnecessary email storage, reduce bloat, and achieve immediate, measurable savings across your Salesforce org.

salesforcepaid

Change

1. Listing metadata

Field-level data

	DemandTools. Ensure your data remains your most valuable asset.	Email Scrubber
Tagline	“DemandTools is the enterprise-grade data quality engine tens of thousands of Salesforce admins trust. Deduplicate across any object, standardize and import data at scale, and apply mass updates with governance-level control.”224 chars	“Shrink your EmailMessage data footprint with Email Scrubber. Use Targeted Detection to identify and remove unnecessary email storage, reduce bloat, and achieve immediate, measurable savings across your Salesforce org.”217 chars
Description	914 / 2000 chars46% used	1133 / 2000 chars57% used
Screenshots	—	—
Languages	en	en
Platforms	Salesforce	Salesforce
Developer	Validity, Inc.	Sproket Logic
Listed	January 8, 2006

At a glance

8 metrics · auto-computed

Feature comparison between DemandTools. Ensure your data remains your most valuable asset. and Email Scrubber
Metric	DemandTools. Ensure your data remains your most valuable asset.	Email Scrubber
Rating	4.7 ★	★ 5.0 ★
Total reviews	★ 442	2
Free plan	—	—
Pricing	paid	paid
Pricing tiers	—	4 tiers
Listed features	★ 9	3
Languages	1 supported	1 supported
Listed since	Jan 2006	Jan 2022

AppRanks verdict

Generated from live data on this page

The call

Based on the data on this page, Email Scrubber is the stronger choice for most Salesforce AppExchange admins — 5.0★ vs DemandTools. Ensure your data remains your most valuable asset.'s 4.7★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

Pricing

Pricing entry tiers: DemandTools. Ensure your data remains your most valuable asset. at paid, Email Scrubber at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

Review base

DemandTools. Ensure your data remains your most valuable asset. has the larger user base (442 reviews vs 2), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Email Scrubber's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Who should pick what

Recommended by size: small/early-stage admins who need fast install and low risk should default to Email Scrubber; mid-market and enterprise admins with specific feature requirements should evaluate both — DemandTools. Ensure your data remains your most valuable asset.'s 442-review base may include the workflow context that matches your specific use case better than Email Scrubber's broader-but-shallower coverage.

How this is generated

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: DemandTools. Ensure your data remains your most valuable asset. audit • Email Scrubber audit

Last updated	—	—

3. Features

As listed by each developer

DemandTools. Ensure your data remains your most valuable asset.

MANAGE YOUR DATA IN MINUTES, NOT MONTHS! DemandTools customers experience: 80% reduction in time spent on deduping/data quality tasks. 75% reduction in time spent on lead entry and accuracy. 20% reduction in database size
ASSESS YOUR DATA QUALITY Get a view of where data quality problems exist in your org.
MERGE AND PREVENT DUPLICATES Enforce data governance with configurable matching algorithms and customizable filters that catch duplicates before they take hold. Apply rules-based logic to protect critical business records.
DATALOADER Move enterprise data with confidence: insert, update, upsert, delete, and export records at scale. Validate incoming data against up to five objects using custom matching criteria and enforce field-level standardization automatically.
MASS CHANGE RECORDS Apply changes across records in bulk without exporting data. Drive updates with formulas, hard-coded values, or field-to-field copy logic, and run object counts and field aggregates on demand.
EMAIL VERIFICATION Validate email addresses at the point of entry, checking for typos, syntax errors, domain existence, and mailbox activity. Log verification status and date directly on each Lead and Contact for a full, auditable record.
UNDO AND RESTORE Execute data quality processes with confidence, backed by automatically generated restore files and full undo options, including undo merge, so every change stays reversible and every action stays accountable.
NOTIFICATIONS Maintain full visibility into every data quality process, with no surprises. Deliver real-time alerts to Slack, Microsoft Teams, or email whenever a DemandTools scenario runs, keeping every stakeholder informed at enterprise scale.
USAGE TRACKING Preserve a complete audit trail of every data quality scenario run against your org. Review usage history to see who ran each scenario, how many records were found and actioned, whether the action is reversible, and whether

Email Scrubber

Reclaim 75–85% of your Salesforce data storage by automatically archiving or removing unnecessary EmailMessage records.
Reduce massive EmailMessage storage consumption with a 100% Salesforce‑native solution—no external systems, connectors, or integrations required.
Prevent future EmailMessage bloat with automated detection rules that keep your Salesforce storage clean and under control.

Keyword	DemandTools. Ensure your data remains your most valuable asset.	Email Scrubber
contact	#70	#92

7. App details

Long-form description · keyword frequency

DemandTools. Ensure your data remains your most valuable asset.

Manage your data in minutes, not months. Deduplication, standardization, imports, ownership management, and mass data manipulation all take time when done manually. DemandTools handles it at enterprise scale, with repeatable, automated processes that replace manual cleanup with governed workflows. Get AI-ready data you can trust. Data enters Salesforce from multiple sources, in multiple formats, and often duplicates existing records. DemandTools enforces data integrity at the point of entry, automatically standardizing and cleansing records as they arrive, so reporting reflects one governed source of truth. Market, sell, and support more effectively. Poor data quality adds friction across the customer journey, suppresses conversion rates, inflates operating costs, and puts brand reputation at risk. DemandTools gives enterprise teams the data hygiene foundation to protect revenue operations at scale.

Top keywords

data7×5.60%
demandtools3×2.40%
enterprise2×1.60%
governed2×1.60%
multiple2×1.60%
records2×1.60%
scale2×1.60%

Email Scrubber

Without the right controls, the EmailMessage object can grow rapidly—often consuming 75%, 85%, or even more of your total Salesforce data storage. This unnecessary bloat drives up storage costs, slows down your org, and creates long‑term performance risks. Email‑to‑Case is a powerful native feature, but every inbound and outbound interaction adds another EmailMessage record. Over time, this results in massive data accumulation tied to your Case records, including duplicate email chains, oversized messages, and redundant history. Email Scrubber gives you the visibility and control Salesforce doesn’t provide out of the box—helping you identify, clean, and prevent EmailMessage bloat before it becomes a storage crisis. Email Scrubber delivers a fully native, on‑platform archiving and cleanup solution—no external integrations, no middleware, and no data leaving Salesforce. Reduce storage usage, streamline your org, and keep your case processes running smoothly. See the impact for yourself. Contact us for a free demo—or let us run a complimentary analysis of your org to show exactly how much storage you can reclaim.

Top keywords

storage5×2.86%
email4×2.29%
case3×1.71%
data3×1.71%
emailmessage3×1.71%
org3×1.71%
salesforce3×1.71%
bloat2×1.14%
email scrubber2×

Email Scrubber vs DemandTools. Ensure your data remains your most valuable asset.

Email Scrubber

1. Listing metadata

DemandTools. Ensure your data remains your most valuable asset.

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. Activity in the last 90 days

DemandTools. Ensure your data remains your most valuable asset. · 6 changes

Email Scrubber · 1 changes

7. App details

Frequently asked

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Which works better for small vs large Salesforce AppExchange admins?

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