Which has better reviews, DemandTools. Ensure your data remains your most valuable asset. or Incrementality by Odyssey for Datorama?

DemandTools. Ensure your data remains your most valuable asset. has the higher average rating (4.7★ from 442 reviews) compared to Incrementality by Odyssey for Datorama (4.0★ from 1 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose DemandTools. Ensure your data remains your most valuable asset. or Incrementality by Odyssey for Datorama?

DemandTools. Ensure your data remains your most valuable asset. holds the higher average rating (4.7★ vs 4.0★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, DemandTools. Ensure your data remains your most valuable asset. or Incrementality by Odyssey for Datorama?

Both apps are one-click installs from the Salesforce AppExchange. DemandTools. Ensure your data remains your most valuable asset. has the deeper published review base (442 vs 1), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Salesforce AppExchange admins?

DemandTools. Ensure your data remains your most valuable asset. typically suits early-stage and growth-mode teams based on its published review base (442 reviews). Incrementality by Odyssey for Datorama typically suits early-stage and growth-mode teams based on its published review base (1 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

AppRanks

DemandTools. Ensure vs Incrementality by — Salesforce

DemandTools. Ensure your data remains your most valuable asset. vs Incrementality by Odyssey for Datorama

Side-by-side comparison · 24 data points

DemandTools. Ensure your data remains your most valuable asset.

4.7·442reviews

DemandTools is the enterprise-grade data quality engine tens of thousands of Salesforce admins trust. Deduplicate across any object, standardize and import data at scale, and apply mass updates with governance-level control.

salesforcepaid

Change

1. Listing metadata

Field-level data

	DemandTools. Ensure your data remains your most valuable asset.	Incrementality by Odyssey for Datorama
Tagline	“DemandTools is the enterprise-grade data quality engine tens of thousands of Salesforce admins trust. Deduplicate across any object, standardize and import data at scale, and apply mass updates with governance-level control.”224 chars	“Incrementality by Odyssey pulls raw data from your Google Analytics account and applies glass-box multi-touch attribution to that data. Easily see the performance of your campaigns based on multi-touch attribution.”214 chars
Description	914 / 2000 chars46% used	521 / 2000 chars26% used
Screenshots	—	—
Languages	en	en
Platforms	Salesforce	Salesforce
Developer	Validity, Inc.	Odyssey Attribution
Listed	January 8, 2006

At a glance

8 metrics · auto-computed

Feature comparison between DemandTools. Ensure your data remains your most valuable asset. and Incrementality by Odyssey for Datorama
Metric	DemandTools. Ensure your data remains your most valuable asset.	Incrementality by Odyssey for Datorama
Rating	★ 4.7 ★	4.0 ★
Total reviews	★ 442	1
Free plan	—	—
Pricing	paid	paid
Pricing tiers	—	1 tier
Listed features	★ 9	3
Languages	1 supported	1 supported
Listed since	Jan 2006	Jan 2022

AppRanks verdict

Generated from live data on this page

The call

Based on the data on this page, DemandTools. Ensure your data remains your most valuable asset. is the stronger choice for most Salesforce AppExchange admins — 4.7★ vs Incrementality by Odyssey for Datorama's 4.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

Pricing

Pricing entry tiers: DemandTools. Ensure your data remains your most valuable asset. at paid, Incrementality by Odyssey for Datorama at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

Review base

DemandTools. Ensure your data remains your most valuable asset. has the larger user base (442 reviews vs 1), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Incrementality by Odyssey for Datorama's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Who should pick what

Recommended by size: small/early-stage admins who need fast install and low risk should default to DemandTools. Ensure your data remains your most valuable asset.; mid-market and enterprise admins with specific feature requirements should evaluate both — Incrementality by Odyssey for Datorama's 1-review base may include the workflow context that matches your specific use case better than DemandTools. Ensure your data remains your most valuable asset.'s broader-but-shallower coverage.

How this is generated

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: DemandTools. Ensure your data remains your most valuable asset. audit • Incrementality by Odyssey for Datorama audit

Last updated	—	—

3. Features

As listed by each developer

DemandTools. Ensure your data remains your most valuable asset.

MANAGE YOUR DATA IN MINUTES, NOT MONTHS! DemandTools customers experience: 80% reduction in time spent on deduping/data quality tasks. 75% reduction in time spent on lead entry and accuracy. 20% reduction in database size
ASSESS YOUR DATA QUALITY Get a view of where data quality problems exist in your org.
MERGE AND PREVENT DUPLICATES Enforce data governance with configurable matching algorithms and customizable filters that catch duplicates before they take hold. Apply rules-based logic to protect critical business records.
DATALOADER Move enterprise data with confidence: insert, update, upsert, delete, and export records at scale. Validate incoming data against up to five objects using custom matching criteria and enforce field-level standardization automatically.
MASS CHANGE RECORDS Apply changes across records in bulk without exporting data. Drive updates with formulas, hard-coded values, or field-to-field copy logic, and run object counts and field aggregates on demand.
EMAIL VERIFICATION Validate email addresses at the point of entry, checking for typos, syntax errors, domain existence, and mailbox activity. Log verification status and date directly on each Lead and Contact for a full, auditable record.
UNDO AND RESTORE Execute data quality processes with confidence, backed by automatically generated restore files and full undo options, including undo merge, so every change stays reversible and every action stays accountable.
NOTIFICATIONS Maintain full visibility into every data quality process, with no surprises. Deliver real-time alerts to Slack, Microsoft Teams, or email whenever a DemandTools scenario runs, keeping every stakeholder informed at enterprise scale.
USAGE TRACKING Preserve a complete audit trail of every data quality scenario run against your org. Review usage history to see who ran each scenario, how many records were found and actioned, whether the action is reversible, and whether

Incrementality by Odyssey for Datorama

Free Trial - Get started with a free trial of your own data
Based on Google Analytics - No need for any technical setup, all we need is Google Analytics data
Actionable incrementality insights and ad spend recommendations. Start optimizing your ad spend

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	DemandTools. Ensure your data remains your most valuable asset.	Incrementality by Odyssey for Datorama
enables	#1	Not ranked
part of validity	#2	Not ranked
google analytics	Not ranked	#2
data quality	#3	Not ranked
multi-touch attribution	Not ranked	#3

DemandTools. Ensure your data remains your most valuable asset. vs Incrementality by Odyssey for Datorama

DemandTools. Ensure your data remains your most valuable asset.

1. Listing metadata

Incrementality by Odyssey for Datorama

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. Activity in the last 90 days

DemandTools. Ensure your data remains your most valuable asset. · 6 changes

Incrementality by Odyssey for Datorama · 0 changes

7. App details

Frequently asked

Is DemandTools. Ensure your data remains your most valuable asset. or Incrementality by Odyssey for Datorama cheaper?

Which has better reviews, DemandTools. Ensure your data remains your most valuable asset. or Incrementality by Odyssey for Datorama?

Should I choose DemandTools. Ensure your data remains your most valuable asset. or Incrementality by Odyssey for Datorama?

Which is faster to set up, DemandTools. Ensure your data remains your most valuable asset. or Incrementality by Odyssey for Datorama?

See full keyword rankings, install trends, and weekly alerts

More popular comparisons

Which works better for small vs large Salesforce AppExchange admins?

Can I migrate data between DemandTools. Ensure your data remains your most valuable asset. and Incrementality by Odyssey for Datorama?