Which has better reviews, DemandTools. Ensure your data remains your most valuable asset. or Align.ly Lead-to-Account Matching, Lead Routing, and Lead Auto-Conversion?

Align.ly Lead-to-Account Matching, Lead Routing, and Lead Auto-Conversion has the higher average rating (5.0★ from 9 reviews) compared to DemandTools. Ensure your data remains your most valuable asset. (4.7★ from 442 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose DemandTools. Ensure your data remains your most valuable asset. or Align.ly Lead-to-Account Matching, Lead Routing, and Lead Auto-Conversion?

Align.ly Lead-to-Account Matching, Lead Routing, and Lead Auto-Conversion holds the higher average rating (5.0★ vs 4.7★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, DemandTools. Ensure your data remains your most valuable asset. or Align.ly Lead-to-Account Matching, Lead Routing, and Lead Auto-Conversion?

Both apps are one-click installs from the Salesforce AppExchange. DemandTools. Ensure your data remains your most valuable asset. has the deeper published review base (442 vs 9), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Salesforce AppExchange admins?

DemandTools. Ensure your data remains your most valuable asset. typically suits early-stage and growth-mode teams based on its published review base (442 reviews). Align.ly Lead-to-Account Matching, Lead Routing, and Lead Auto-Conversion typically suits early-stage and growth-mode teams based on its published review base (9 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between DemandTools. Ensure your data remains your most valuable asset. and Align.ly Lead-to-Account Matching, Lead Routing, and Lead Auto-Conversion?

Migration support varies by app and category. DemandTools. Ensure your data remains your most valuable asset. and Align.ly Lead-to-Account Matching, Lead Routing, and Lead Auto-Conversion both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Align.ly Lead-to-Account Matching, Lead Routing, and Lead Auto-Conversion" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.

AppRanks

DemandTools. Ensure vs Align.ly — Salesforce

DemandTools. Ensure your data remains your most valuable asset. vs Align.ly Lead-to-Account Matching, Lead Routing, and Lead Auto-Conversion

Side-by-side comparison · 24 data points

DemandTools. Ensure your data remains your most valuable asset.

4.7·442reviews

DemandTools is the enterprise-grade data quality engine tens of thousands of Salesforce admins trust. Deduplicate across any object, standardize and import data at scale, and apply mass updates with governance-level control.

salesforcepaid

Change

1. Listing metadata

Field-level data

	DemandTools. Ensure your data remains your most valuable asset.	Align.ly Lead-to-Account Matching, Lead Routing, and Lead Auto-Conversion
Tagline	“DemandTools is the enterprise-grade data quality engine tens of thousands of Salesforce admins trust. Deduplicate across any object, standardize and import data at scale, and apply mass updates with governance-level control.”224 chars	“With Align.ly Lead-to-Account, automatically match and route Leads to Accounts in real-time. View matched Leads in a related list on an Account. Optionally, auto-convert Leads to matched Accounts.”196 chars
Description	914 / 2000 chars46% used	1141 / 2000 chars57% used
Screenshots	—	—
Languages	en	en
Platforms	Salesforce	Salesforce
Developer	Validity, Inc.	Align.ly LLC
Listed	January 8, 2006

At a glance

8 metrics · auto-computed

Feature comparison between DemandTools. Ensure your data remains your most valuable asset. and Align.ly Lead-to-Account Matching, Lead Routing, and Lead Auto-Conversion
Metric	DemandTools. Ensure your data remains your most valuable asset.	Align.ly Lead-to-Account Matching, Lead Routing, and Lead Auto-Conversion
Rating	4.7 ★	★ 5.0 ★
Total reviews	★ 442	9
Free plan	—	—
Pricing	paid	paid
Pricing tiers	—	1 tier
Listed features	★ 9	3
Languages	1 supported	1 supported
Listed since	Jan 2006	Feb 2020

AppRanks verdict

Generated from live data on this page

The call

Based on the data on this page, Align.ly Lead-to-Account Matching, Lead Routing, and Lead Auto-Conversion is the stronger choice for most Salesforce AppExchange admins — 5.0★ vs DemandTools. Ensure your data remains your most valuable asset.'s 4.7★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

Pricing

Pricing entry tiers: DemandTools. Ensure your data remains your most valuable asset. at paid, Align.ly Lead-to-Account Matching, Lead Routing, and Lead Auto-Conversion at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

Review base

DemandTools. Ensure your data remains your most valuable asset. has the larger user base (442 reviews vs 9), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Align.ly Lead-to-Account Matching, Lead Routing, and Lead Auto-Conversion's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Who should pick what

Recommended by size: small/early-stage admins who need fast install and low risk should default to Align.ly Lead-to-Account Matching, Lead Routing, and Lead Auto-Conversion; mid-market and enterprise admins with specific feature requirements should evaluate both — DemandTools. Ensure your data remains your most valuable asset.'s 442-review base may include the workflow context that matches your specific use case better than Align.ly Lead-to-Account Matching, Lead Routing, and Lead Auto-Conversion's broader-but-shallower coverage.

How this is generated

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: DemandTools. Ensure your data remains your most valuable asset. audit • Align.ly Lead-to-Account Matching, Lead Routing, and Lead Auto-Conversion audit

Last updated	—	—

3. Features

As listed by each developer

DemandTools. Ensure your data remains your most valuable asset.

MANAGE YOUR DATA IN MINUTES, NOT MONTHS! DemandTools customers experience: 80% reduction in time spent on deduping/data quality tasks. 75% reduction in time spent on lead entry and accuracy. 20% reduction in database size
ASSESS YOUR DATA QUALITY Get a view of where data quality problems exist in your org.
MERGE AND PREVENT DUPLICATES Enforce data governance with configurable matching algorithms and customizable filters that catch duplicates before they take hold. Apply rules-based logic to protect critical business records.
DATALOADER Move enterprise data with confidence: insert, update, upsert, delete, and export records at scale. Validate incoming data against up to five objects using custom matching criteria and enforce field-level standardization automatically.
MASS CHANGE RECORDS Apply changes across records in bulk without exporting data. Drive updates with formulas, hard-coded values, or field-to-field copy logic, and run object counts and field aggregates on demand.
EMAIL VERIFICATION Validate email addresses at the point of entry, checking for typos, syntax errors, domain existence, and mailbox activity. Log verification status and date directly on each Lead and Contact for a full, auditable record.
UNDO AND RESTORE Execute data quality processes with confidence, backed by automatically generated restore files and full undo options, including undo merge, so every change stays reversible and every action stays accountable.
NOTIFICATIONS Maintain full visibility into every data quality process, with no surprises. Deliver real-time alerts to Slack, Microsoft Teams, or email whenever a DemandTools scenario runs, keeping every stakeholder informed at enterprise scale.
USAGE TRACKING Preserve a complete audit trail of every data quality scenario run against your org. Review usage history to see who ran each scenario, how many records were found and actioned, whether the action is reversible, and whether

Align.ly Lead-to-Account Matching, Lead Routing, and Lead Auto-Conversion

*** Automatically Summarize Email Domains on Account *** Align.ly Lead-to-Account automatically scans your Contacts and summarizes unique email domains on the Account. No more countless hours of tediously updating and maintaining the "Website" field.
*** Match Leads in Real-Time *** Not only will Align.ly Lead-to-Account match all your existing Leads to Accounts, but any net new Lead will be matched and routed in real-time. No API calls, no delays, no fuss!
*** Route Leads to the Right Sales Reps *** Route Leads to the right sales reps in real-time based on any User Lookup field on Account. Improve follow-up times and ensure no Leads slip through the cracks.

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	DemandTools. Ensure your data remains your most valuable asset.	Align.ly Lead-to-Account Matching, Lead Routing, and Lead Auto-Conversion
match	#7	#7
lead	#76	#6

7. App details

Long-form description · keyword frequency

DemandTools. Ensure your data remains your most valuable asset.

Manage your data in minutes, not months. Deduplication, standardization, imports, ownership management, and mass data manipulation all take time when done manually. DemandTools handles it at enterprise scale, with repeatable, automated processes that replace manual cleanup with governed workflows. Get AI-ready data you can trust. Data enters Salesforce from multiple sources, in multiple formats, and often duplicates existing records. DemandTools enforces data integrity at the point of entry, automatically standardizing and cleansing records as they arrive, so reporting reflects one governed source of truth. Market, sell, and support more effectively. Poor data quality adds friction across the customer journey, suppresses conversion rates, inflates operating costs, and puts brand reputation at risk. DemandTools gives enterprise teams the data hygiene foundation to protect revenue operations at scale.

Top keywords

data7×5.60%
demandtools3×2.40%
enterprise2×1.60%
governed2×1.60%
multiple2×1.60%
records2×1.60%
scale2×1.60%

Align.ly Lead-to-Account Matching, Lead Routing, and Lead Auto-Conversion

Align.ly Lead-to-Account is a simple, yet flexible solution built for the Fortune 5,000,000. Don't want to blow the budget on a complex, expensive enterprise solution? Align.ly Lead-to-Account is for you. Features include: - Automatic email domain enrichment - Multi-domain support - Real-time lead-to-account matching - Match all existing Leads to aAccounts - Populate account fields on Lead based on the matched Account - Optional auto-conversion of Leads to matched Accounts - Related list of matched Leads on Account - Geography match (for when multiple Accounts use the same email domain) - Real-time Lead routing based on any User lookup field on Account - Flexible scheduling to match existing Leads to net new Accounts - Pre-populated email domain suppression list (for personal domains like @gmail.com, @yahoo.com, etc) - Ownership realignment across Leads and Contact to ensure ownership across Salesforce is always up-to-date View our Getting Started documentation at https://help.align.ly Implementation take just minutes. Get started with a 7-Day Free Trial when installing through the AppExchange (no credit card required).

Top keywords

leads5×2.82%
account4×2.26%
accounts3×1.69%
align3×1.69%
align ly3×1.69%
domain3×1.69%
email3×1.69%
email domain3×1.69%
lead-to-account

DemandTools. Ensure your data remains your most valuable asset. vs Align.ly Lead-to-Account Matching, Lead Routing, and Lead Auto-Conversion

DemandTools. Ensure your data remains your most valuable asset.

1. Listing metadata

Align.ly Lead-to-Account Matching, Lead Routing, and Lead Auto-Conversion

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. Activity in the last 90 days

DemandTools. Ensure your data remains your most valuable asset. · 6 changes

Align.ly Lead-to-Account Matching, Lead Routing, and Lead Auto-Conversion · 0 changes

7. App details

Frequently asked

Is DemandTools. Ensure your data remains your most valuable asset. or Align.ly Lead-to-Account Matching, Lead Routing, and Lead Auto-Conversion cheaper?

Which has better reviews, DemandTools. Ensure your data remains your most valuable asset. or Align.ly Lead-to-Account Matching, Lead Routing, and Lead Auto-Conversion?

Should I choose DemandTools. Ensure your data remains your most valuable asset. or Align.ly Lead-to-Account Matching, Lead Routing, and Lead Auto-Conversion?

Which is faster to set up, DemandTools. Ensure your data remains your most valuable asset. or Align.ly Lead-to-Account Matching, Lead Routing, and Lead Auto-Conversion?

See full keyword rankings, install trends, and weekly alerts

More popular comparisons

Which works better for small vs large Salesforce AppExchange admins?

Can I migrate data between DemandTools. Ensure your data remains your most valuable asset. and Align.ly Lead-to-Account Matching, Lead Routing, and Lead Auto-Conversion?