Which works better for small vs large Salesforce AppExchange admins?

DemandTools. Ensure your data remains your most valuable asset. typically suits early-stage and growth-mode teams based on its published review base (442 reviews). Phone Validation typically suits early-stage and growth-mode teams based on its published review base (2 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

AppRanks

DemandTools. Ensure vs Phone Validation — Salesforce

Phone Validation vs DemandTools. Ensure your data remains your most valuable asset.

Side-by-side comparison · 24 data points

Phone Validation

4.5·2reviews

Real time phone validation data for Account, Contact, Lead records and more. Retrieve validation data on demand or via scheduled batch. Requires an Authorization Token provided by https://realphonevalidation.com to utilize their API services.

salesforcepaid

Change

1. Listing metadata

Field-level data

	DemandTools. Ensure your data remains your most valuable asset.	Phone Validation
Tagline	“DemandTools is the enterprise-grade data quality engine tens of thousands of Salesforce admins trust. Deduplicate across any object, standardize and import data at scale, and apply mass updates with governance-level control.”224 chars	“Real time phone validation data for Account, Contact, Lead records and more. Retrieve validation data on demand or via scheduled batch. Requires an Authorization Token provided by https://realphonevalidation.com to utilize their API services.”245 chars
Description	914 / 2000 chars46% used	1187 / 2000 chars59% used
Screenshots	—	—
Languages	en	en
Platforms	Salesforce	Salesforce
Developer	Validity, Inc.	Tigerface Systems, LLC
Listed	January 8, 2006

At a glance

8 metrics · auto-computed

Feature comparison between DemandTools. Ensure your data remains your most valuable asset. and Phone Validation
Metric	DemandTools. Ensure your data remains your most valuable asset.	Phone Validation
Rating	★ 4.7 ★	4.5 ★
Total reviews	★ 442	2
Free plan	—	—
Pricing	paid	paid
Pricing tiers	—	2 tiers
Listed features	★ 9	3
Languages	1 supported	1 supported
Listed since	Jan 2006	Nov 2020

AppRanks verdict

Generated from live data on this page

The call

DemandTools. Ensure your data remains your most valuable asset. edges out Phone Validation on rating (4.7★ vs 4.5★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.

Pricing

Pricing entry tiers: DemandTools. Ensure your data remains your most valuable asset. at paid, Phone Validation at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

Review base

DemandTools. Ensure your data remains your most valuable asset. has the larger user base (442 reviews vs 2), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Phone Validation's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Who should pick what

Recommended by size: small/early-stage admins who need fast install and low risk should default to DemandTools. Ensure your data remains your most valuable asset.; mid-market and enterprise admins with specific feature requirements should evaluate both — Phone Validation's 2-review base may include the workflow context that matches your specific use case better than DemandTools. Ensure your data remains your most valuable asset.'s broader-but-shallower coverage.

How this is generated

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: DemandTools. Ensure your data remains your most valuable asset. audit • Phone Validation audit

Last updated	—	—

3. Features

As listed by each developer

DemandTools. Ensure your data remains your most valuable asset.

MANAGE YOUR DATA IN MINUTES, NOT MONTHS! DemandTools customers experience: 80% reduction in time spent on deduping/data quality tasks. 75% reduction in time spent on lead entry and accuracy. 20% reduction in database size
ASSESS YOUR DATA QUALITY Get a view of where data quality problems exist in your org.
MERGE AND PREVENT DUPLICATES Enforce data governance with configurable matching algorithms and customizable filters that catch duplicates before they take hold. Apply rules-based logic to protect critical business records.
DATALOADER Move enterprise data with confidence: insert, update, upsert, delete, and export records at scale. Validate incoming data against up to five objects using custom matching criteria and enforce field-level standardization automatically.
MASS CHANGE RECORDS Apply changes across records in bulk without exporting data. Drive updates with formulas, hard-coded values, or field-to-field copy logic, and run object counts and field aggregates on demand.
EMAIL VERIFICATION Validate email addresses at the point of entry, checking for typos, syntax errors, domain existence, and mailbox activity. Log verification status and date directly on each Lead and Contact for a full, auditable record.
UNDO AND RESTORE Execute data quality processes with confidence, backed by automatically generated restore files and full undo options, including undo merge, so every change stays reversible and every action stays accountable.
NOTIFICATIONS Maintain full visibility into every data quality process, with no surprises. Deliver real-time alerts to Slack, Microsoft Teams, or email whenever a DemandTools scenario runs, keeping every stakeholder informed at enterprise scale.
USAGE TRACKING Preserve a complete audit trail of every data quality scenario run against your org. Review usage history to see who ran each scenario, how many records were found and actioned, whether the action is reversible, and whether

Phone Validation

CONNECTED, DISCONNECTED, DO NOT CALL Instantly improves your data by identifying un-contactable or do not call numbers. PHONE TYPE Determine if a number is a landline, VoIP, or mobile. Reduce undelivered messages and TCPA compliance.
CARRIER ID Validate prospects by obtaining details about their phone carrier. Flag numbers from carriers connected with fraud upfront.
Easy drag and drop configuration onto an Account, Contact, or Lead record page. Ability to support other standard or custom object records which contain phone numbers. *** US phone numbers only *** Support for both Lightning and Classic.

Keyword	DemandTools. Ensure your data remains your most valuable asset.	Phone Validation
contact	#70	#107
lead	#76	#114

7. App details

Long-form description · keyword frequency

DemandTools. Ensure your data remains your most valuable asset.

Manage your data in minutes, not months. Deduplication, standardization, imports, ownership management, and mass data manipulation all take time when done manually. DemandTools handles it at enterprise scale, with repeatable, automated processes that replace manual cleanup with governed workflows. Get AI-ready data you can trust. Data enters Salesforce from multiple sources, in multiple formats, and often duplicates existing records. DemandTools enforces data integrity at the point of entry, automatically standardizing and cleansing records as they arrive, so reporting reflects one governed source of truth. Market, sell, and support more effectively. Poor data quality adds friction across the customer journey, suppresses conversion rates, inflates operating costs, and puts brand reputation at risk. DemandTools gives enterprise teams the data hygiene foundation to protect revenue operations at scale.

Top keywords

data7×5.60%
demandtools3×2.40%
enterprise2×1.60%
governed2×1.60%
multiple2×1.60%
records2×1.60%
scale2×1.60%

Phone Validation

Free 30 day trial. Quick and easy setup and configuration. Provides a thorough phone validation service using live telco data. Display national and state do not call status for TCPA compliance. This solution returns a true connected/disconnected disposition without ever dialing the number. The following realphonevalidation.com APIs are supported: Carrier Lookup, DNC Lookup, DNC Plus, RPV Active, RPV Turbo, RPV Scrub, RPV US Premium, and Wireless ID. Retrieve phone validation data real time on demand, scheduled batch, or Apex Action. Validation data is stored in a custom object to minimize API calls and support Salesforce reporting. Getting started is easy: 1. Install the app. After install create a https://realphonevalidation.com account and receive 100 free validation API calls. 2. Connect to your RealPhoneValidation account by adding your API token. Don’t have an account start one at RealPhoneValidation.com. 3. Finish the set-up in your Salesforce account. See Knowledge Base link below for detailed setup instructions. 4. Start Validating. Need to purchase more validations or check your account balance? Login to your realphonevalidation.com account.

Top keywords

account6×3.37%
realphonevalidation5×2.81%
com4×2.25%
realphonevalidation com4×2.25%
rpv4×2.25%
validation4×2.25%
api3×1.69%
data3×1.69%
api calls

Phone Validation vs DemandTools. Ensure your data remains your most valuable asset.

Phone Validation

1. Listing metadata

DemandTools. Ensure your data remains your most valuable asset.

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. Activity in the last 90 days

DemandTools. Ensure your data remains your most valuable asset. · 6 changes

Phone Validation · 0 changes

7. App details

Frequently asked

Is DemandTools. Ensure your data remains your most valuable asset. or Phone Validation cheaper?

Which has better reviews, DemandTools. Ensure your data remains your most valuable asset. or Phone Validation?

Should I choose DemandTools. Ensure your data remains your most valuable asset. or Phone Validation?

Which is faster to set up, DemandTools. Ensure your data remains your most valuable asset. or Phone Validation?

See full keyword rankings, install trends, and weekly alerts

More popular comparisons

Which works better for small vs large Salesforce AppExchange admins?

Can I migrate data between DemandTools. Ensure your data remains your most valuable asset. and Phone Validation?