Which has better reviews, DemandTools. Ensure your data remains your most valuable asset. or Dedupely: Find and bulk-merge duplicate contacts, accounts & leads in Salesforce?

DemandTools. Ensure your data remains your most valuable asset. (4.7★, 442 reviews) and Dedupely: Find and bulk-merge duplicate contacts, accounts & leads in Salesforce (4.7★, 15 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.

Should I choose DemandTools. Ensure your data remains your most valuable asset. or Dedupely: Find and bulk-merge duplicate contacts, accounts & leads in Salesforce?

Dedupely: Find and bulk-merge duplicate contacts, accounts & leads in Salesforce holds the higher average rating (4.7★ vs 4.7★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, DemandTools. Ensure your data remains your most valuable asset. or Dedupely: Find and bulk-merge duplicate contacts, accounts & leads in Salesforce?

Both apps are one-click installs from the Salesforce AppExchange. DemandTools. Ensure your data remains your most valuable asset. has the deeper published review base (442 vs 15), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Salesforce AppExchange admins?

DemandTools. Ensure your data remains your most valuable asset. typically suits early-stage and growth-mode teams based on its published review base (442 reviews). Dedupely: Find and bulk-merge duplicate contacts, accounts & leads in Salesforce typically suits early-stage and growth-mode teams based on its published review base (15 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

AppRanks

DemandTools. Ensure vs Dedupely: Find and — Salesforce

DemandTools. Ensure your data remains your most valuable asset. vs Dedupely

Side-by-side comparison · 24 data points

DemandTools. Ensure your data remains your most valuable asset.

4.7·442reviews

DemandTools is the enterprise-grade data quality engine tens of thousands of Salesforce admins trust. Deduplicate across any object, standardize and import data at scale, and apply mass updates with governance-level control.

salesforcepaid

Change

1. Listing metadata

Field-level data

	DemandTools. Ensure your data remains your most valuable asset.	Dedupely
Tagline	“DemandTools is the enterprise-grade data quality engine tens of thousands of Salesforce admins trust. Deduplicate across any object, standardize and import data at scale, and apply mass updates with governance-level control.”224 chars	“With automated duplicate detection, custom merge settings, ISO 27001 compliance, and unlimited customer support, Dedupely gives you full control over your data while ensuring it remains accurate and organized as intended.”221 chars
Description	914 / 2000 chars46% used	867 / 2000 chars43% used
Screenshots	—	—
Languages	en	en
Platforms	Salesforce	Salesforce
Developer	Validity, Inc.	Dedupely Software, Inc.
Listed	January 8, 2006

At a glance

8 metrics · auto-computed

Feature comparison between DemandTools. Ensure your data remains your most valuable asset. and Dedupely: Find and bulk-merge duplicate contacts, accounts & leads in Salesforce
Metric	DemandTools. Ensure your data remains your most valuable asset.	Dedupely: Find and bulk-merge duplicate contacts, accounts & leads in Salesforce
Rating	4.7 ★	★ 4.7 ★
Total reviews	★ 442	15
Free plan	—	—
Pricing	paid	paid
Pricing tiers	—	10 tiers
Listed features	★ 9	3
Languages	1 supported	1 supported
Listed since	Jan 2006	Aug 2020

AppRanks verdict

Generated from live data on this page

The call

DemandTools. Ensure your data remains your most valuable asset. and Dedupely: Find and bulk-merge duplicate contacts, accounts & leads in Salesforce are evenly matched on rating (4.7★ vs 4.7★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.

Pricing

Pricing entry tiers: DemandTools. Ensure your data remains your most valuable asset. at paid, Dedupely: Find and bulk-merge duplicate contacts, accounts & leads in Salesforce at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

Review base

DemandTools. Ensure your data remains your most valuable asset. has the larger user base (442 reviews vs 15), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Dedupely: Find and bulk-merge duplicate contacts, accounts & leads in Salesforce's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Who should pick what

Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most admins the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.

How this is generated

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: DemandTools. Ensure your data remains your most valuable asset. audit • Dedupely: Find and bulk-merge duplicate contacts, accounts & leads in Salesforce audit

Last updated	—	—

3. Features

As listed by each developer

DemandTools. Ensure your data remains your most valuable asset.

MANAGE YOUR DATA IN MINUTES, NOT MONTHS! DemandTools customers experience: 80% reduction in time spent on deduping/data quality tasks. 75% reduction in time spent on lead entry and accuracy. 20% reduction in database size
ASSESS YOUR DATA QUALITY Get a view of where data quality problems exist in your org.
MERGE AND PREVENT DUPLICATES Enforce data governance with configurable matching algorithms and customizable filters that catch duplicates before they take hold. Apply rules-based logic to protect critical business records.
DATALOADER Move enterprise data with confidence: insert, update, upsert, delete, and export records at scale. Validate incoming data against up to five objects using custom matching criteria and enforce field-level standardization automatically.
MASS CHANGE RECORDS Apply changes across records in bulk without exporting data. Drive updates with formulas, hard-coded values, or field-to-field copy logic, and run object counts and field aggregates on demand.
EMAIL VERIFICATION Validate email addresses at the point of entry, checking for typos, syntax errors, domain existence, and mailbox activity. Log verification status and date directly on each Lead and Contact for a full, auditable record.
UNDO AND RESTORE Execute data quality processes with confidence, backed by automatically generated restore files and full undo options, including undo merge, so every change stays reversible and every action stays accountable.
NOTIFICATIONS Maintain full visibility into every data quality process, with no surprises. Deliver real-time alerts to Slack, Microsoft Teams, or email whenever a DemandTools scenario runs, keeping every stakeholder informed at enterprise scale.
USAGE TRACKING Preserve a complete audit trail of every data quality scenario run against your org. Review usage history to see who ran each scenario, how many records were found and actioned, whether the action is reversible, and whether

Dedupely

Unlimited: ✔ Unlimited matching & merging. ✔ Unlimited integrations. ✔ Unlimited support. ✔ Unlimited users.
Features: ✔ Merge contacts, accounts, and leads. ✔ Merge in bulk, custom, one-by-one, automatic. ✔ Match & merge by any native or custom fields. ✔ Keeps associated Chatter in merges.
Automate duplicate cleanup with precision Auto-merge runs continuously in the background, following your custom rules to keep your Salesforce clean without manual work. Stay in control with merge logs and rules.

Keyword	DemandTools. Ensure your data remains your most valuable asset.	Dedupely
find merge	#12	#8

7. App details

Long-form description · keyword frequency

DemandTools. Ensure your data remains your most valuable asset.

Manage your data in minutes, not months. Deduplication, standardization, imports, ownership management, and mass data manipulation all take time when done manually. DemandTools handles it at enterprise scale, with repeatable, automated processes that replace manual cleanup with governed workflows. Get AI-ready data you can trust. Data enters Salesforce from multiple sources, in multiple formats, and often duplicates existing records. DemandTools enforces data integrity at the point of entry, automatically standardizing and cleansing records as they arrive, so reporting reflects one governed source of truth. Market, sell, and support more effectively. Poor data quality adds friction across the customer journey, suppresses conversion rates, inflates operating costs, and puts brand reputation at risk. DemandTools gives enterprise teams the data hygiene foundation to protect revenue operations at scale.

Top keywords

data7×5.60%
demandtools3×2.40%
enterprise2×1.60%
governed2×1.60%
multiple2×1.60%
records2×1.60%
scale2×1.60%

Dedupely

Additional Details All our plans include all our features - plus unlimited deduplication, unlimited integrations, and unlimited users. UPDATE July 20th 2024: Dedupely is ISO 27001 certified UPDATE January 2022: Dedupe CSV before uploading to Salesforce UPDATE July 2021: Now merges Salesforce Chatter Connect unlimited CRM accounts: Connect as many databases you want from Salesforce, HubSpot, & Pipedrive. No extra cost. Unlimited matching & merging: Deduplicate in bulk, custom, auto-merge between CRMs, record types and databases. Match by any native or custom fields and scan for duplicates as many times as you want. It's all unlimited. Unlimited support: Don't problem-solve stuff we already know the answer to. We'll get you up and running with unlimited support along the way in chat, mail and Zoom. We're here to help and don't charge extra for support.

Top keywords

unlimited8×6.06%
salesforce3×2.27%
support3×2.27%
update3×2.27%
connect2×1.52%
custom2×1.52%
databases2×1.52%
don't2×1.52%
extra2×1.52%
july2×1.52%

DemandTools. Ensure your data remains your most valuable asset. vs Dedupely

DemandTools. Ensure your data remains your most valuable asset.

1. Listing metadata

Dedupely

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. Activity in the last 90 days

DemandTools. Ensure your data remains your most valuable asset. · 6 changes

Dedupely · 0 changes

7. App details

Frequently asked

Is DemandTools. Ensure your data remains your most valuable asset. or Dedupely: Find and bulk-merge duplicate contacts, accounts & leads in Salesforce cheaper?

Which has better reviews, DemandTools. Ensure your data remains your most valuable asset. or Dedupely: Find and bulk-merge duplicate contacts, accounts & leads in Salesforce?

Should I choose DemandTools. Ensure your data remains your most valuable asset. or Dedupely: Find and bulk-merge duplicate contacts, accounts & leads in Salesforce?

Which is faster to set up, DemandTools. Ensure your data remains your most valuable asset. or Dedupely: Find and bulk-merge duplicate contacts, accounts & leads in Salesforce?

See full keyword rankings, install trends, and weekly alerts

More popular comparisons

Which works better for small vs large Salesforce AppExchange admins?

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