Is DemandTools. Ensure your data remains your most valuable asset. or LEX Lookup cheaper?

LEX Lookup is the cheaper option — it offers a free plan (free). DemandTools. Ensure your data remains your most valuable asset. starts at paid. Both publish their pricing on the Salesforce AppExchange; AppRanks mirrors what's listed on each refresh cycle.

Which works better for small vs large Salesforce AppExchange admins?

DemandTools. Ensure your data remains your most valuable asset. typically suits early-stage and growth-mode teams based on its published review base (442 reviews). LEX Lookup typically suits early-stage and growth-mode teams based on its published review base (3 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

AppRanks

DemandTools. Ensure vs LEX Lookup — Salesforce

DemandTools. Ensure your data remains your most valuable asset. vs LEX Lookup

Side-by-side comparison · 24 data points

DemandTools. Ensure your data remains your most valuable asset.

4.7·442reviews

DemandTools is the enterprise-grade data quality engine tens of thousands of Salesforce admins trust. Deduplicate across any object, standardize and import data at scale, and apply mass updates with governance-level control.

salesforcepaid

Change

1. Listing metadata

Field-level data

	DemandTools. Ensure your data remains your most valuable asset.	LEX Lookup
Tagline	“DemandTools is the enterprise-grade data quality engine tens of thousands of Salesforce admins trust. Deduplicate across any object, standardize and import data at scale, and apply mass updates with governance-level control.”224 chars	“Lightning Lookup for Salesforce • Advanced lookup search for faster record selection in Lightning Experience • Search, filter & relate records across objects • Enhances standard Salesforce lookup fields • Works with standard & custom objects”242 chars
Description	914 / 2000 chars46% used	1099 / 2000 chars55% used
Screenshots	—	—
Languages	en	en
Platforms	Salesforce	Salesforce
Developer	Validity, Inc.	Satrang Technologies
Listed	January 8, 2006

At a glance

7 metrics · auto-computed

Feature comparison between DemandTools. Ensure your data remains your most valuable asset. and LEX Lookup
Metric	DemandTools. Ensure your data remains your most valuable asset.	LEX Lookup
Rating	★ 4.7 ★	4.7 ★
Total reviews	★ 442	3
Free plan	—	★ Yes
Pricing	paid	free
Listed features	9	9
Languages	1 supported	1 supported
Listed since	Jan 2006	Oct 2019

Last updated	—	—

2. Features

As listed by each developer

DemandTools. Ensure your data remains your most valuable asset.

MANAGE YOUR DATA IN MINUTES, NOT MONTHS! DemandTools customers experience: 80% reduction in time spent on deduping/data quality tasks. 75% reduction in time spent on lead entry and accuracy. 20% reduction in database size
ASSESS YOUR DATA QUALITY Get a view of where data quality problems exist in your org.
MERGE AND PREVENT DUPLICATES Enforce data governance with configurable matching algorithms and customizable filters that catch duplicates before they take hold. Apply rules-based logic to protect critical business records.
DATALOADER Move enterprise data with confidence: insert, update, upsert, delete, and export records at scale. Validate incoming data against up to five objects using custom matching criteria and enforce field-level standardization automatically.
MASS CHANGE RECORDS Apply changes across records in bulk without exporting data. Drive updates with formulas, hard-coded values, or field-to-field copy logic, and run object counts and field aggregates on demand.
EMAIL VERIFICATION Validate email addresses at the point of entry, checking for typos, syntax errors, domain existence, and mailbox activity. Log verification status and date directly on each Lead and Contact for a full, auditable record.
UNDO AND RESTORE Execute data quality processes with confidence, backed by automatically generated restore files and full undo options, including undo merge, so every change stays reversible and every action stays accountable.
NOTIFICATIONS Maintain full visibility into every data quality process, with no surprises. Deliver real-time alerts to Slack, Microsoft Teams, or email whenever a DemandTools scenario runs, keeping every stakeholder informed at enterprise scale.
USAGE TRACKING Preserve a complete audit trail of every data quality scenario run against your org. Review usage history to see who ran each scenario, how many records were found and actioned, whether the action is reversible, and whether

LEX Lookup

Enhanced Salesforce Lookup Search ✔ Faster record lookup in Lightning Experience ✔ Improved search vs standard Salesforce lookup fields ✔ Quickly find and select records
Search Across Standard & Custom Objects ✔ Lookup records across standard & custom objects ✔ Supports complex data models ✔ Works with Accounts, Contacts, Opportunities & more
Improved User Experience in Lightning ✔ Reduces clicks and navigation time ✔ Dynamic, intuitive lookup interface ✔ Optimized for Lightning Experience UI
Boost Productivity & Data Entry Speed ✔ Faster record selection for users ✔ Streamlines daily Salesforce workflows ✔ Ideal for sales, service & admin teams
Easy Setup & Configuration ✔ Simple Lightning component configuration ✔ Quick deployment with minimal setup ✔ No complex customization required
Built 100% Native on Salesforce ✔ Secure and reliable ✔ No external data processing ✔ Works within Salesforce infrastructure

Keyword	DemandTools. Ensure your data remains your most valuable asset.	LEX Lookup
faster and	#9	#8

6. App details

Long-form description · keyword frequency

DemandTools. Ensure your data remains your most valuable asset.

Manage your data in minutes, not months. Deduplication, standardization, imports, ownership management, and mass data manipulation all take time when done manually. DemandTools handles it at enterprise scale, with repeatable, automated processes that replace manual cleanup with governed workflows. Get AI-ready data you can trust. Data enters Salesforce from multiple sources, in multiple formats, and often duplicates existing records. DemandTools enforces data integrity at the point of entry, automatically standardizing and cleansing records as they arrive, so reporting reflects one governed source of truth. Market, sell, and support more effectively. Poor data quality adds friction across the customer journey, suppresses conversion rates, inflates operating costs, and puts brand reputation at risk. DemandTools gives enterprise teams the data hygiene foundation to protect revenue operations at scale.

Top keywords

data7×5.60%
demandtools3×2.40%
enterprise2×1.60%
governed2×1.60%
multiple2×1.60%
records2×1.60%
scale2×1.60%

LEX Lookup

Lightning Lookup enhances standard Salesforce lookup fields by providing a faster, smarter, and more flexible lookup search experience in Lightning Experience. It helps users quickly search, filter, and select records across objects without navigating away from the page. Built for Salesforce admins and users, this app improves record lookup performance, reduces clicks, and streamlines workflows across Sales Cloud and Service Cloud. ✔ Enhanced lookup search for faster record selection ✔ Search and relate records across standard & custom objects ✔ Improves Salesforce Lightning user experience ✔ Reduces manual effort and navigation time ✔ Easy to configure Lightning component ✔ Optimized for high data volume orgs ✔ Works seamlessly within Salesforce Lightning Experience Ideal for use cases like account lookup, contact lookup, opportunity lookup, and custom object relationships. ✔ Product Knowledge Base: https://satrangtech.com/salesforce-lightning-lookup ✔ Book a Product Consultation: https://calendly.com/purvisharma/30min ✔ Product Demo: https://www.youtube.com/watch?v=bAZz8YGMQdw

Top keywords

lookup8×5.56%
lightning5×3.47%
experience4×2.78%
salesforce4×2.78%
search4×2.78%
com3×2.08%
https3×2.08%
product3×2.08%
cloud2×1.39%

DemandTools. Ensure your data remains your most valuable asset. vs LEX Lookup

DemandTools. Ensure your data remains your most valuable asset.

1. Listing metadata

LEX Lookup

At a glance

AppRanks verdict

2. Features

3. Categories & rankings

4. Search rankings

5. Activity in the last 90 days

DemandTools. Ensure your data remains your most valuable asset. · 6 changes

LEX Lookup · 0 changes

6. App details

Frequently asked

Is DemandTools. Ensure your data remains your most valuable asset. or LEX Lookup cheaper?

Which has better reviews, DemandTools. Ensure your data remains your most valuable asset. or LEX Lookup?

Should I choose DemandTools. Ensure your data remains your most valuable asset. or LEX Lookup?

Which is faster to set up, DemandTools. Ensure your data remains your most valuable asset. or LEX Lookup?

Which works better for small vs large Salesforce AppExchange admins?

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