Which works better for small vs large Salesforce AppExchange admins?

DemandTools. Ensure your data remains your most valuable asset. typically suits early-stage and growth-mode teams based on its published review base (442 reviews). Difenso for Salesforce typically suits early-stage and growth-mode teams based on its published review base (0 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

AppRanks

DemandTools. Ensure vs Difenso for Salesforce — Salesforce

DemandTools. Ensure your data remains your most valuable asset. vs Difenso for Salesforce

Side-by-side comparison · 24 data points

DemandTools. Ensure your data remains your most valuable asset.

4.7·442reviews

DemandTools is the enterprise-grade data quality engine tens of thousands of Salesforce admins trust. Deduplicate across any object, standardize and import data at scale, and apply mass updates with governance-level control.

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Change

1. Listing metadata

Field-level data

	DemandTools. Ensure your data remains your most valuable asset.	Difenso for Salesforce
Tagline	“DemandTools is the enterprise-grade data quality engine tens of thousands of Salesforce admins trust. Deduplicate across any object, standardize and import data at scale, and apply mass updates with governance-level control.”224 chars	“Based on unique encryption keys by record, randomly generated to encrypt selected data from Saleforce environments. The encrypted date becomes entirely unviolable: only their owners or authorised users can decrypt them.”219 chars
Description	914 / 2000 chars46% used	1092 / 2000 chars55% used
Screenshots	—	—
Languages	en	en
Platforms	Salesforce	Salesforce
Developer	Validity, Inc.	DIFENSO
Listed	January 8, 2006

At a glance

8 metrics · auto-computed

Feature comparison between DemandTools. Ensure your data remains your most valuable asset. and Difenso for Salesforce
Metric	DemandTools. Ensure your data remains your most valuable asset.	Difenso for Salesforce
Rating	4.7 ★	—
Total reviews	442	0
Free plan	—	—
Pricing	paid	paid
Pricing tiers	—	1 tier
Listed features	★ 9	3
Languages	1 supported	1 supported
Listed since	Jan 2006	Sep 2018

AppRanks verdict

Generated from live data on this page

The call

Based on the data on this page, DemandTools. Ensure your data remains your most valuable asset. is the stronger choice for most Salesforce AppExchange admins — 4.7★ vs Difenso for Salesforce's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

Pricing

Pricing entry tiers: DemandTools. Ensure your data remains your most valuable asset. at paid, Difenso for Salesforce at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

Review base

DemandTools. Ensure your data remains your most valuable asset. has the larger user base (442 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Difenso for Salesforce's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Who should pick what

Recommended by size: small/early-stage admins who need fast install and low risk should default to DemandTools. Ensure your data remains your most valuable asset.; mid-market and enterprise admins with specific feature requirements should evaluate both — Difenso for Salesforce's 0-review base may include the workflow context that matches your specific use case better than DemandTools. Ensure your data remains your most valuable asset.'s broader-but-shallower coverage.

How this is generated

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: DemandTools. Ensure your data remains your most valuable asset. audit • Difenso for Salesforce audit

Last updated	—	—

3. Features

As listed by each developer

DemandTools. Ensure your data remains your most valuable asset.

MANAGE YOUR DATA IN MINUTES, NOT MONTHS! DemandTools customers experience: 80% reduction in time spent on deduping/data quality tasks. 75% reduction in time spent on lead entry and accuracy. 20% reduction in database size
ASSESS YOUR DATA QUALITY Get a view of where data quality problems exist in your org.
MERGE AND PREVENT DUPLICATES Enforce data governance with configurable matching algorithms and customizable filters that catch duplicates before they take hold. Apply rules-based logic to protect critical business records.
DATALOADER Move enterprise data with confidence: insert, update, upsert, delete, and export records at scale. Validate incoming data against up to five objects using custom matching criteria and enforce field-level standardization automatically.
MASS CHANGE RECORDS Apply changes across records in bulk without exporting data. Drive updates with formulas, hard-coded values, or field-to-field copy logic, and run object counts and field aggregates on demand.
EMAIL VERIFICATION Validate email addresses at the point of entry, checking for typos, syntax errors, domain existence, and mailbox activity. Log verification status and date directly on each Lead and Contact for a full, auditable record.
UNDO AND RESTORE Execute data quality processes with confidence, backed by automatically generated restore files and full undo options, including undo merge, so every change stays reversible and every action stays accountable.
NOTIFICATIONS Maintain full visibility into every data quality process, with no surprises. Deliver real-time alerts to Slack, Microsoft Teams, or email whenever a DemandTools scenario runs, keeping every stakeholder informed at enterprise scale.
USAGE TRACKING Preserve a complete audit trail of every data quality scenario run against your org. Review usage history to see who ran each scenario, how many records were found and actioned, whether the action is reversible, and whether

Difenso for Salesforce

Difenso has obtained CSPN (first-level security certification) for its Core System which complies with ANSSI General Security Rules (RGS v2 - Annexe B1).
Difenso already complies with the General Data Protection Regulation (GDPR) that from 25th May 2018 installs the “right to be forgotten” (art. 17) and “data protection by design and by default” (art. 25 and 47b).
Difenso guarantees legally-binding traceability over the whole life-cycle of the encrypted data.

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	DemandTools. Ensure your data remains your most valuable asset.	Difenso for Salesforce
enables	#1	Not ranked
validity engage	#2	Not ranked
data protection	Not ranked	#2
data quality	#3	Not ranked
comply with	Not ranked	#5

7. App details

Long-form description · keyword frequency

DemandTools. Ensure your data remains your most valuable asset.

Manage your data in minutes, not months. Deduplication, standardization, imports, ownership management, and mass data manipulation all take time when done manually. DemandTools handles it at enterprise scale, with repeatable, automated processes that replace manual cleanup with governed workflows. Get AI-ready data you can trust. Data enters Salesforce from multiple sources, in multiple formats, and often duplicates existing records. DemandTools enforces data integrity at the point of entry, automatically standardizing and cleansing records as they arrive, so reporting reflects one governed source of truth. Market, sell, and support more effectively. Poor data quality adds friction across the customer journey, suppresses conversion rates, inflates operating costs, and puts brand reputation at risk. DemandTools gives enterprise teams the data hygiene foundation to protect revenue operations at scale.

Top keywords

data7×5.60%
demandtools3×2.40%
enterprise2×1.60%
governed2×1.60%
multiple2×1.60%
records2×1.60%
scale2×1.60%

Difenso for Salesforce

EUROPEAN LEADER IN DATA PROTECTION The fruit of 5 years of research, the data protection we offer is the basis for a new approach to digital security. It is now a major preoccupation for individuals, companies and organisations within the framework of harmonising European Data Confidentiality laws. The General Data Protection Regulation (GDPR) will enter force in May 2018. Organisations around the world are preparing for a dramatic strengthening of legal requirements to protect sensitive and private data. Companies that collect, process and store personal data and which infringe this regulation will face serious consequences. Although created by the EU, the GDPR (General Data Protection Regulation) will apply internationally, covering the personal data of European citizens and providers wherever data is distributed worldwide. Our mission is to guarantee the protection of your data in the Cloud and within your Intranets. Difenso offers major groups, small companies and individuals an innovative and uniquely designed solution, easy to implement to protect all your shared data.

Top keywords

data11×6.75%
protection5×3.07%
data protection4×2.45%
companies3×1.84%
european3×1.84%
regulation3×1.84%
data protection regulation2×1.23%
gdpr2×1.23%
general2×

DemandTools. Ensure your data remains your most valuable asset. vs Difenso for Salesforce

DemandTools. Ensure your data remains your most valuable asset.

1. Listing metadata

Difenso for Salesforce

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. Activity in the last 90 days

DemandTools. Ensure your data remains your most valuable asset. · 6 changes

Difenso for Salesforce · 0 changes

7. App details

Frequently asked

Is DemandTools. Ensure your data remains your most valuable asset. or Difenso for Salesforce cheaper?

Should I choose DemandTools. Ensure your data remains your most valuable asset. or Difenso for Salesforce?

Which is faster to set up, DemandTools. Ensure your data remains your most valuable asset. or Difenso for Salesforce?

Which works better for small vs large Salesforce AppExchange admins?

Can I migrate data between DemandTools. Ensure your data remains your most valuable asset. and Difenso for Salesforce?

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