Should I choose DemandTools. Ensure your data remains your most valuable asset. or Big Object Utility | App for Big Objects?

DemandTools. Ensure your data remains your most valuable asset. holds the higher average rating (4.7★ vs 3.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which works better for small vs large Salesforce AppExchange admins?

DemandTools. Ensure your data remains your most valuable asset. typically suits early-stage and growth-mode teams based on its published review base (442 reviews). Big Object Utility | App for Big Objects typically suits early-stage and growth-mode teams based on its published review base (18 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

AppRanks

DemandTools. Ensure vs Big Object Utility | — Salesforce

DemandTools. Ensure your data remains your most valuable asset. vs Big Object Utility | App for Big Objects

Side-by-side comparison · 24 data points

DemandTools. Ensure your data remains your most valuable asset.

4.7·442reviews

DemandTools is the enterprise-grade data quality engine tens of thousands of Salesforce admins trust. Deduplicate across any object, standardize and import data at scale, and apply mass updates with governance-level control.

salesforcepaid

Change

1. Listing metadata

Field-level data

	DemandTools. Ensure your data remains your most valuable asset.	Big Object Utility \| App for Big Objects
Tagline	“DemandTools is the enterprise-grade data quality engine tens of thousands of Salesforce admins trust. Deduplicate across any object, standardize and import data at scale, and apply mass updates with governance-level control.”224 chars	“The app empowers users to effortlessly view, create, update, delete, filter, and export records of large objects. It facilitates the integration of Big Objects as related lists on parent lightning detail pages. The only app to support all these features.”254 chars
Description	914 / 2000 chars46% used	586 / 2000 chars29% used
Screenshots	—	—
Languages	en	en
Platforms	Salesforce	Salesforce
Developer	Validity, Inc.	CloudBat
Listed

At a glance

7 metrics · auto-computed

Feature comparison between DemandTools. Ensure your data remains your most valuable asset. and Big Object Utility | App for Big Objects
Metric	DemandTools. Ensure your data remains your most valuable asset.	Big Object Utility \| App for Big Objects
Rating	★ 4.7 ★	3.9 ★
Total reviews	★ 442	18
Free plan	—	★ Yes
Pricing	paid	free
Listed features	★ 9	4
Languages	1 supported	1 supported
Listed since	Jan 2006	Jun 2018

AppRanks verdict

Generated from live data on this page

The call

Based on the data on this page, DemandTools. Ensure your data remains your most valuable asset. is the stronger choice for most Salesforce AppExchange admins — 4.7★ vs Big Object Utility | App for Big Objects's 3.9★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

Pricing

On pricing, Big Object Utility | App for Big Objects offers a free tier (free) while DemandTools. Ensure your data remains your most valuable asset. starts at paid. The free option meaningfully reduces evaluation cost, particularly at low usage volumes where the entry-paid tier can outpace the value delivered.

Review base

DemandTools. Ensure your data remains your most valuable asset. has the larger user base (442 reviews vs 18), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Big Object Utility | App for Big Objects's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Who should pick what

Recommended by size: small/early-stage admins who need fast install and low risk should default to DemandTools. Ensure your data remains your most valuable asset.; mid-market and enterprise admins with specific feature requirements should evaluate both — Big Object Utility | App for Big Objects's 18-review base may include the workflow context that matches your specific use case better than DemandTools. Ensure your data remains your most valuable asset.'s broader-but-shallower coverage.

How this is generated

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: DemandTools. Ensure your data remains your most valuable asset. audit • Big Object Utility | App for Big Objects audit

Last updated	—	—

2. Features

As listed by each developer

DemandTools. Ensure your data remains your most valuable asset.

MANAGE YOUR DATA IN MINUTES, NOT MONTHS! DemandTools customers experience: 80% reduction in time spent on deduping/data quality tasks. 75% reduction in time spent on lead entry and accuracy. 20% reduction in database size
ASSESS YOUR DATA QUALITY Get a view of where data quality problems exist in your org.
MERGE AND PREVENT DUPLICATES Enforce data governance with configurable matching algorithms and customizable filters that catch duplicates before they take hold. Apply rules-based logic to protect critical business records.
DATALOADER Move enterprise data with confidence: insert, update, upsert, delete, and export records at scale. Validate incoming data against up to five objects using custom matching criteria and enforce field-level standardization automatically.
MASS CHANGE RECORDS Apply changes across records in bulk without exporting data. Drive updates with formulas, hard-coded values, or field-to-field copy logic, and run object counts and field aggregates on demand.
EMAIL VERIFICATION Validate email addresses at the point of entry, checking for typos, syntax errors, domain existence, and mailbox activity. Log verification status and date directly on each Lead and Contact for a full, auditable record.
UNDO AND RESTORE Execute data quality processes with confidence, backed by automatically generated restore files and full undo options, including undo merge, so every change stays reversible and every action stays accountable.
NOTIFICATIONS Maintain full visibility into every data quality process, with no surprises. Deliver real-time alerts to Slack, Microsoft Teams, or email whenever a DemandTools scenario runs, keeping every stakeholder informed at enterprise scale.
USAGE TRACKING Preserve a complete audit trail of every data quality scenario run against your org. Review usage history to see who ran each scenario, how many records were found and actioned, whether the action is reversible, and whether

Big Object Utility | App for Big Objects

View, Create, Update, Delete, Filter, and Export Big Object records
Drag and drop Big Object as a related list in the parent lightning detail page
Lightning Tab and List View for a Big Object
Supports standard Field History Archive Object

4. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	DemandTools. Ensure your data remains your most valuable asset.	Big Object Utility \| App for Big Objects
enables	#1	Not ranked
part of validity	#2	Not ranked
data quality	#3	Not ranked
the only	Not ranked	#3
any object	Not ranked	#6

DemandTools. Ensure your data remains your most valuable asset. vs Big Object Utility | App for Big Objects

DemandTools. Ensure your data remains your most valuable asset.

1. Listing metadata

Big Object Utility | App for Big Objects

At a glance

AppRanks verdict

2. Features

3. Categories & rankings

4. Search rankings

5. Activity in the last 90 days

DemandTools. Ensure your data remains your most valuable asset. · 6 changes

Big Object Utility | App for Big Objects · 0 changes

6. App details

Frequently asked

Is DemandTools. Ensure your data remains your most valuable asset. or Big Object Utility | App for Big Objects cheaper?

Which has better reviews, DemandTools. Ensure your data remains your most valuable asset. or Big Object Utility | App for Big Objects?

Should I choose DemandTools. Ensure your data remains your most valuable asset. or Big Object Utility | App for Big Objects?

Which is faster to set up, DemandTools. Ensure your data remains your most valuable asset. or Big Object Utility | App for Big Objects?

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