DemandTools. Ensure vs Attribution — Salesforce

DemandTools. Ensure your data remains your most valuable asset. vs Attribution

Side-by-side comparison · 24 data points

DemandTools. Ensure your data remains your most valuable asset.

4.7·442reviews

DemandTools is the enterprise-grade data quality engine tens of thousands of Salesforce admins trust. Deduplicate across any object, standardize and import data at scale, and apply mass updates with governance-level control.

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1. Listing metadata

Field-level data

	DemandTools. Ensure your data remains your most valuable asset.	Attribution
Tagline	“DemandTools is the enterprise-grade data quality engine tens of thousands of Salesforce admins trust. Deduplicate across any object, standardize and import data at scale, and apply mass updates with governance-level control.”224 chars	“Attribution for Salesforce is a simple to use multi-touch solution that tells you you return on ad spend by channel, with cohorts, by day, week or month. First-touch, Last-touch, Linear, Time-Decay and Position-Based models are standard.”238 chars
Description	914 / 2000 chars46% used	1032 / 2000 chars52% used
Screenshots	—	—
Languages	en	en
Platforms	Salesforce	Salesforce
Developer	Validity, Inc.	Attribution LLC
Listed	January 8, 2006

At a glance

8 metrics · auto-computed

Feature comparison between DemandTools. Ensure your data remains your most valuable asset. and Attribution
Metric	DemandTools. Ensure your data remains your most valuable asset.	Attribution
Rating	4.7 ★	—
Total reviews	442	0
Free plan	—	—
Pricing	paid	paid
Pricing tiers	—	1 tier
Listed features	★ 9	3
Languages	1 supported	1 supported
Listed since	Jan 2006	Jan 2019

AppRanks verdict

Generated from live data on this page

The call

Based on the data on this page, DemandTools. Ensure your data remains your most valuable asset. is the stronger choice for most Salesforce AppExchange admins — 4.7★ vs Attribution's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

Pricing

Pricing entry tiers: DemandTools. Ensure your data remains your most valuable asset. at paid, Attribution at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

Review base

DemandTools. Ensure your data remains your most valuable asset. has the larger user base (442 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Attribution's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Who should pick what

Recommended by size: small/early-stage admins who need fast install and low risk should default to DemandTools. Ensure your data remains your most valuable asset.; mid-market and enterprise admins with specific feature requirements should evaluate both — Attribution's 0-review base may include the workflow context that matches your specific use case better than DemandTools. Ensure your data remains your most valuable asset.'s broader-but-shallower coverage.

How this is generated

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: DemandTools. Ensure your data remains your most valuable asset. audit • Attribution audit

Last updated	—	—

3. Features

As listed by each developer

DemandTools. Ensure your data remains your most valuable asset.

MANAGE YOUR DATA IN MINUTES, NOT MONTHS! DemandTools customers experience: 80% reduction in time spent on deduping/data quality tasks. 75% reduction in time spent on lead entry and accuracy. 20% reduction in database size
ASSESS YOUR DATA QUALITY Get a view of where data quality problems exist in your org.
MERGE AND PREVENT DUPLICATES Enforce data governance with configurable matching algorithms and customizable filters that catch duplicates before they take hold. Apply rules-based logic to protect critical business records.
DATALOADER Move enterprise data with confidence: insert, update, upsert, delete, and export records at scale. Validate incoming data against up to five objects using custom matching criteria and enforce field-level standardization automatically.
MASS CHANGE RECORDS Apply changes across records in bulk without exporting data. Drive updates with formulas, hard-coded values, or field-to-field copy logic, and run object counts and field aggregates on demand.
EMAIL VERIFICATION Validate email addresses at the point of entry, checking for typos, syntax errors, domain existence, and mailbox activity. Log verification status and date directly on each Lead and Contact for a full, auditable record.
UNDO AND RESTORE Execute data quality processes with confidence, backed by automatically generated restore files and full undo options, including undo merge, so every change stays reversible and every action stays accountable.
NOTIFICATIONS Maintain full visibility into every data quality process, with no surprises. Deliver real-time alerts to Slack, Microsoft Teams, or email whenever a DemandTools scenario runs, keeping every stakeholder informed at enterprise scale.
USAGE TRACKING Preserve a complete audit trail of every data quality scenario run against your org. Review usage history to see who ran each scenario, how many records were found and actioned, whether the action is reversible, and whether

Attribution

Multi-Touch Attribution out of the box. Set up in 10 minutes and start collecting data..
Only Cohort Based Solution. See Your Return on Ad Spend by day, by Channel.
Custom configurations designed especially for B2B, as well as conversion events for leads, opportunity stages, closed/won and custom events.

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	DemandTools. Ensure your data remains your most valuable asset.	Attribution
enables	#1	Not ranked
part of validity	#2	Not ranked
data quality	#3	Not ranked
multi-touch attribution	Not ranked	#6
marketing attribution	Not ranked	#7

7. App details

Long-form description · keyword frequency

DemandTools. Ensure your data remains your most valuable asset.

Manage your data in minutes, not months. Deduplication, standardization, imports, ownership management, and mass data manipulation all take time when done manually. DemandTools handles it at enterprise scale, with repeatable, automated processes that replace manual cleanup with governed workflows. Get AI-ready data you can trust. Data enters Salesforce from multiple sources, in multiple formats, and often duplicates existing records. DemandTools enforces data integrity at the point of entry, automatically standardizing and cleansing records as they arrive, so reporting reflects one governed source of truth. Market, sell, and support more effectively. Poor data quality adds friction across the customer journey, suppresses conversion rates, inflates operating costs, and puts brand reputation at risk. DemandTools gives enterprise teams the data hygiene foundation to protect revenue operations at scale.

Top keywords

data7×5.60%
demandtools3×2.40%
enterprise2×1.60%
governed2×1.60%
multiple2×1.60%
records2×1.60%
scale2×1.60%

Attribution

Attribution allows you to see your return on ad spend (or marketing effort) by connecting your Salesforce events back to your ad channels. Attribution has direct integrations that aggregate cost and complete autotagging with Facebook (inc. Instagram), Adwords, Twitter, Linkedin, Bing, Adroll, Outbrain and more. Additional integrations include Marketo, Hubspot, Segment, Shopify and more. With Attribution app you can tie all your users and events together and see your true return on ad spend, across a variety of attribution models. Account-Based Attribution is available! Aggregate individual user journeys from an account into one, and see all the cost / touch / conversion / revenue data aggregated into one account. Customize your models with simple settings, including the ability to change the allocated first and last touch position based percentages, whether to include or exclude direct traffic or other traffic types in the model, as well as the ability to disregard users that should not be in the models at all.

Top keywords

attribution5×3.18%
ad3×1.91%
models3×1.91%
see3×1.91%
ability2×1.27%
account2×1.27%
ad spend2×1.27%
aggregate2×1.27%
cost2×1.27%
direct

Frequently asked

Common questions about this comparison

Is DemandTools. Ensure your data remains your most valuable asset. or Attribution cheaper?

Both DemandTools. Ensure your data remains your most valuable asset. and Attribution offer paid plans only. DemandTools. Ensure your data remains your most valuable asset. starts at paid; Attribution starts at paid. Compare the per-tier features in the Pricing section above before committing.

Should I choose DemandTools. Ensure your data remains your most valuable asset. or Attribution?

AppRanks cannot separate these two on rating, because neither publishes one. DemandTools. Ensure your data remains your most valuable asset. does carry the larger published review base (442 vs 0). Read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, DemandTools. Ensure your data remains your most valuable asset. or Attribution?

Both apps are one-click installs from the Salesforce AppExchange. DemandTools. Ensure your data remains your most valuable asset. has the deeper published review base (442 vs 0), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Salesforce AppExchange admins?

DemandTools. Ensure your data remains your most valuable asset. typically suits early-stage and growth-mode teams based on its published review base (442 reviews). Attribution typically suits early-stage and growth-mode teams based on its published review base (0 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between DemandTools. Ensure your data remains your most valuable asset. and Attribution?

Migration support varies by app and category. DemandTools. Ensure your data remains your most valuable asset. and Attribution both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Attribution" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.

DemandTools. Ensure your data remains your most valuable asset. vs Attribution

DemandTools. Ensure your data remains your most valuable asset.

1. Listing metadata

Attribution

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. Activity in the last 90 days

DemandTools. Ensure your data remains your most valuable asset. · 6 changes

Attribution · 0 changes

7. App details

Frequently asked

Is DemandTools. Ensure your data remains your most valuable asset. or Attribution cheaper?

Should I choose DemandTools. Ensure your data remains your most valuable asset. or Attribution?

Which is faster to set up, DemandTools. Ensure your data remains your most valuable asset. or Attribution?

Which works better for small vs large Salesforce AppExchange admins?

Can I migrate data between DemandTools. Ensure your data remains your most valuable asset. and Attribution?

See full keyword rankings, install trends, and weekly alerts

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