Which works better for small vs large Salesforce AppExchange admins?

DemandTools. Ensure your data remains your most valuable asset. typically suits early-stage and growth-mode teams based on its published review base (442 reviews). Data Perspective typically suits early-stage and growth-mode teams based on its published review base (1 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

AppRanks

DemandTools. Ensure vs Data Perspective — Salesforce

DemandTools. Ensure your data remains your most valuable asset. vs Data Perspective

Side-by-side comparison · 24 data points

DemandTools. Ensure your data remains your most valuable asset.

4.7·442reviews

DemandTools is the enterprise-grade data quality engine tens of thousands of Salesforce admins trust. Deduplicate across any object, standardize and import data at scale, and apply mass updates with governance-level control.

salesforcepaid

Change

1. Listing metadata

Field-level data

	DemandTools. Ensure your data remains your most valuable asset.	Data Perspective
Tagline	“DemandTools is the enterprise-grade data quality engine tens of thousands of Salesforce admins trust. Deduplicate across any object, standardize and import data at scale, and apply mass updates with governance-level control.”224 chars	“Data Perspective is a 100% Force.com Data Quality Monitoring Package that tracks data improvement over time, providing both a record of field completeness and compliance. Data Salvation also motivates record owners to improve their record “scores”.”249 chars
Description	914 / 2000 chars46% used	1184 / 2000 chars59% used
Screenshots	—	—
Languages	en	en
Platforms	Salesforce	Salesforce
Developer	Validity, Inc.	Cloud Perspective
Listed	January 8, 2006

At a glance

8 metrics · auto-computed

Feature comparison between DemandTools. Ensure your data remains your most valuable asset. and Data Perspective
Metric	DemandTools. Ensure your data remains your most valuable asset.	Data Perspective
Rating	4.7 ★	★ 5.0 ★
Total reviews	★ 442	1
Free plan	—	—
Pricing	paid	paid
Pricing tiers	—	1 tier
Listed features	★ 9	3
Languages	1 supported	1 supported
Listed since	Jan 2006	Sep 2013

AppRanks verdict

Generated from live data on this page

The call

Based on the data on this page, Data Perspective is the stronger choice for most Salesforce AppExchange admins — 5.0★ vs DemandTools. Ensure your data remains your most valuable asset.'s 4.7★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

Pricing

Pricing entry tiers: DemandTools. Ensure your data remains your most valuable asset. at paid, Data Perspective at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

Review base

DemandTools. Ensure your data remains your most valuable asset. has the larger user base (442 reviews vs 1), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Data Perspective's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Who should pick what

Recommended by size: small/early-stage admins who need fast install and low risk should default to Data Perspective; mid-market and enterprise admins with specific feature requirements should evaluate both — DemandTools. Ensure your data remains your most valuable asset.'s 442-review base may include the workflow context that matches your specific use case better than Data Perspective's broader-but-shallower coverage.

How this is generated

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: DemandTools. Ensure your data remains your most valuable asset. audit • Data Perspective audit

Last updated	—	—

3. Features

As listed by each developer

DemandTools. Ensure your data remains your most valuable asset.

MANAGE YOUR DATA IN MINUTES, NOT MONTHS! DemandTools customers experience: 80% reduction in time spent on deduping/data quality tasks. 75% reduction in time spent on lead entry and accuracy. 20% reduction in database size
ASSESS YOUR DATA QUALITY Get a view of where data quality problems exist in your org.
MERGE AND PREVENT DUPLICATES Enforce data governance with configurable matching algorithms and customizable filters that catch duplicates before they take hold. Apply rules-based logic to protect critical business records.
DATALOADER Move enterprise data with confidence: insert, update, upsert, delete, and export records at scale. Validate incoming data against up to five objects using custom matching criteria and enforce field-level standardization automatically.
MASS CHANGE RECORDS Apply changes across records in bulk without exporting data. Drive updates with formulas, hard-coded values, or field-to-field copy logic, and run object counts and field aggregates on demand.
EMAIL VERIFICATION Validate email addresses at the point of entry, checking for typos, syntax errors, domain existence, and mailbox activity. Log verification status and date directly on each Lead and Contact for a full, auditable record.
UNDO AND RESTORE Execute data quality processes with confidence, backed by automatically generated restore files and full undo options, including undo merge, so every change stays reversible and every action stays accountable.
NOTIFICATIONS Maintain full visibility into every data quality process, with no surprises. Deliver real-time alerts to Slack, Microsoft Teams, or email whenever a DemandTools scenario runs, keeping every stakeholder informed at enterprise scale.
USAGE TRACKING Preserve a complete audit trail of every data quality scenario run against your org. Review usage history to see who ran each scenario, how many records were found and actioned, whether the action is reversible, and whether

Data Perspective

ANALYSE DATA COMPLETENESS AND COMPLIANCE OVER TIME
ANALYSE ANY STANDARD OR CUSTOM OBJECT
TRACK DATA IMPROVEMENTS BY TEAM, GEOGRAPHY OR ANY OTHER METRIC THAT YOU CHOOSE

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	DemandTools. Ensure your data remains your most valuable asset.	Data Perspective
part of validity	#2	#1
validity engage	#2	#2
data quality	#3	#7

7. App details

Long-form description · keyword frequency

DemandTools. Ensure your data remains your most valuable asset.

Manage your data in minutes, not months. Deduplication, standardization, imports, ownership management, and mass data manipulation all take time when done manually. DemandTools handles it at enterprise scale, with repeatable, automated processes that replace manual cleanup with governed workflows. Get AI-ready data you can trust. Data enters Salesforce from multiple sources, in multiple formats, and often duplicates existing records. DemandTools enforces data integrity at the point of entry, automatically standardizing and cleansing records as they arrive, so reporting reflects one governed source of truth. Market, sell, and support more effectively. Poor data quality adds friction across the customer journey, suppresses conversion rates, inflates operating costs, and puts brand reputation at risk. DemandTools gives enterprise teams the data hygiene foundation to protect revenue operations at scale.

Top keywords

data7×5.60%
demandtools3×2.40%
enterprise2×1.60%
governed2×1.60%
multiple2×1.60%
records2×1.60%
scale2×1.60%

Data Perspective

Data Perspective is the first 100% Force.com Data Quality (DQ) application. For the first time data can be analyzed within Salesforce.com, on the spot, securely in your environment : • Data Perspective provides you with a 360° view of your Salesforce.com data. You can report the completeness and quality at field level on any Salesforce.com object (incl. custom objects) • Data Perspective enables the user to categorize data completeness results by any field i.e., Industry or Owner allowing you to identify where problem data lies • Data Perspective provides information that enables you to make decisions about the actions required to improve your data, via tools such as Data as A Service, CC360, Data.com or by driving users to improve their records • Flexible range of data quality checks from simple “Is Empty” checks to sophisticated REGEX checks for checking such things as postcode validity, email address validity or telephone number validity • Motivational Score Improver plugin to drive users to make data quality improvements • Data Perspective lets you to locate areas of problem data and drill down to view or export records that have failed a specific test

Top keywords

data16×8.47%
com5×2.65%
data perspective5×2.65%
perspective5×2.65%
quality4×2.12%
checks3×1.59%
data quality3×1.59%
salesforce3×1.59%
salesforce com

DemandTools. Ensure your data remains your most valuable asset. vs Data Perspective

DemandTools. Ensure your data remains your most valuable asset.

1. Listing metadata

Data Perspective

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. Activity in the last 90 days

DemandTools. Ensure your data remains your most valuable asset. · 6 changes

Data Perspective · 0 changes

7. App details

Frequently asked

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Which works better for small vs large Salesforce AppExchange admins?

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