Should I choose DemandTools. Ensure your data remains your most valuable asset. or XL-Connector (formerly Enabler4Excel)?

XL-Connector (formerly Enabler4Excel) holds the higher average rating (4.8★ vs 4.7★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which works better for small vs large Salesforce AppExchange admins?

DemandTools. Ensure your data remains your most valuable asset. typically suits early-stage and growth-mode teams based on its published review base (442 reviews). XL-Connector (formerly Enabler4Excel) typically suits early-stage and growth-mode teams based on its published review base (228 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

AppRanks

DemandTools. Ensure vs XL-Connector — Salesforce

XL-Connector (formerly Enabler4Excel) vs DemandTools. Ensure your data remains your most valuable asset.

Side-by-side comparison · 24 data points

XL-Connector (formerly Enabler4Excel)

4.8·228reviews

Work with Salesforce data directly in Excel. Import, export, bulk update records, run SOQL queries, and streamline repeatable data tasks.

salesforcefreemium

Change

1. Listing metadata

Field-level data

	DemandTools. Ensure your data remains your most valuable asset.	XL-Connector (formerly Enabler4Excel)
Tagline	“DemandTools is the enterprise-grade data quality engine tens of thousands of Salesforce admins trust. Deduplicate across any object, standardize and import data at scale, and apply mass updates with governance-level control.”224 chars	“Work with Salesforce data directly in Excel. Import, export, bulk update records, run SOQL queries, and streamline repeatable data tasks. ”139 chars
Description	914 / 2000 chars46% used	819 / 2000 chars41% used
Screenshots	—	—
Languages	en	en
Platforms	Salesforce	Salesforce
Developer	Validity, Inc.	Xappex LLC
Listed	January 8, 2006	November 7, 2013

At a glance

7 metrics · auto-computed

Feature comparison between DemandTools. Ensure your data remains your most valuable asset. and XL-Connector (formerly Enabler4Excel)
Metric	DemandTools. Ensure your data remains your most valuable asset.	XL-Connector (formerly Enabler4Excel)
Rating	4.7 ★	★ 4.8 ★
Total reviews	★ 442	228
Free plan	—	★ Yes
Pricing	paid	freemium
Listed features	★ 9	6
Languages	1 supported	1 supported
Listed since	Jan 2006	Nov 2013

AppRanks verdict

Generated from live data on this page

The call

XL-Connector (formerly Enabler4Excel) edges out DemandTools. Ensure your data remains your most valuable asset. on rating (4.8★ vs 4.7★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.

Pricing

On pricing, XL-Connector (formerly Enabler4Excel) offers a free tier (freemium) while DemandTools. Ensure your data remains your most valuable asset. starts at paid. The free option meaningfully reduces evaluation cost, particularly at low usage volumes where the entry-paid tier can outpace the value delivered.

Review base

DemandTools. Ensure your data remains your most valuable asset. has the larger user base (442 reviews vs 228), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. XL-Connector (formerly Enabler4Excel)'s smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Who should pick what

Recommended by size: small/early-stage admins who need fast install and low risk should default to XL-Connector (formerly Enabler4Excel); mid-market and enterprise admins with specific feature requirements should evaluate both — DemandTools. Ensure your data remains your most valuable asset.'s 442-review base may include the workflow context that matches your specific use case better than XL-Connector (formerly Enabler4Excel)'s broader-but-shallower coverage.

How this is generated

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: DemandTools. Ensure your data remains your most valuable asset. audit • XL-Connector (formerly Enabler4Excel) audit

Last updated	—	—

2. Features

As listed by each developer

DemandTools. Ensure your data remains your most valuable asset.

MANAGE YOUR DATA IN MINUTES, NOT MONTHS! DemandTools customers experience: 80% reduction in time spent on deduping/data quality tasks. 75% reduction in time spent on lead entry and accuracy. 20% reduction in database size
ASSESS YOUR DATA QUALITY Get a view of where data quality problems exist in your org.
MERGE AND PREVENT DUPLICATES Enforce data governance with configurable matching algorithms and customizable filters that catch duplicates before they take hold. Apply rules-based logic to protect critical business records.
DATALOADER Move enterprise data with confidence: insert, update, upsert, delete, and export records at scale. Validate incoming data against up to five objects using custom matching criteria and enforce field-level standardization automatically.
MASS CHANGE RECORDS Apply changes across records in bulk without exporting data. Drive updates with formulas, hard-coded values, or field-to-field copy logic, and run object counts and field aggregates on demand.
EMAIL VERIFICATION Validate email addresses at the point of entry, checking for typos, syntax errors, domain existence, and mailbox activity. Log verification status and date directly on each Lead and Contact for a full, auditable record.
UNDO AND RESTORE Execute data quality processes with confidence, backed by automatically generated restore files and full undo options, including undo merge, so every change stays reversible and every action stays accountable.
NOTIFICATIONS Maintain full visibility into every data quality process, with no surprises. Deliver real-time alerts to Slack, Microsoft Teams, or email whenever a DemandTools scenario runs, keeping every stakeholder informed at enterprise scale.
USAGE TRACKING Preserve a complete audit trail of every data quality scenario run against your org. Review usage history to see who ran each scenario, how many records were found and actioned, whether the action is reversible, and whether

XL-Connector (formerly Enabler4Excel)

Mass Create/Update opportunities, accounts, leads, quotes and other SFDC objects.
Display Salesforce information in Excel in a familiar fashion - preserving pick lists, multiple pick lists, and pick list dependencies. And now with Office for Mac and Office Online support.
Easily fetch data using Salesforce.com SOQL (zero coding involved).
Efficiently merge Accounts, Contacts, and Leads in bulk (available in the Enterprise Admin edition).
Enjoy the flexibility to work offline and synchronize once online.
Access a wide variety of metadata management tools that enable management of such things as fields, validation rules, processes, picklists, security settings, and much more.

4. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	DemandTools. Ensure your data remains your most valuable asset.	XL-Connector (formerly Enabler4Excel)
data management	#11	#2
data from	#7	#10
and data	#9	#12
data to	#9	#12
data between	#10	#12

6. App details

Long-form description · keyword frequency

DemandTools. Ensure your data remains your most valuable asset.

Manage your data in minutes, not months. Deduplication, standardization, imports, ownership management, and mass data manipulation all take time when done manually. DemandTools handles it at enterprise scale, with repeatable, automated processes that replace manual cleanup with governed workflows. Get AI-ready data you can trust. Data enters Salesforce from multiple sources, in multiple formats, and often duplicates existing records. DemandTools enforces data integrity at the point of entry, automatically standardizing and cleansing records as they arrive, so reporting reflects one governed source of truth. Market, sell, and support more effectively. Poor data quality adds friction across the customer journey, suppresses conversion rates, inflates operating costs, and puts brand reputation at risk. DemandTools gives enterprise teams the data hygiene foundation to protect revenue operations at scale.

Top keywords

data7×5.60%
demandtools3×2.40%
enterprise2×1.60%
governed2×1.60%
multiple2×1.60%
records2×1.60%
scale2×1.60%

XL-Connector (formerly Enabler4Excel)

THE PERFECT COMPANION FOR YOUR SALESFORCE.COM DATA MANAGEMENT Microsoft Excel's versatility in data management is unparalleled. It’s a powerhouse for data modification, representation, and reporting. Pairing this with Salesforce seems like a no-brainer, and that’s where XL-Connector comes in. This data loader integrates the best of both worlds, allowing you to retrieve data from Salesforce, refine it in Excel, and then sync it back — all without the fuss of CSV files. You can harness Excel’s robust features like pivot tables, charts, formulas, and lookups seamlessly. MAXIMIZE PRODUCTIVITY WITH FAST UPDATES AND DATA INTEGRATION Our community of users have experienced heightened efficiency and have reported the following staggering time savings and ease of use. Simplify your data management journey with us!

Top keywords

data7×5.65%
data management3×2.42%
management3×2.42%
salesforce3×2.42%
excel2×1.61%

XL-Connector (formerly Enabler4Excel) vs DemandTools. Ensure your data remains your most valuable asset.

XL-Connector (formerly Enabler4Excel)

1. Listing metadata

DemandTools. Ensure your data remains your most valuable asset.

At a glance

AppRanks verdict

2. Features

3. Categories & rankings

4. Search rankings

5. Activity in the last 90 days

DemandTools. Ensure your data remains your most valuable asset. · 6 changes

XL-Connector (formerly Enabler4Excel) · 0 changes

6. App details

Frequently asked

Is DemandTools. Ensure your data remains your most valuable asset. or XL-Connector (formerly Enabler4Excel) cheaper?

Which has better reviews, DemandTools. Ensure your data remains your most valuable asset. or XL-Connector (formerly Enabler4Excel)?

Should I choose DemandTools. Ensure your data remains your most valuable asset. or XL-Connector (formerly Enabler4Excel)?

Which is faster to set up, DemandTools. Ensure your data remains your most valuable asset. or XL-Connector (formerly Enabler4Excel)?

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More popular comparisons

Which works better for small vs large Salesforce AppExchange admins?

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