Is DemandTools. Ensure your data remains your most valuable asset. or Mass Update Contacts 2.0 cheaper?

Mass Update Contacts 2.0 is the cheaper option — it offers a free plan (free). DemandTools. Ensure your data remains your most valuable asset. starts at paid. Both publish their pricing on the Salesforce AppExchange; AppRanks mirrors what's listed on each refresh cycle.

Which works better for small vs large Salesforce AppExchange admins?

DemandTools. Ensure your data remains your most valuable asset. typically suits early-stage and growth-mode teams based on its published review base (442 reviews). Mass Update Contacts 2.0 typically suits early-stage and growth-mode teams based on its published review base (20 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

AppRanks

DemandTools. Ensure vs Mass Update Contacts — Salesforce

DemandTools. Ensure your data remains your most valuable asset. vs Mass Update Contacts 2.0

Side-by-side comparison · 24 data points

DemandTools. Ensure your data remains your most valuable asset.

4.7·442reviews

DemandTools is the enterprise-grade data quality engine tens of thousands of Salesforce admins trust. Deduplicate across any object, standardize and import data at scale, and apply mass updates with governance-level control.

salesforcepaid

Change

1. Listing metadata

Field-level data

	DemandTools. Ensure your data remains your most valuable asset.	Mass Update Contacts 2.0
Tagline	“DemandTools is the enterprise-grade data quality engine tens of thousands of Salesforce admins trust. Deduplicate across any object, standardize and import data at scale, and apply mass updates with governance-level control.”224 chars	“An upgraded version of the original Mass Update Contact Address, this allows copying of either Account standard address to either standard address on selected Contacts. Supports translations, column sorting, and more.”218 chars
Description	914 / 2000 chars46% used	513 / 2000 chars26% used
Screenshots	—	—
Languages	en	nlenfifrde+10 more
Platforms	Salesforce	Salesforce
Developer	Validity, Inc.	X-Squared On Demand

At a glance

7 metrics · auto-computed

Feature comparison between DemandTools. Ensure your data remains your most valuable asset. and Mass Update Contacts 2.0
Metric	DemandTools. Ensure your data remains your most valuable asset.	Mass Update Contacts 2.0
Rating	★ 4.7 ★	4.5 ★
Total reviews	★ 442	20
Free plan	—	★ Yes
Pricing	paid	free
Listed features	★ 9	3
Languages	1 supported	15 supported
Listed since	Jan 2006	Dec 2010

AppRanks verdict

Generated from live data on this page

The call

DemandTools. Ensure your data remains your most valuable asset. edges out Mass Update Contacts 2.0 on rating (4.7★ vs 4.5★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.

Pricing

On pricing, Mass Update Contacts 2.0 offers a free tier (free) while DemandTools. Ensure your data remains your most valuable asset. starts at paid. The free option meaningfully reduces evaluation cost, particularly at low usage volumes where the entry-paid tier can outpace the value delivered.

Review base

DemandTools. Ensure your data remains your most valuable asset. has the larger user base (442 reviews vs 20), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Mass Update Contacts 2.0's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Who should pick what

Recommended by size: small/early-stage admins who need fast install and low risk should default to DemandTools. Ensure your data remains your most valuable asset.; mid-market and enterprise admins with specific feature requirements should evaluate both — Mass Update Contacts 2.0's 20-review base may include the workflow context that matches your specific use case better than DemandTools. Ensure your data remains your most valuable asset.'s broader-but-shallower coverage.

How this is generated

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: DemandTools. Ensure your data remains your most valuable asset. audit • Mass Update Contacts 2.0 audit

Listed	January 8, 2006	December 6, 2010

Last updated	—	—

2. Features

As listed by each developer

DemandTools. Ensure your data remains your most valuable asset.

MANAGE YOUR DATA IN MINUTES, NOT MONTHS! DemandTools customers experience: 80% reduction in time spent on deduping/data quality tasks. 75% reduction in time spent on lead entry and accuracy. 20% reduction in database size
ASSESS YOUR DATA QUALITY Get a view of where data quality problems exist in your org.
MERGE AND PREVENT DUPLICATES Enforce data governance with configurable matching algorithms and customizable filters that catch duplicates before they take hold. Apply rules-based logic to protect critical business records.
DATALOADER Move enterprise data with confidence: insert, update, upsert, delete, and export records at scale. Validate incoming data against up to five objects using custom matching criteria and enforce field-level standardization automatically.
MASS CHANGE RECORDS Apply changes across records in bulk without exporting data. Drive updates with formulas, hard-coded values, or field-to-field copy logic, and run object counts and field aggregates on demand.
EMAIL VERIFICATION Validate email addresses at the point of entry, checking for typos, syntax errors, domain existence, and mailbox activity. Log verification status and date directly on each Lead and Contact for a full, auditable record.
UNDO AND RESTORE Execute data quality processes with confidence, backed by automatically generated restore files and full undo options, including undo merge, so every change stays reversible and every action stays accountable.
NOTIFICATIONS Maintain full visibility into every data quality process, with no surprises. Deliver real-time alerts to Slack, Microsoft Teams, or email whenever a DemandTools scenario runs, keeping every stakeholder informed at enterprise scale.
USAGE TRACKING Preserve a complete audit trail of every data quality scenario run against your org. Review usage history to see who ran each scenario, how many records were found and actioned, whether the action is reversible, and whether

Mass Update Contacts 2.0

Quick copy of Account to Contact address maintains data quality. Select individual contacts, all, or none, and sort the list of contacts for easier selecting.
Automatically follows any renaming/translation of the standard address fields.
Only see Contacts and Contact fields the user can update - follows all your security & sharing rules.

Keyword	DemandTools. Ensure your data remains your most valuable asset.	Mass Update Contacts 2.0
cleansing	#6	#10
contact	#70	#25

DemandTools. Ensure your data remains your most valuable asset. vs Mass Update Contacts 2.0

DemandTools. Ensure your data remains your most valuable asset.

1. Listing metadata

Mass Update Contacts 2.0

At a glance

AppRanks verdict

2. Features

3. Categories & rankings

4. Search rankings

5. Activity in the last 90 days

DemandTools. Ensure your data remains your most valuable asset. · 6 changes

Mass Update Contacts 2.0 · 0 changes

6. App details

Frequently asked

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Which works better for small vs large Salesforce AppExchange admins?

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