Which has better reviews, DemandTools. Ensure your data remains your most valuable asset. or Data Cleanser, No More Duplicates! - 100% Native - Improve Data Quality?

DemandTools. Ensure your data remains your most valuable asset. (4.7★, 442 reviews) and Data Cleanser, No More Duplicates! - 100% Native - Improve Data Quality (4.7★, 12 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.

Should I choose DemandTools. Ensure your data remains your most valuable asset. or Data Cleanser, No More Duplicates! - 100% Native - Improve Data Quality?

DemandTools. Ensure your data remains your most valuable asset. holds the higher average rating (4.7★ vs 4.7★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, DemandTools. Ensure your data remains your most valuable asset. or Data Cleanser, No More Duplicates! - 100% Native - Improve Data Quality?

Both apps are one-click installs from the Salesforce AppExchange. DemandTools. Ensure your data remains your most valuable asset. has the deeper published review base (442 vs 12), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Salesforce AppExchange admins?

DemandTools. Ensure your data remains your most valuable asset. typically suits early-stage and growth-mode teams based on its published review base (442 reviews). Data Cleanser, No More Duplicates! - 100% Native - Improve Data Quality typically suits early-stage and growth-mode teams based on its published review base (12 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

AppRanks

DemandTools. Ensure vs Data Cleanser, No — Salesforce

DemandTools. Ensure your data remains your most valuable asset. vs Data Cleanser, No More Duplicates! - 100% Native - Improve Data Quality

Side-by-side comparison · 24 data points

DemandTools. Ensure your data remains your most valuable asset.

4.7·442reviews

DemandTools is the enterprise-grade data quality engine tens of thousands of Salesforce admins trust. Deduplicate across any object, standardize and import data at scale, and apply mass updates with governance-level control.

salesforcepaid

Change

1. Listing metadata

Field-level data

	DemandTools. Ensure your data remains your most valuable asset.	Data Cleanser, No More Duplicates! - 100% Native - Improve Data Quality
Tagline	“DemandTools is the enterprise-grade data quality engine tens of thousands of Salesforce admins trust. Deduplicate across any object, standardize and import data at scale, and apply mass updates with governance-level control.”224 chars	“Improve Salesforce data quality across Accounts, Contacts, Leads, and custom objects. Score completeness, validity, uniqueness, and freshness, then find and mass merge duplicates with the only fully native Salesforce deduplication and data cleansing app.”254 chars
Description	914 / 2000 chars46% used	1200 / 2000 chars60% used
Screenshots	—	—
Languages	en	en
Platforms	Salesforce	Salesforce
Developer	Validity, Inc.	Stratus Cloud Solutions

At a glance

8 metrics · auto-computed

Feature comparison between DemandTools. Ensure your data remains your most valuable asset. and Data Cleanser, No More Duplicates! - 100% Native - Improve Data Quality
Metric	DemandTools. Ensure your data remains your most valuable asset.	Data Cleanser, No More Duplicates! - 100% Native - Improve Data Quality
Rating	★ 4.7 ★	4.7 ★
Total reviews	★ 442	12
Free plan	—	★ Yes
Pricing	paid	freemium
Pricing tiers	—	1 tier
Listed features	9	9
Languages	1 supported	1 supported
Listed since	Jan 2006	Nov 2011

AppRanks verdict

Generated from live data on this page

The call

DemandTools. Ensure your data remains your most valuable asset. and Data Cleanser, No More Duplicates! - 100% Native - Improve Data Quality are evenly matched on rating (4.7★ vs 4.7★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.

Pricing

On pricing, Data Cleanser, No More Duplicates! - 100% Native - Improve Data Quality offers a free tier (freemium) while DemandTools. Ensure your data remains your most valuable asset. starts at paid. The free option meaningfully reduces evaluation cost, particularly at low usage volumes where the entry-paid tier can outpace the value delivered.

Review base

DemandTools. Ensure your data remains your most valuable asset. has the larger user base (442 reviews vs 12), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Data Cleanser, No More Duplicates! - 100% Native - Improve Data Quality's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Who should pick what

Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most admins the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.

How this is generated

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: DemandTools. Ensure your data remains your most valuable asset. audit • Data Cleanser, No More Duplicates! - 100% Native - Improve Data Quality audit

Last updated	—	—

3. Features

As listed by each developer

DemandTools. Ensure your data remains your most valuable asset.

MANAGE YOUR DATA IN MINUTES, NOT MONTHS! DemandTools customers experience: 80% reduction in time spent on deduping/data quality tasks. 75% reduction in time spent on lead entry and accuracy. 20% reduction in database size
ASSESS YOUR DATA QUALITY Get a view of where data quality problems exist in your org.
MERGE AND PREVENT DUPLICATES Enforce data governance with configurable matching algorithms and customizable filters that catch duplicates before they take hold. Apply rules-based logic to protect critical business records.
DATALOADER Move enterprise data with confidence: insert, update, upsert, delete, and export records at scale. Validate incoming data against up to five objects using custom matching criteria and enforce field-level standardization automatically.
MASS CHANGE RECORDS Apply changes across records in bulk without exporting data. Drive updates with formulas, hard-coded values, or field-to-field copy logic, and run object counts and field aggregates on demand.
EMAIL VERIFICATION Validate email addresses at the point of entry, checking for typos, syntax errors, domain existence, and mailbox activity. Log verification status and date directly on each Lead and Contact for a full, auditable record.
UNDO AND RESTORE Execute data quality processes with confidence, backed by automatically generated restore files and full undo options, including undo merge, so every change stays reversible and every action stays accountable.
NOTIFICATIONS Maintain full visibility into every data quality process, with no surprises. Deliver real-time alerts to Slack, Microsoft Teams, or email whenever a DemandTools scenario runs, keeping every stakeholder informed at enterprise scale.
USAGE TRACKING Preserve a complete audit trail of every data quality scenario run against your org. Review usage history to see who ran each scenario, how many records were found and actioned, whether the action is reversible, and whether

Data Cleanser, No More Duplicates! - 100% Native - Improve Data Quality

100% SALESFORCE NATIVE Clean Salesforce data without exports, external systems, or third-party access to confidential customer records.
STANDARD + CUSTOM OBJECT DUPLICATE MANAGEMENT Detect and merge duplicates across Accounts, Contacts, Leads, and custom objects using exact, fuzzy, word-mapping, email, phone, address, and company matching.
MERGE SALESFORCE DUPLICATES IN BULK Scan high-volume Salesforce databases and mass merge duplicate groups using configurable master-record and field-survivorship rules.
CONTROL EVERY MERGE Review up to 14 matched records together and select the winning value for each field before merging.
UNDO AND RESTORE MERGES Restore merged records, related child records, and file links when a merge needs to be reversed.
TARGET THE RIGHT RECORDS Filter duplicate-management scenarios by region, record type, or any relevant standard or custom field.

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	DemandTools. Ensure your data remains your most valuable asset.	Data Cleanser, No More Duplicates! - 100% Native - Improve Data Quality
part of validity	#2	#3
data quality	#3	#4
validity engage	#2	#12
find merge	#12	#2
merge duplicates	#11	#5

7. App details

Long-form description · keyword frequency

DemandTools. Ensure your data remains your most valuable asset.

Manage your data in minutes, not months. Deduplication, standardization, imports, ownership management, and mass data manipulation all take time when done manually. DemandTools handles it at enterprise scale, with repeatable, automated processes that replace manual cleanup with governed workflows. Get AI-ready data you can trust. Data enters Salesforce from multiple sources, in multiple formats, and often duplicates existing records. DemandTools enforces data integrity at the point of entry, automatically standardizing and cleansing records as they arrive, so reporting reflects one governed source of truth. Market, sell, and support more effectively. Poor data quality adds friction across the customer journey, suppresses conversion rates, inflates operating costs, and puts brand reputation at risk. DemandTools gives enterprise teams the data hygiene foundation to protect revenue operations at scale.

Top keywords

data7×5.60%
demandtools3×2.40%
enterprise2×1.60%
governed2×1.60%
multiple2×1.60%
records2×1.60%
scale2×1.60%

Data Cleanser, No More Duplicates! - 100% Native - Improve Data Quality

Salesforce duplicate management should be simple. Stratus Data Cleanser helps teams find, review, and merge duplicate records across Accounts, Contacts, Leads, and custom objects—without exporting customer data or relying on external processing. THE ONLY FULLY NATIVE SALESFORCE DEDUPLICATION SOLUTION ● All duplicate processing stays on the Salesforce Platform ● Support for standard and custom objects ● Build matching rules, filters, and master-record scoring ● Find duplicates using exact, fuzzy, first-5-letter, and word-mapping logic ● Review matched records and select the best value for each field ● Mass merge duplicate groups with confidence ● Compare groups of up to 14 matched records before merging ● Automatically reparent related Salesforce records ● Monitor duplicates, completed merges, and data quality with native reports and dashboards ● Improve trusted data for reporting, automation, Einstein, and Agentforce ● Optional Rollback add-on restores merged records, related child records, and Salesforce file links ● Responsive customer service and support INSTALL FREE—THIS IS NOT A TIME-LIMITED TRIAL Install the complete Data Cleanser app in your production org with all core

Top keywords

records6×3.70%
data5×3.09%
salesforce5×3.09%
duplicate4×2.47%
cleanser2×1.23%
custom2×1.23%
custom objects2×1.23%
customer2×1.23%

DemandTools. Ensure your data remains your most valuable asset. vs Data Cleanser, No More Duplicates! - 100% Native - Improve Data Quality

DemandTools. Ensure your data remains your most valuable asset.

1. Listing metadata

Data Cleanser, No More Duplicates! - 100% Native - Improve Data Quality

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. Activity in the last 90 days

DemandTools. Ensure your data remains your most valuable asset. · 6 changes

Data Cleanser, No More Duplicates! - 100% Native - Improve Data Quality · 8 changes

7. App details

Frequently asked

Is DemandTools. Ensure your data remains your most valuable asset. or Data Cleanser, No More Duplicates! - 100% Native - Improve Data Quality cheaper?

Which has better reviews, DemandTools. Ensure your data remains your most valuable asset. or Data Cleanser, No More Duplicates! - 100% Native - Improve Data Quality?

Should I choose DemandTools. Ensure your data remains your most valuable asset. or Data Cleanser, No More Duplicates! - 100% Native - Improve Data Quality?

Which is faster to set up, DemandTools. Ensure your data remains your most valuable asset. or Data Cleanser, No More Duplicates! - 100% Native - Improve Data Quality?

See full keyword rankings, install trends, and weekly alerts

More popular comparisons

Which works better for small vs large Salesforce AppExchange admins?

Can I migrate data between DemandTools. Ensure your data remains your most valuable asset. and Data Cleanser, No More Duplicates! - 100% Native - Improve Data Quality?