Should I choose DemandTools. Ensure your data remains your most valuable asset. or iTools State/Country Validation?

DemandTools. Ensure your data remains your most valuable asset. holds the higher average rating (4.7★ vs 4.6★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which works better for small vs large Salesforce AppExchange admins?

DemandTools. Ensure your data remains your most valuable asset. typically suits early-stage and growth-mode teams based on its published review base (442 reviews). iTools State/Country Validation typically suits early-stage and growth-mode teams based on its published review base (9 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

AppRanks

DemandTools. Ensure vs iTools State/Country — Salesforce

DemandTools. Ensure your data remains your most valuable asset. vs iTools State/Country Validation

Side-by-side comparison · 24 data points

DemandTools. Ensure your data remains your most valuable asset.

4.7·442reviews

DemandTools is the enterprise-grade data quality engine tens of thousands of Salesforce admins trust. Deduplicate across any object, standardize and import data at scale, and apply mass updates with governance-level control.

salesforcepaid

Change

1. Listing metadata

Field-level data

	DemandTools. Ensure your data remains your most valuable asset.	iTools State/Country Validation
Tagline	“DemandTools is the enterprise-grade data quality engine tens of thousands of Salesforce admins trust. Deduplicate across any object, standardize and import data at scale, and apply mass updates with governance-level control.”224 chars	“Maintain complete, accurate and consistent state/country data for Accounts, Contacts, Leads, Contracts and Users. Provides ISO Code for use in reports, search and 3rd party integration. Another valuable tool in the iTools for Salesforce collection.”249 chars
Description	914 / 2000 chars46% used	1102 / 2000 chars55% used
Screenshots	—	—
Languages	en	en
Platforms	Salesforce	Salesforce
Developer	Validity, Inc.	Insitu Software, LLC
Listed

At a glance

8 metrics · auto-computed

Feature comparison between DemandTools. Ensure your data remains your most valuable asset. and iTools State/Country Validation
Metric	DemandTools. Ensure your data remains your most valuable asset.	iTools State/Country Validation
Rating	★ 4.7 ★	4.6 ★
Total reviews	★ 442	9
Free plan	—	—
Pricing	paid	paid
Pricing tiers	—	1 tier
Listed features	★ 9	3
Languages	1 supported	1 supported
Listed since	Jan 2006	Nov 2009

AppRanks verdict

Generated from live data on this page

The call

DemandTools. Ensure your data remains your most valuable asset. edges out iTools State/Country Validation on rating (4.7★ vs 4.6★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.

Pricing

Pricing entry tiers: DemandTools. Ensure your data remains your most valuable asset. at paid, iTools State/Country Validation at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

Review base

DemandTools. Ensure your data remains your most valuable asset. has the larger user base (442 reviews vs 9), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. iTools State/Country Validation's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Who should pick what

Recommended by size: small/early-stage admins who need fast install and low risk should default to DemandTools. Ensure your data remains your most valuable asset.; mid-market and enterprise admins with specific feature requirements should evaluate both — iTools State/Country Validation's 9-review base may include the workflow context that matches your specific use case better than DemandTools. Ensure your data remains your most valuable asset.'s broader-but-shallower coverage.

How this is generated

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: DemandTools. Ensure your data remains your most valuable asset. audit • iTools State/Country Validation audit

Last updated	—	—

3. Features

As listed by each developer

DemandTools. Ensure your data remains your most valuable asset.

MANAGE YOUR DATA IN MINUTES, NOT MONTHS! DemandTools customers experience: 80% reduction in time spent on deduping/data quality tasks. 75% reduction in time spent on lead entry and accuracy. 20% reduction in database size
ASSESS YOUR DATA QUALITY Get a view of where data quality problems exist in your org.
MERGE AND PREVENT DUPLICATES Enforce data governance with configurable matching algorithms and customizable filters that catch duplicates before they take hold. Apply rules-based logic to protect critical business records.
DATALOADER Move enterprise data with confidence: insert, update, upsert, delete, and export records at scale. Validate incoming data against up to five objects using custom matching criteria and enforce field-level standardization automatically.
MASS CHANGE RECORDS Apply changes across records in bulk without exporting data. Drive updates with formulas, hard-coded values, or field-to-field copy logic, and run object counts and field aggregates on demand.
EMAIL VERIFICATION Validate email addresses at the point of entry, checking for typos, syntax errors, domain existence, and mailbox activity. Log verification status and date directly on each Lead and Contact for a full, auditable record.
UNDO AND RESTORE Execute data quality processes with confidence, backed by automatically generated restore files and full undo options, including undo merge, so every change stays reversible and every action stays accountable.
NOTIFICATIONS Maintain full visibility into every data quality process, with no surprises. Deliver real-time alerts to Slack, Microsoft Teams, or email whenever a DemandTools scenario runs, keeping every stakeholder informed at enterprise scale.
USAGE TRACKING Preserve a complete audit trail of every data quality scenario run against your org. Review usage history to see who ran each scenario, how many records were found and actioned, whether the action is reversible, and whether

iTools State/Country Validation

Identify and correct invalid and missing values, plus incorrect combinations.
Standardize State and Country values to your preferred name and format.
Must install iTools Configuration Manager prior to iTools State/Country Validation. See configuration guide for details.

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	DemandTools. Ensure your data remains your most valuable asset.	iTools State/Country Validation
enables	#1	Not ranked
part of validity	#2	Not ranked
data quality	#3	Not ranked
validation and formatting	Not ranked	#9
validation	Not ranked	#12

7. App details

Long-form description · keyword frequency

DemandTools. Ensure your data remains your most valuable asset.

Manage your data in minutes, not months. Deduplication, standardization, imports, ownership management, and mass data manipulation all take time when done manually. DemandTools handles it at enterprise scale, with repeatable, automated processes that replace manual cleanup with governed workflows. Get AI-ready data you can trust. Data enters Salesforce from multiple sources, in multiple formats, and often duplicates existing records. DemandTools enforces data integrity at the point of entry, automatically standardizing and cleansing records as they arrive, so reporting reflects one governed source of truth. Market, sell, and support more effectively. Poor data quality adds friction across the customer journey, suppresses conversion rates, inflates operating costs, and puts brand reputation at risk. DemandTools gives enterprise teams the data hygiene foundation to protect revenue operations at scale.

Top keywords

data7×5.60%
demandtools3×2.40%
enterprise2×1.60%
governed2×1.60%
multiple2×1.60%
records2×1.60%
scale2×1.60%

iTools State/Country Validation

iTools State/Country Validation is the automated way to maintain accurate, consistent and complete State and Country values for Salesforce addresses. iTools validation works ’behind the scenes’ with absolutely no impact on the way your users add or update addresses. Batch validation is also available to clean up existing addresses with a click of a button. An easy to use custom view is provided to quickly review and correct invalid values. iTools supports the standard address fields for Accounts, Contacts, Leads, Contracts and Users. An international standards-based library of content is used to deliver accurate results. State/Country names are provided in multiple languages and formats and can be customized to fit your needs. iTools will standardize state/country values to a single, preferred name which you can set for your organization. If the country value is blank, iTools will try to fill it in for you. With a valid country value, iTools attaches an ISO country code to each address to use to simplify report criteria, formulas, views, validation rules, workflow rules and more.

Top keywords

country7×4.00%
itools6×3.43%
state4×2.29%
validation4×2.29%
addresses3×1.71%
state country3×1.71%
values3×1.71%
accurate2×1.14%
address2×

DemandTools. Ensure your data remains your most valuable asset. vs iTools State/Country Validation

DemandTools. Ensure your data remains your most valuable asset.

1. Listing metadata

iTools State/Country Validation

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. Activity in the last 90 days

DemandTools. Ensure your data remains your most valuable asset. · 6 changes

iTools State/Country Validation · 0 changes

7. App details

Frequently asked

Is DemandTools. Ensure your data remains your most valuable asset. or iTools State/Country Validation cheaper?

Which has better reviews, DemandTools. Ensure your data remains your most valuable asset. or iTools State/Country Validation?

Should I choose DemandTools. Ensure your data remains your most valuable asset. or iTools State/Country Validation?

Which is faster to set up, DemandTools. Ensure your data remains your most valuable asset. or iTools State/Country Validation?

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Which works better for small vs large Salesforce AppExchange admins?

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