Which has better reviews, Predictive Marketing for Salesforce | Mass Emails | Marketing Automation or ActiveCampaign: Customer Experience Marketing Automation for Salesforce?

Predictive Marketing for Salesforce | Mass Emails | Marketing Automation has the higher average rating (4.9★ from 35 reviews) compared to ActiveCampaign: Customer Experience Marketing Automation for Salesforce (4.2★ from 156 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose Predictive Marketing for Salesforce | Mass Emails | Marketing Automation or ActiveCampaign: Customer Experience Marketing Automation for Salesforce?

Predictive Marketing for Salesforce | Mass Emails | Marketing Automation holds the higher average rating (4.9★ vs 4.2★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, Predictive Marketing for Salesforce | Mass Emails | Marketing Automation or ActiveCampaign: Customer Experience Marketing Automation for Salesforce?

Both apps are one-click installs from the Salesforce AppExchange. ActiveCampaign: Customer Experience Marketing Automation for Salesforce has the deeper published review base (156 vs 35), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Salesforce AppExchange admins?

Predictive Marketing for Salesforce | Mass Emails | Marketing Automation typically suits early-stage and growth-mode teams based on its published review base (35 reviews). ActiveCampaign: Customer Experience Marketing Automation for Salesforce typically suits early-stage and growth-mode teams based on its published review base (156 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between Predictive Marketing for Salesforce | Mass Emails | Marketing Automation and ActiveCampaign: Customer Experience Marketing Automation for Salesforce?

Migration support varies by app and category. Predictive Marketing for Salesforce | Mass Emails | Marketing Automation and ActiveCampaign: Customer Experience Marketing Automation for Salesforce both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Predictive Marketing for Salesforce | Mass Emails | Marketing Automation" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.

AppRanks

Predictive Marketing vs ActiveCampaign — Salesforce

Predictive Marketing for Salesforce | Mass vs ActiveCampaign

Side-by-side comparison · 24 data points

Predictive Marketing for Salesforce | Mass

4.9·35reviews

Predictive empowers you to run smarter email marketing directly from Salesforce. Harness your data for precise audience segmentation and deliver messages that truly resonate. Plus, with powerful automation, customizable forms, engaging landing pages.

salesforcepaid

Change

1. Listing metadata

Field-level data

	Predictive Marketing for Salesforce \| Mass	ActiveCampaign
Tagline	“Predictive empowers you to run smarter email marketing directly from Salesforce. Harness your data for precise audience segmentation and deliver messages that truly resonate. Plus, with powerful automation, customizable forms, engaging landing pages.”250 chars	“ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.”251 chars
Description	968 / 2000 chars48% used	1106 / 2000 chars55% used
Screenshots	—	—
Languages	en	enfrdeitpt+1 more
Platforms	Salesforce	Salesforce
Developer	Predictive Response, Inc	ActiveCampaign

At a glance

8 metrics · auto-computed

Feature comparison between Predictive Marketing for Salesforce | Mass Emails | Marketing Automation and ActiveCampaign: Customer Experience Marketing Automation for Salesforce
Metric	Predictive Marketing for Salesforce \| Mass Emails \| Marketing Automation	ActiveCampaign: Customer Experience Marketing Automation for Salesforce
Rating	★ 4.9 ★	4.2 ★
Total reviews	35	★ 156
Free plan	—	—
Pricing	paid	paid
Pricing tiers	1 tier	1 tier
Listed features	3	★ 6
Languages	1 supported	6 supported
Listed since	Jul 2007	Jul 2019

AppRanks verdict

Generated from live data on this page

The call

Based on the data on this page, Predictive Marketing for Salesforce | Mass Emails | Marketing Automation is the stronger choice for most Salesforce AppExchange admins — 4.9★ vs ActiveCampaign: Customer Experience Marketing Automation for Salesforce's 4.2★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

Pricing

Pricing entry tiers: Predictive Marketing for Salesforce | Mass Emails | Marketing Automation at paid, ActiveCampaign: Customer Experience Marketing Automation for Salesforce at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

Review base

ActiveCampaign: Customer Experience Marketing Automation for Salesforce has the larger user base (156 reviews vs 35), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Predictive Marketing for Salesforce | Mass Emails | Marketing Automation's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Who should pick what

Recommended by size: small/early-stage admins who need fast install and low risk should default to Predictive Marketing for Salesforce | Mass Emails | Marketing Automation; mid-market and enterprise admins with specific feature requirements should evaluate both — ActiveCampaign: Customer Experience Marketing Automation for Salesforce's 156-review base may include the workflow context that matches your specific use case better than Predictive Marketing for Salesforce | Mass Emails | Marketing Automation's broader-but-shallower coverage.

How this is generated

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: Predictive Marketing for Salesforce | Mass Emails | Marketing Automation audit • ActiveCampaign: Customer Experience Marketing Automation for Salesforce audit

Listed	July 10, 2007	July 30, 2019

Last updated	—	—

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	Predictive Marketing for Salesforce \| Mass	ActiveCampaign
audiences	#5	#2
audience	#2	#8
powerful forms	#37	#60
forms	#102	#48
lead capture	#80	#79

7. App details

Long-form description · keyword frequency

Predictive Marketing for Salesforce | Mass

Using mass emails and marketing automation, you can attract the right prospects and automatically nurture them through the engagement pipeline. Predictive helps you understand exactly where your opportunities are. By using advanced individual tracking that captures all relevant prospect activities, Predictive identifies prospects when they are ready to engage. Information, including email opens, click-throughs and activity on your website, is displayed directly within Salesforce lead and contact records. Your team can connect faster with Predictive’s engagement tools, which helps you engage 1:1 and in real time. A drag-and-drop responsive designer produces professional email templates. Spam and email display analysis improves deliverability and engagement across desktop and mobile devices. New clients are assigned an implementation specialist, and then have access to a client success manager for on-going strategy sessions. (Varies by account plans.)

Top keywords

email3×2.24%
engagement3×2.24%
predictive3×2.24%
engage2×1.49%
prospects2×1.49%

ActiveCampaign

What you can do with Salesforce and ActiveCampaign: — *NEW* Add contacts to Salesforce Campaign and set their member status — Send leads into email marketing automation flows from Salesforce — Automate marketing email follow-ups to your Salesforce leads, contacts, and accounts — Sync leads, contacts, accounts, & opportunities between both platforms — Automatically send marketing emails, texts, Slack alerts, and more from updated/created Salesforce Opportunities — Create Salesforce leads, contacts, and accounts from ActiveCampaign marketing automations — Collect lead information with custom forms and fields — Trigger follow-up marketing campaign emails directly in Salesforce — Update and sync standard & custom fields in either ActiveCampaign or Salesforce — Automatically add Salesforce leads and contacts to Facebook Custom Audiences — Trigger Salesforce Opportunity Stage segmented marketing automations in ActiveCampaign — Qualify leads with custom, automated lead scoring — Works with Salesforce Essentials, Professional, Enterprise and Unlimited editions — Optimized for Salesforce Lightning

Top keywords

salesforce12×8.76%
leads6×4.38%
marketing6×4.38%
contacts5×3.65%
activecampaign4×2.92%
custom4×2.92%
accounts3×2.19%
leads contacts3×2.19%
salesforce leads3×2.19%
add2×1.46%
automatically2×1.46%
automations2×1.46%

Predictive Marketing for Salesforce | Mass vs ActiveCampaign

Predictive Marketing for Salesforce | Mass

1. Listing metadata

ActiveCampaign

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. Activity in the last 90 days

Predictive Marketing for Salesforce | Mass · 0 changes

ActiveCampaign · 1 changes

7. App details

Frequently asked

Is Predictive Marketing for Salesforce | Mass Emails | Marketing Automation or ActiveCampaign: Customer Experience Marketing Automation for Salesforce cheaper?

Which has better reviews, Predictive Marketing for Salesforce | Mass Emails | Marketing Automation or ActiveCampaign: Customer Experience Marketing Automation for Salesforce?

Should I choose Predictive Marketing for Salesforce | Mass Emails | Marketing Automation or ActiveCampaign: Customer Experience Marketing Automation for Salesforce?

Which is faster to set up, Predictive Marketing for Salesforce | Mass Emails | Marketing Automation or ActiveCampaign: Customer Experience Marketing Automation for Salesforce?

See full keyword rankings, install trends, and weekly alerts

More popular comparisons

Which works better for small vs large Salesforce AppExchange admins?

Can I migrate data between Predictive Marketing for Salesforce | Mass Emails | Marketing Automation and ActiveCampaign: Customer Experience Marketing Automation for Salesforce?