Geopointe for Salesforce vs LASER Credit Access

Salesforce mapping made actionable. Geopointe turns Salesforce data into clear geographic insight—so teams can plan smarter, execute faster, and continuously optimize field activity. SALES TEAMS ✔ Plan efficient routes and reduce windshield time ✔ Capture meeting details and activity directly in Salesforce ✔ Stay productive when plans change OPERATIONS & REVENUE OPERATIONS ✔ Manage territories and assignments at scale ✔ Analyze geographic performance trends ✔ Automate updates without manual work MARKETING & LEADERSHIP ✔ Build geo-targeted campaigns ✔ Identify optimal event locations GEOGRAPHIC INTELLIGENCE & MAPPING ✔ Map standard and custom Salesforce objects ✔ Search by proximity, radius, or custom shape ✔ Visualize trends with advanced filters and layers ✔ Use multi-point driving directions ✔ Apply custom markers and geographic boundaries ✔ Enrich analysis with U.S. Census demographics ✔ Support KML, KMZ, and GeoRSS overlays EXECUTIVE VISIBILITY ✔ Analyze performance and coverage by region ✔ Identify geographic gaps and growth opportunities Geopointe is fully Lightning-enabled and built natively on Salesforce.

LASER Credit Access® is the credit layer for lending on Salesforce. It is not a loan origination system. It runs inside the setup you already have: Financial Services Cloud, an origination app from the AppExchange, or a custom build. ACCESS Unified bureau and financial data from every major source, inside Salesforce. - Order reports from Experian, Equifax, TransUnion and other providers, with a Get Credit Report button on any record or an automatic Salesforce Flow. - Get structured data, not just a PDF: tradelines, payments, addresses and public records. DECIDE Consistent, auditable credit decisions. Identical loans, scored identically. - Check each report against your credit policy and record an Accepted or Declined decision, keeping each rule's result as the reason. COMPLY Built-in KYC, AML, OFAC, and adverse-action safeguards on every applicant. - Screen against OFAC when the report is requested, and stop the pull on a single match. - Run identity checks, OFAC screening and address validation before the decision, to help prevent fraud. - Control who can pull, who can only read, and which bureau credentials each user may use.