Which has better reviews, PFL | Automated Direct Mail for Sales Cloud, Health Cloud, and Financial Cloud or GridMate: Inline Editing, Smart Related List & List View Grids, Multi Calendar?

PFL | Automated Direct Mail for Sales Cloud, Health Cloud, and Financial Cloud (5.0★, 43 reviews) and GridMate: Inline Editing, Smart Related List & List View Grids, Multi Calendar (5.0★, 133 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.

Should I choose PFL | Automated Direct Mail for Sales Cloud, Health Cloud, and Financial Cloud or GridMate: Inline Editing, Smart Related List & List View Grids, Multi Calendar?

AppRanks cannot separate these two on rating — both sit at 5.0★. GridMate: Inline Editing, Smart Related List & List View Grids, Multi Calendar does carry the larger published review base (133 vs 43). Read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, PFL | Automated Direct Mail for Sales Cloud, Health Cloud, and Financial Cloud or GridMate: Inline Editing, Smart Related List & List View Grids, Multi Calendar?

Both apps are one-click installs from the Salesforce AppExchange. GridMate: Inline Editing, Smart Related List & List View Grids, Multi Calendar has the deeper published review base (133 vs 43), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Salesforce AppExchange admins?

PFL | Automated Direct Mail for Sales Cloud, Health Cloud, and Financial Cloud typically suits early-stage and growth-mode teams based on its published review base (43 reviews). GridMate: Inline Editing, Smart Related List & List View Grids, Multi Calendar typically suits early-stage and growth-mode teams based on its published review base (133 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

AppRanks

PFL | Automated vs GridMate: Inline — Salesforce

PFL | Automated Direct Mail for Sales Cloud, Health Cloud, and Financial Cloud vs GridMate

Side-by-side comparison · 24 data points

PFL | Automated Direct Mail for Sales Cloud, Health Cloud, and Financial Cloud

5.0·43reviews

Trigger personalized direct mail from Salesforce CRM using contact data, deal stage, or custom triggers to increase engagement and drive measurable revenue.

salesforcepaid

Change

1. Listing metadata

Field-level data

	PFL \| Automated Direct Mail for Sales Cloud, Health Cloud, and Financial Cloud	GridMate
Tagline	“Trigger personalized direct mail from Salesforce CRM using contact data, deal stage, or custom triggers to increase engagement and drive measurable revenue.”156 chars	“GridMate is an all-in-one productivity suite of 32 powerful Lightning components (grids, calendars, maps, kanban) designed to boost adoption, utilization, and productivity in Salesforce by enhancing the user experience and overcoming native limitations.”253 chars
Description	977 / 2000 chars49% used	1199 / 2000 chars60% used
Screenshots	—	—
Languages	en	enfrdejazh_CN+1 more
Platforms	Salesforce	Salesforce
Developer	PFL	GridPal LLC

At a glance

8 metrics · auto-computed

Feature comparison between PFL | Automated Direct Mail for Sales Cloud, Health Cloud, and Financial Cloud and GridMate: Inline Editing, Smart Related List & List View Grids, Multi Calendar
Metric	PFL \| Automated Direct Mail for Sales Cloud, Health Cloud, and Financial Cloud	GridMate: Inline Editing, Smart Related List & List View Grids, Multi Calendar
Rating	5.0 ★	5.0 ★
Total reviews	43	★ 133
Free plan	—	—
Pricing	paid	paid
Pricing tiers	1 tier	1 tier
Listed features	5	★ 9
Languages	1 supported	6 supported
Listed since	Feb 2015	Sep 2019

AppRanks verdict

Generated from live data on this page

The call

PFL | Automated Direct Mail for Sales Cloud, Health Cloud, and Financial Cloud and GridMate: Inline Editing, Smart Related List & List View Grids, Multi Calendar are evenly matched on rating (5.0★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.

Pricing

Pricing entry tiers: PFL | Automated Direct Mail for Sales Cloud, Health Cloud, and Financial Cloud at paid, GridMate: Inline Editing, Smart Related List & List View Grids, Multi Calendar at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

Review base

GridMate: Inline Editing, Smart Related List & List View Grids, Multi Calendar has the larger user base (133 reviews vs 43), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. PFL | Automated Direct Mail for Sales Cloud, Health Cloud, and Financial Cloud's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Who should pick what

Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most admins the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.

How this is generated

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: PFL | Automated Direct Mail for Sales Cloud, Health Cloud, and Financial Cloud audit • GridMate: Inline Editing, Smart Related List & List View Grids, Multi Calendar audit

Listed	February 27, 2015	September 13, 2019

Last updated	—	—

3. Features

As listed by each developer

PFL | Automated Direct Mail for Sales Cloud, Health Cloud, and Financial Cloud

✔ STAND OUT AND MAKE CONNECTIONS Personalize and trigger direct mail to one individual or thousands based on profile and behavioral data. It takes being timely, relevant, AND memorable to win. PFL makes all this possible.
✔️ CRM-NATIVE AUTOMATION Trigger direct mail from lead status, opportunity stage, or workflow rules in Salesforce CRM—no middleware required.
✔ GROW REVENUE Increase direct mail ROI, drive revenue, and track performance. "PFL helps us capitalize on timing, personalization, and delivery, which helps us blow past our goals." — Henry Link, Sr Marketing Program Manager for Paycor
✔️ ENTERPRISE-GRADE SCALE & COMPLIANCE Send hundreds to hundreds of thousands of personalized pieces globally, while meeting strict compliance standards.
✔️ MEASURABLE RESULTS Track mail delivery and tie direct mail campaigns to pipeline influence and revenue—all within Salesforce.

GridMate

GRIDS Unlock flexible grids that leverage your existing metadata including Related Lists, List Views, quick actions, and flows. Enjoy inline editing, mass actions, Excel-like functionality, filters, grouping, sorting, conditional coloring, and more.
MAP LIST Visualize and act on records with Google Maps in Salesforce. Plot standard/custom objects, filter by radius, apply conditional coloring, and run mass actions, all in one view. It's a powerful, affordable alternative to Salesforce Maps.
MULTI CALENDAR Streamline field service scheduling and beyond with a drag-and-drop calendar. Gain a horizontal, resource-based calendar view in Salesforce with filters, conditional coloring, and mass actions to plan, assign, and manage with clarity.
SINGLE CALENDAR Simplify appointment scheduling in Salesforce with a unified drag-and-drop calendar. This Salesforce calendar scheduling solution delivers real-time visibility with filters, color-coded events, and custom layouts for team alignment.
KANBAN BOARD Visualize pipelines, projects or cases with a customizable kanban board Salesforce teams love. Drag, drop, edit and run mass actions in real time. A smarter kanban Salesforce experience with stages, conditional coloring, and custom actions.

Keyword	PFL \| Automated Direct Mail for Sales Cloud, Health Cloud, and Financial Cloud	GridMate
contact	#108	#11
lead	#100	#48

7. App details

Long-form description · keyword frequency

PFL | Automated Direct Mail for Sales Cloud, Health Cloud, and Financial Cloud

PFL brings direct mail into the Salesforce CRM ecosystem—seamlessly. Trigger and personalize 1:1 physical mailers directly from Sales, Health, and Financial Clouds using CRM data like lead stage, opportunity status, or account behavior. PFL helps sales and marketing teams deliver perfectly timed, high-impact direct mail that drives response and moves deals forward. 🔹 What You Can Do with PFL for Salesforce CRM: • Automate mail sends triggered by Salesforce objects, fields, or workflows • Deliver personalized mail pieces at scale, from postcards to dimensional kits • Track mail delivery status and recipient engagement in Salesforce • Align physical marketing touchpoints with digital journeys and outreach • Maintain compliance with HIPAA, SOC2, and industry standards 🎯 Ideal Use Cases: • Sales acceleration with timely direct mail follow-ups • Patient engagement campaigns from Health Cloud • ABM campaigns in Financial Services • Win-back and lifecycle marketing

Top keywords

mail6×4.44%
salesforce4×2.96%
crm3×2.22%
direct3×2.22%
direct mail3×2.22%
marketing3×2.22%
pfl3×2.22%
sales3×2.22%
campaigns2×1.48%
deliver2×1.48%
engagement2×1.48%
financial2×1.48%

GridMate

GridMate redefines the Salesforce user experience. It provides a suite of components to simplify complex data management: - Inline create, edit & delete - Inline grids with inline record details - Multi copy-paste from CSV & Excel - Mass actions: -- Create, edit, delete -- Quick actions -- Emailing -- Approval -- Calling flow -- Sharing -- Assignment -- Lead conversion - Conditional coloring - Filtering & sorting - Columns freezing - User-defined filters - Aggregation handling - Export data grid to CSV & Excel - Related list as Accordion, Cards, Tabs - Multi Calendar - Grids for flows - Smart Grids - FieldSet Grids - Dynamic FieldSet Grids - Parent Related List Grid - Related List Grid - List View Grid - User Grids - Pivot Grids - Kanban Board - Gantt Chart - File Explorer Supports standard & custom objects on all Salesforce Clouds & Platforms. 👋🏻 Trialforce available for a test drive or contact us for a free demo. 👋🏻 Please install GridMate Extension unmanaged package to support quick actions👇🏼 Production: https://login.salesforce.com/packaging/installPackage.apexp?p0=04t3i000002nGle Sandbox: https://test.salesforce.com/packaging/installPackage.apexp?p0=04t3i000002nGle

Top keywords

--8×4.32%
grids7×3.78%
grid4×2.16%
list4×2.16%
salesforce4×2.16%
actions3×1.62%
inline3×1.62%
related3×1.62%

PFL | Automated Direct Mail for Sales Cloud, Health Cloud, and Financial Cloud vs GridMate

PFL | Automated Direct Mail for Sales Cloud, Health Cloud, and Financial Cloud

1. Listing metadata

GridMate

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. Activity in the last 90 days

PFL | Automated Direct Mail for Sales Cloud, Health Cloud, and Financial Cloud · 0 changes

GridMate · 3 changes

7. App details

Frequently asked

Is PFL | Automated Direct Mail for Sales Cloud, Health Cloud, and Financial Cloud or GridMate: Inline Editing, Smart Related List & List View Grids, Multi Calendar cheaper?

Which has better reviews, PFL | Automated Direct Mail for Sales Cloud, Health Cloud, and Financial Cloud or GridMate: Inline Editing, Smart Related List & List View Grids, Multi Calendar?

Should I choose PFL | Automated Direct Mail for Sales Cloud, Health Cloud, and Financial Cloud or GridMate: Inline Editing, Smart Related List & List View Grids, Multi Calendar?

See full keyword rankings, install trends, and weekly alerts

More popular comparisons

Which is faster to set up, PFL | Automated Direct Mail for Sales Cloud, Health Cloud, and Financial Cloud or GridMate: Inline Editing, Smart Related List & List View Grids, Multi Calendar?

Which works better for small vs large Salesforce AppExchange admins?

Can I migrate data between PFL | Automated Direct Mail for Sales Cloud, Health Cloud, and Financial Cloud and GridMate: Inline Editing, Smart Related List & List View Grids, Multi Calendar?