Is Forter - Fraud Prevention & Identity Intelligence or Annex Cloud Loyalty for Marketing Cloud cheaper?

Forter - Fraud Prevention & Identity Intelligence is the cheaper option — it offers a free plan (free). Annex Cloud Loyalty for Marketing Cloud starts at paid. Both publish their pricing on the Salesforce AppExchange; AppRanks mirrors what's listed on each refresh cycle.

Should I choose Forter - Fraud Prevention & Identity Intelligence or Annex Cloud Loyalty for Marketing Cloud?

AppRanks cannot separate these two on rating, because neither publishes one. Forter - Fraud Prevention & Identity Intelligence does carry the larger published review base (1 vs 0). Read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, Forter - Fraud Prevention & Identity Intelligence or Annex Cloud Loyalty for Marketing Cloud?

Both apps are one-click installs from the Salesforce AppExchange. Forter - Fraud Prevention & Identity Intelligence has the deeper published review base (1 vs 0), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Salesforce AppExchange admins?

Forter - Fraud Prevention & Identity Intelligence typically suits early-stage and growth-mode teams based on its published review base (1 reviews). Annex Cloud Loyalty for Marketing Cloud typically suits early-stage and growth-mode teams based on its published review base (0 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between Forter - Fraud Prevention & Identity Intelligence and Annex Cloud Loyalty for Marketing Cloud?

Migration support varies by app and category. Forter - Fraud Prevention & Identity Intelligence and Annex Cloud Loyalty for Marketing Cloud both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Annex Cloud Loyalty for Marketing Cloud" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.

AppRanks

Forter - Fraud vs Annex Cloud Loyalty — Salesforce

Forter - Fraud Prevention & Identity Intelligence vs Annex Cloud Loyalty for Marketing Cloud

Side-by-side comparison · 24 data points

Forter - Fraud Prevention & Identity Intelligence

5.0·1reviews

Forter’s Identity Intelligence stops fraud and policy abuse with unmatched precision, empowering Salesforce retailers to drive trust, loyalty and maximize customer lifetime value.

salesforcefree

Change

1. Listing metadata

Field-level data

	Forter - Fraud Prevention & Identity Intelligence	Annex Cloud Loyalty for Marketing Cloud
Tagline	“Forter’s Identity Intelligence stops fraud and policy abuse with unmatched precision, empowering Salesforce retailers to drive trust, loyalty and maximize customer lifetime value. ”180 chars	“Annex Cloud’s Loyalty Experience Platform™ combines best-in-class loyalty management with powerful engagement and communication modules, enabling enterprises to connect, engage and grow customer relationships at scale.”218 chars
Description	813 / 2000 chars41% used	1102 / 2000 chars55% used
Screenshots	—	—
Languages	en	nlenfifrde+11 more
Platforms	Salesforce	Salesforce
Developer	Forter	Annex Cloud

At a glance

8 metrics · auto-computed

Feature comparison between Forter - Fraud Prevention & Identity Intelligence and Annex Cloud Loyalty for Marketing Cloud
Metric	Forter - Fraud Prevention & Identity Intelligence	Annex Cloud Loyalty for Marketing Cloud
Rating	5.0 ★	—
Total reviews	1	0
Free plan	★ Yes	—
Pricing	free	paid
Pricing tiers	—	1 tier
Listed features	★ 5	3
Languages	1 supported	16 supported
Listed since	Jan 2023	May 2021

Listed	January 11, 2023	May 5, 2021

Last updated	—	—

Keyword	Forter - Fraud Prevention & Identity Intelligence	Annex Cloud Loyalty for Marketing Cloud
loyalty	#4	#8

7. App details

Long-form description · keyword frequency

Forter - Fraud Prevention & Identity Intelligence

Forter and Salesforce know that Trust is the foundation for success in any relationship. As strategic partners, Forter and Salesforce streamline access to Forter’s identity intelligence, fraud management and abuse prevention solutions through the Salesforce Commerce Cloud LINK Cartridge. We focus on experiences that protect your brand, revenue and customer’s experience at every step of the digital commerce journey. When companies trust the identity they are interacting with, they’re able to confidently offer every good customer a great experience, including faster, easier checkout, simpler returns and refunds, and more valuable promotions. These experiences come with improved conversion rates and without the risk of fraud or abuse, leading to loyalty, retention, and higher customer lifetime value.

Top keywords

customer3×2.54%
forter3×2.54%
salesforce3×2.54%
abuse2×1.69%
commerce2×1.69%
experience2×1.69%
experiences2×1.69%
forter and salesforce2×1.69%
fraud2×1.69%
identity2×1.69%
trust2×1.69%

Annex Cloud Loyalty for Marketing Cloud

Annex Cloud, powered by the highly configurable Loyalty Experience Platform™, is Saas loyalty program management for organizations with sophisticated marketing strategies. Configure easily and seamlessly manage loyalty activities that motivate customer behavior across the entire customer journey – from awareness to purchase to retention, loyalty, and advocacy. - Create or enhance your loyalty program to more effectively engage with customers, execute integrated campaigns within minutes, and motivate customers to engage and spend by: - Collecting unlimited zero- and first-party attributes with consent using highly configurable progressive profiling. - Delivering meaningful experiences by incorporating omnichannel experiences including gamification, action series, milestones, and more. - Encouraging members to share on social media, participate in surveys, quizzes, and contests, and provide ratings & reviews. Together, Annex Cloud and Microsoft help marketers achieve better outcomes: Gain new customers cost-effectively by incentivizing referrals and customers advocating for your brand.

Top keywords

loyalty5×3.52%
customers4×2.82%
annex2×1.41%
annex cloud2×1.41%
cloud2×1.41%
configurable2×1.41%
customer2×1.41%
engage2×1.41%

Forter - Fraud Prevention & Identity Intelligence vs Annex Cloud Loyalty for Marketing Cloud

Forter - Fraud Prevention & Identity Intelligence

1. Listing metadata

Annex Cloud Loyalty for Marketing Cloud

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. Activity in the last 90 days

Forter - Fraud Prevention & Identity Intelligence · 1 changes

Annex Cloud Loyalty for Marketing Cloud · 0 changes

7. App details

Frequently asked

Is Forter - Fraud Prevention & Identity Intelligence or Annex Cloud Loyalty for Marketing Cloud cheaper?

Should I choose Forter - Fraud Prevention & Identity Intelligence or Annex Cloud Loyalty for Marketing Cloud?

Which is faster to set up, Forter - Fraud Prevention & Identity Intelligence or Annex Cloud Loyalty for Marketing Cloud?

Which works better for small vs large Salesforce AppExchange admins?

Can I migrate data between Forter - Fraud Prevention & Identity Intelligence and Annex Cloud Loyalty for Marketing Cloud?

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