Side-by-side comparison · 24 data points
Drive positive outcomes across your client, candidate or patient lifecycle by leveraging AI to start conversations, guide decisions and fulfill promises over sms/mms messaging.
| Pendo on Salesforce | SMS-Magic | Business Messaging | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | — | — |
| Languages | ||
| Platforms | ||
| Developer |
Pendo’s Lightning Web Components (LWC) enable comprehensive, contextual analytics that utilize Salesforce data fields to get the insights you need and deliver personalized, in-app guidance – all without writing a single line of code.
| Metric | Pendo on Salesforce: Maximize ROI with no-code in-app guidance and analytics | SMS-Magic | Business Messaging |
|---|---|---|
| Rating | — | 4.8 ★ |
| Total reviews | 0 | 1.1k |
| Free plan | — | — |
| Pricing | paid | paid |
| Pricing tiers | 1 tier | 1 tier |
| Listed features | 4 | ★ 8 |
| Languages | 2 supported | 16 supported |
| Listed since | Jan 2026 | Mar 2010 |
Based on the data on this page, SMS-Magic | Business Messaging is the stronger choice for most Salesforce AppExchange admins — 4.8★ vs Pendo on Salesforce: Maximize ROI with no-code in-app guidance and analytics's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: Pendo on Salesforce: Maximize ROI with no-code in-app guidance and analytics at paid, SMS-Magic | Business Messaging at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
SMS-Magic | Business Messaging has the larger user base (1,135 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Pendo on Salesforce: Maximize ROI with no-code in-app guidance and analytics's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage admins who need fast install and low risk should default to SMS-Magic | Business Messaging; mid-market and enterprise admins with specific feature requirements should evaluate both — Pendo on Salesforce: Maximize ROI with no-code in-app guidance and analytics's 0-review base may include the workflow context that matches your specific use case better than SMS-Magic | Business Messaging's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Pendo on Salesforce: Maximize ROI with no-code in-app guidance and analytics audit • SMS-Magic | Business Messaging audit
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| Keyword | Pendo on Salesforce | SMS-Magic | Business Messaging |
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| to engage | Not ranked | #1 |
| engage | Not ranked | #1 |
| messaging | Not ranked | #1 |
Both Pendo on Salesforce: Maximize ROI with no-code in-app guidance and analytics and SMS-Magic | Business Messaging offer paid plans only. Pendo on Salesforce: Maximize ROI with no-code in-app guidance and analytics starts at paid; SMS-Magic | Business Messaging starts at paid. Compare the per-tier features in the Pricing section above before committing.
AppRanks cannot separate these two on rating, because neither publishes one. SMS-Magic | Business Messaging does carry the larger published review base (1,135 vs 0). Read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Salesforce AppExchange. SMS-Magic | Business Messaging has the deeper published review base (1,135 vs 0), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Pendo on Salesforce: Maximize ROI with no-code in-app guidance and analytics typically suits early-stage and growth-mode teams based on its published review base (0 reviews). SMS-Magic | Business Messaging typically suits early-stage and growth-mode teams based on its published review base (1,135 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Pendo on Salesforce: Maximize ROI with no-code in-app guidance and analytics and SMS-Magic | Business Messaging both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Pendo on Salesforce: Maximize ROI with no-code in-app guidance and analytics" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
