Side-by-side comparison · 24 data points
Drive positive outcomes across your client, candidate or patient lifecycle by leveraging AI to start conversations, guide decisions and fulfill promises over sms/mms messaging.
| Knowledge Loader | SMS-Magic | Business Messaging | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | — | — |
| Languages | ||
| Platforms | ||
| Developer |
Knowledge Loader helps you effortlessly export and import Salesforce Knowledge Articles - including images and categories. Designed for seamless migration between orgs.
| Metric | Knowledge Loader | SMS-Magic | Business Messaging |
|---|---|---|
| Rating | 3.3 ★ | ★ 4.8 ★ |
| Total reviews | 3 | ★ 1.1k |
| Free plan | ★ Yes | — |
| Pricing | free | paid |
| Pricing tiers | — | 1 tier |
| Listed features | 4 | ★ 8 |
| Languages | 1 supported | 16 supported |
| Listed since | Dec 2025 | Mar 2010 |
Based on the data on this page, SMS-Magic | Business Messaging is the stronger choice for most Salesforce AppExchange admins — 4.8★ vs Knowledge Loader's 3.3★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
On pricing, Knowledge Loader offers a free tier (free) while SMS-Magic | Business Messaging starts at paid. For early-stage teams validating fit, the free-tier path lets you run the app on real workloads before committing budget.
SMS-Magic | Business Messaging has the larger user base (1,135 reviews vs 3), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Knowledge Loader's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage admins who need fast install and low risk should default to SMS-Magic | Business Messaging; mid-market and enterprise admins with specific feature requirements should evaluate both — Knowledge Loader's 3-review base may include the workflow context that matches your specific use case better than SMS-Magic | Business Messaging's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Knowledge Loader audit • SMS-Magic | Business Messaging audit
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| Keyword | Knowledge Loader | SMS-Magic | Business Messaging |
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| to engage | Not ranked | #1 |
| engage | Not ranked | #1 |
| messaging | Not ranked | #1 |
| data loader | #3 | Not ranked |
| import | #8 | Not ranked |
Knowledge Loader is the cheaper option — it offers a free plan (free). SMS-Magic | Business Messaging starts at paid. Both publish their pricing on the Salesforce AppExchange; AppRanks mirrors what's listed on each refresh cycle.
SMS-Magic | Business Messaging has the higher average rating (4.8★ from 1,135 reviews) compared to Knowledge Loader (3.3★ from 3 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
SMS-Magic | Business Messaging holds the higher average rating (4.8★ vs 3.3★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Salesforce AppExchange. SMS-Magic | Business Messaging has the deeper published review base (1,135 vs 3), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Knowledge Loader typically suits early-stage and growth-mode teams based on its published review base (3 reviews). SMS-Magic | Business Messaging typically suits early-stage and growth-mode teams based on its published review base (1,135 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Knowledge Loader and SMS-Magic | Business Messaging both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Knowledge Loader" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
