MCUtility – Native vs LeanData Matching & — Salesforce

MCUtility – Native Salesforce Messaging App (WhatsApp, SMS & vs LeanData Matching & Routing

Side-by-side comparison · 24 data points

MCUtility – Native Salesforce Messaging App (WhatsApp, SMS &

5.0·12reviews

MCUtility simplifies Email, SMS and WhatsApp messaging in Salesforce with Agentforce automation. Send bulk messages, run drip campaigns, enable chatbot conversations, and boost marketing performance through secure, AI-powered multichannel communication.

salesforcepaid

1. Listing metadata

Field-level data

	MCUtility – Native Salesforce Messaging App (WhatsApp, SMS &	LeanData Matching & Routing
Tagline	“MCUtility simplifies Email, SMS and WhatsApp messaging in Salesforce with Agentforce automation. Send bulk messages, run drip campaigns, enable chatbot conversations, and boost marketing performance through secure, AI-powered multichannel communication. ”254 chars	“LeanData is the leading AI GTM Orchestration platform, sitting at the intersection of AI agents, human sellers, and the systems they share—matching and routing leads, contacts, and accounts to the right rep at the right time. ”226 chars
Description	268 / 2000 chars13% used	1136 / 2000 chars57% used
Screenshots	—	—
Languages	en	nlenfifrde+11 more
Platforms	Salesforce	Salesforce
Developer	Cloud Analogy CRM Specialist Limited	LeanData Inc.

At a glance

8 metrics · auto-computed

Feature comparison between MCUtility – Native Salesforce Messaging App (WhatsApp, SMS & Email) and LeanData Matching & Routing
Metric	MCUtility – Native Salesforce Messaging App (WhatsApp, SMS & Email)	LeanData Matching & Routing
Rating	★ 5.0 ★	4.9 ★
Total reviews	12	★ 283
Free plan	—	—
Pricing	paid	paid
Pricing tiers	1 tier	—
Listed features	9	9
Languages	1 supported	16 supported
Listed since	Feb 2025	Oct 2013

3. Features

As listed by each developer

MCUtility – Native Salesforce Messaging App (WhatsApp, SMS &

𝐀𝐥𝐥-𝐢𝐧-𝐎𝐧𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐒𝐞𝐭𝐮𝐩 Effortlessly configure 𝐄𝐦𝐚𝐢𝐥, 𝐒𝐌𝐒, 𝐚𝐧𝐝 𝐖𝐡𝐚𝐭𝐬𝐀𝐩𝐩 accounts in a unified interface—perfect for streamlining your marketing and 𝐦𝐞𝐬𝐬𝐚𝐠𝐢𝐧𝐠 efforts.
𝐒𝐦𝐚𝐫𝐭 𝐌𝐞𝐬𝐬𝐚𝐠𝐢𝐧𝐠 & 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐒𝐜𝐡𝐞𝐝𝐮𝐥𝐢𝐧𝐠 Send personalized or bulk 𝐒𝐌𝐒,𝐖𝐡𝐚𝐭𝐬𝐀𝐩𝐩,& 𝐄𝐦𝐚𝐢𝐥 𝐦𝐞𝐬𝐬𝐚𝐠𝐞𝐬 𝐰𝐢𝐭𝐡 𝐬𝐦𝐚𝐫𝐭 𝐬𝐜𝐡𝐞𝐝𝐮𝐥𝐢𝐧𝐠 daily, weekly, or monthly—for impactful business communication.
𝐕𝐢𝐬𝐮𝐚𝐥 𝐂𝐚𝐥𝐞𝐧𝐝𝐚𝐫 & 𝐈𝐧𝐬𝐭𝐚𝐧𝐭 𝐂𝐡𝐚𝐭 𝐀𝐜𝐜𝐞𝐬𝐬 Manage your marketing campaigns visually with the calendar view and send email, 𝐒𝐌𝐒, or 𝐖𝐡𝐚𝐭𝐬𝐀𝐩𝐩 messages directly from the Utility Bar for quick chat responses.
𝐑𝐞𝐚𝐥-𝐓𝐢𝐦𝐞 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠 & 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 Track 𝐄𝐦𝐚𝐢𝐥, 𝐖𝐡𝐚𝐭𝐬𝐀𝐩𝐩, and 𝐒𝐌𝐒 performance through detailed reports and dashboards—boost your marketing with data-driven communication insights.
𝐂𝐮𝐬𝐭𝐨𝐦 𝐓𝐞𝐦𝐩𝐥𝐚𝐭𝐞𝐬 𝐰𝐢𝐭𝐡 𝐌𝐮𝐥𝐭𝐢𝐦𝐞𝐝𝐢𝐚 & 𝐀𝐭𝐭𝐚𝐜𝐡𝐦𝐞𝐧𝐭𝐬 Create drag-and-drop templates for 𝐄𝐦𝐚𝐢𝐥, 𝐒𝐌𝐒, and 𝐖𝐡𝐚𝐭𝐬𝐀𝐩𝐩, with support for files, images, and videos—enhance every business message.
𝐒𝐞𝐜𝐮𝐫𝐞 𝐌𝐞𝐬𝐬𝐚𝐠𝐞 𝐌𝐚𝐬𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐏𝐫𝐢𝐯𝐚𝐜𝐲 Protect sensitive data by automatically masking phone numbers, keywords, or patterns in 𝐒𝐌𝐒, 𝐖𝐡𝐚𝐭𝐬𝐀𝐩𝐩, and 𝐂𝐡𝐚𝐭 messages—ensuring secure business communication.
𝐀𝐈-𝐏𝐨𝐰𝐞𝐫𝐞𝐝 𝐂𝐡𝐚𝐭𝐛𝐨𝐭 𝐌𝐞𝐬𝐬𝐚𝐠𝐢𝐧𝐠 Automate 𝐖𝐡𝐚𝐭𝐬𝐀𝐩𝐩, 𝐒𝐌𝐒, and 𝐄𝐦𝐚𝐢𝐥 interactions using an intelligent chatbot with predefined message templates—perfect for scalable marketing and chat support.
𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐞𝐝 𝐄𝐦𝐚𝐢𝐥 𝐃𝐫𝐢𝐩 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 Engage leads and customers through automated email drip campaigns—nurture relationships and elevate your email marketing game.
𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐝 𝐄𝐦𝐚𝐢𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐓𝐨𝐨𝐥𝐬 Run A/B tests and flow-based sending for higher open rates and engagement—perfect for data-backed email marketing success.

LeanData Matching & Routing

ORCHESTRATE EVERY GO-TO-MARKET PROCESS, WITHOUT CODE Design and automate complex routing and assignment workflows in minutes using LeanData FlowBuilder. Easily handle any GTM motion: inbound, outbound, account-based, and more with no-code automation.
CONNECT DATA AND SIGNALS ACROSS YOUR TECH STACK Unify data from Salesforce and connected systems into one trusted view. Our AI-powered matching engine maps leads, contacts, accounts, and opportunities with 95% accuracy, keeping your CRM data clean.
OPERATE WITH CONFIDENCE AND VISIBILITY Gain full audit trails, routing insights, and SLA tracking to keep your processes running smoothly. Quickly troubleshoot, validate changes, and report on performance, all from within Salesforce.
AI-POWERED INSIGHTS AND JOURNEY VISIBILITY LeanData doesn’t just automate. It gives visibility into how your GTM processes perform. Use Journey Tracker and AI-powered insights to see the full buyer journey, identify bottlenecks, and continuously improve.
ENTERPRISE-GRADE CONTROL AND GOVERNANCE Operate with precision across business units, geographies, and complex orgs. Built-in validation, auditing, and business-unit separation ensure clean data and secure operations at scale.