Which has better reviews, MCUtility – Native Salesforce Messaging App (WhatsApp, SMS & Email) or MassMailer - Native App, Email Marketing, Mass Email, Email Alerts, Attach Files?

MCUtility – Native Salesforce Messaging App (WhatsApp, SMS & Email) (5.0★, 12 reviews) and MassMailer - Native App, Email Marketing, Mass Email, Email Alerts, Attach Files (4.9★, 164 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.

Should I choose MCUtility – Native Salesforce Messaging App (WhatsApp, SMS & Email) or MassMailer - Native App, Email Marketing, Mass Email, Email Alerts, Attach Files?

MCUtility – Native Salesforce Messaging App (WhatsApp, SMS & Email) holds the higher average rating (5.0★ vs 4.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, MCUtility – Native Salesforce Messaging App (WhatsApp, SMS & Email) or MassMailer - Native App, Email Marketing, Mass Email, Email Alerts, Attach Files?

Both apps are one-click installs from the Salesforce AppExchange. MassMailer - Native App, Email Marketing, Mass Email, Email Alerts, Attach Files has the deeper published review base (164 vs 12), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Salesforce AppExchange admins?

MCUtility – Native Salesforce Messaging App (WhatsApp, SMS & Email) typically suits early-stage and growth-mode teams based on its published review base (12 reviews). MassMailer - Native App, Email Marketing, Mass Email, Email Alerts, Attach Files typically suits early-stage and growth-mode teams based on its published review base (164 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

AppRanks

MCUtility – Native vs MassMailer - Native — Salesforce

MCUtility – Native Salesforce Messaging App (WhatsApp, SMS & vs MassMailer - Native App,

Side-by-side comparison · 24 data points

MCUtility – Native Salesforce Messaging App (WhatsApp, SMS &

5.0·12reviews

MCUtility simplifies Email, SMS and WhatsApp messaging in Salesforce with Agentforce automation. Send bulk messages, run drip campaigns, enable chatbot conversations, and boost marketing performance through secure, AI-powered multichannel communication.

salesforcepaid

Change

1. Listing metadata

Field-level data

	MCUtility – Native Salesforce Messaging App (WhatsApp, SMS &	MassMailer - Native App,
Tagline	“MCUtility simplifies Email, SMS and WhatsApp messaging in Salesforce with Agentforce automation. Send bulk messages, run drip campaigns, enable chatbot conversations, and boost marketing performance through secure, AI-powered multichannel communication. ”254 chars	“✔ Mass Email, Bulk Email, Single Email to any Standard or Custom Object ✔ Email Parent or Child objects ✔ Attach Files ✔ Email Alerts ✔ Drip Campaigns ✔ Merge Fields ✔ Build Templates ✔ Verify Emails ✔ Track Emails & Statistics ✔ Dedicated IP”242 chars
Description	268 / 2000 chars13% used	1167 / 2000 chars58% used
Screenshots	—	—
Languages	en	nlenfifrde+11 more
Platforms	Salesforce	Salesforce
Developer	Cloud Analogy CRM Specialist Limited	MassMailer, Inc

At a glance

8 metrics · auto-computed

Feature comparison between MCUtility – Native Salesforce Messaging App (WhatsApp, SMS & Email) and MassMailer - Native App, Email Marketing, Mass Email, Email Alerts, Attach Files
Metric	MCUtility – Native Salesforce Messaging App (WhatsApp, SMS & Email)	MassMailer - Native App, Email Marketing, Mass Email, Email Alerts, Attach Files
Rating	★ 5.0 ★	4.9 ★
Total reviews	12	★ 164
Free plan	—	—
Pricing	paid	paid
Pricing tiers	1 tier	1 tier
Listed features	★ 9	3
Languages	1 supported	16 supported
Listed since	Feb 2025	Dec 2010

AppRanks verdict

Generated from live data on this page

The call

MCUtility – Native Salesforce Messaging App (WhatsApp, SMS & Email) and MassMailer - Native App, Email Marketing, Mass Email, Email Alerts, Attach Files are evenly matched on rating (5.0★ vs 4.9★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.

Pricing

Pricing entry tiers: MCUtility – Native Salesforce Messaging App (WhatsApp, SMS & Email) at paid, MassMailer - Native App, Email Marketing, Mass Email, Email Alerts, Attach Files at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

Review base

MassMailer - Native App, Email Marketing, Mass Email, Email Alerts, Attach Files has the larger user base (164 reviews vs 12), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. MCUtility – Native Salesforce Messaging App (WhatsApp, SMS & Email)'s smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Who should pick what

Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most admins the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.

How this is generated

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: MCUtility – Native Salesforce Messaging App (WhatsApp, SMS & Email) audit • MassMailer - Native App, Email Marketing, Mass Email, Email Alerts, Attach Files audit

Listed	February 10, 2025	December 15, 2010

Last updated	—	—

3. Features

As listed by each developer

MCUtility – Native Salesforce Messaging App (WhatsApp, SMS &

𝐀𝐥𝐥-𝐢𝐧-𝐎𝐧𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐒𝐞𝐭𝐮𝐩 Effortlessly configure 𝐄𝐦𝐚𝐢𝐥, 𝐒𝐌𝐒, 𝐚𝐧𝐝 𝐖𝐡𝐚𝐭𝐬𝐀𝐩𝐩 accounts in a unified interface—perfect for streamlining your marketing and 𝐦𝐞𝐬𝐬𝐚𝐠𝐢𝐧𝐠 efforts.
𝐒𝐦𝐚𝐫𝐭 𝐌𝐞𝐬𝐬𝐚𝐠𝐢𝐧𝐠 & 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐒𝐜𝐡𝐞𝐝𝐮𝐥𝐢𝐧𝐠 Send personalized or bulk 𝐒𝐌𝐒,𝐖𝐡𝐚𝐭𝐬𝐀𝐩𝐩,& 𝐄𝐦𝐚𝐢𝐥 𝐦𝐞𝐬𝐬𝐚𝐠𝐞𝐬 𝐰𝐢𝐭𝐡 𝐬𝐦𝐚𝐫𝐭 𝐬𝐜𝐡𝐞𝐝𝐮𝐥𝐢𝐧𝐠 daily, weekly, or monthly—for impactful business communication.
𝐕𝐢𝐬𝐮𝐚𝐥 𝐂𝐚𝐥𝐞𝐧𝐝𝐚𝐫 & 𝐈𝐧𝐬𝐭𝐚𝐧𝐭 𝐂𝐡𝐚𝐭 𝐀𝐜𝐜𝐞𝐬𝐬 Manage your marketing campaigns visually with the calendar view and send email, 𝐒𝐌𝐒, or 𝐖𝐡𝐚𝐭𝐬𝐀𝐩𝐩 messages directly from the Utility Bar for quick chat responses.
𝐑𝐞𝐚𝐥-𝐓𝐢𝐦𝐞 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠 & 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 Track 𝐄𝐦𝐚𝐢𝐥, 𝐖𝐡𝐚𝐭𝐬𝐀𝐩𝐩, and 𝐒𝐌𝐒 performance through detailed reports and dashboards—boost your marketing with data-driven communication insights.
𝐂𝐮𝐬𝐭𝐨𝐦 𝐓𝐞𝐦𝐩𝐥𝐚𝐭𝐞𝐬 𝐰𝐢𝐭𝐡 𝐌𝐮𝐥𝐭𝐢𝐦𝐞𝐝𝐢𝐚 & 𝐀𝐭𝐭𝐚𝐜𝐡𝐦𝐞𝐧𝐭𝐬 Create drag-and-drop templates for 𝐄𝐦𝐚𝐢𝐥, 𝐒𝐌𝐒, and 𝐖𝐡𝐚𝐭𝐬𝐀𝐩𝐩, with support for files, images, and videos—enhance every business message.
𝐒𝐞𝐜𝐮𝐫𝐞 𝐌𝐞𝐬𝐬𝐚𝐠𝐞 𝐌𝐚𝐬𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐏𝐫𝐢𝐯𝐚𝐜𝐲 Protect sensitive data by automatically masking phone numbers, keywords, or patterns in 𝐒𝐌𝐒, 𝐖𝐡𝐚𝐭𝐬𝐀𝐩𝐩, and 𝐂𝐡𝐚𝐭 messages—ensuring secure business communication.
𝐀𝐈-𝐏𝐨𝐰𝐞𝐫𝐞𝐝 𝐂𝐡𝐚𝐭𝐛𝐨𝐭 𝐌𝐞𝐬𝐬𝐚𝐠𝐢𝐧𝐠 Automate 𝐖𝐡𝐚𝐭𝐬𝐀𝐩𝐩, 𝐒𝐌𝐒, and 𝐄𝐦𝐚𝐢𝐥 interactions using an intelligent chatbot with predefined message templates—perfect for scalable marketing and chat support.
𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐞𝐝 𝐄𝐦𝐚𝐢𝐥 𝐃𝐫𝐢𝐩 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 Engage leads and customers through automated email drip campaigns—nurture relationships and elevate your email marketing game.
𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐝 𝐄𝐦𝐚𝐢𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐓𝐨𝐨𝐥𝐬 Run A/B tests and flow-based sending for higher open rates and engagement—perfect for data-backed email marketing success.

MassMailer - Native App,

A native Salesforce app to send emails to any Standard or Custom Object with file attachments. Get rid of your frustrations by eliminating the email limitations of Salesforce. You can track opens, clicks, bounces, unsubscribes, and other statistics.
After all the effort of setting up an email campaign, and executing the last thing you’d want is for your emails to hit the spam folder. The best way to ensure your emails reach your prospects’ inbox is to use email authentication and the Dedicated IP.
Sending file attachments is easy, just upload from the computer or select from Salesforce. Send Email Alerts and Drip Campaigns through Process Builder and track the emails. Verify Emails to reduce the Bounces. Monitor Email Reputation and Blacklists.

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	MCUtility – Native Salesforce Messaging App (WhatsApp, SMS &	MassMailer - Native App,
drip campaigns	#3	#6
drip	#4	#5
email marketing	#6	#10
chatbot	#9	#89

MCUtility – Native Salesforce Messaging App (WhatsApp, SMS & vs MassMailer - Native App,

MCUtility – Native Salesforce Messaging App (WhatsApp, SMS &

1. Listing metadata

MassMailer - Native App,

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. App details

Frequently asked

Is MCUtility – Native Salesforce Messaging App (WhatsApp, SMS & Email) or MassMailer - Native App, Email Marketing, Mass Email, Email Alerts, Attach Files cheaper?

Which has better reviews, MCUtility – Native Salesforce Messaging App (WhatsApp, SMS & Email) or MassMailer - Native App, Email Marketing, Mass Email, Email Alerts, Attach Files?

Should I choose MCUtility – Native Salesforce Messaging App (WhatsApp, SMS & Email) or MassMailer - Native App, Email Marketing, Mass Email, Email Alerts, Attach Files?

Which is faster to set up, MCUtility – Native Salesforce Messaging App (WhatsApp, SMS & Email) or MassMailer - Native App, Email Marketing, Mass Email, Email Alerts, Attach Files?

See full keyword rankings, install trends, and weekly alerts

More popular comparisons

Which works better for small vs large Salesforce AppExchange admins?

Can I migrate data between MCUtility – Native Salesforce Messaging App (WhatsApp, SMS & Email) and MassMailer - Native App, Email Marketing, Mass Email, Email Alerts, Attach Files?