Side-by-side comparison · 24 data points
Drive positive outcomes across your client, candidate or patient lifecycle by leveraging AI to start conversations, guide decisions and fulfill promises over sms/mms messaging.
| Custellence | SMS-Magic | Business Messaging | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | — | — |
| Languages | ||
| Platforms | ||
| Developer |
Custellence helps you create and maintain your customer journey maps and work in a customer-centric way. The value of your customer experience efforts increases vastly with the right amount of in app smartness and help from a dedicated team of experts.
| Metric | Custellence | SMS-Magic | Business Messaging |
|---|---|---|
| Rating | — | 4.8 ★ |
| Total reviews | 0 | 1.1k |
| Free plan | ★ Yes | — |
| Pricing | freemium | paid |
| Pricing tiers | 1 tier | 1 tier |
| Listed features | 5 | ★ 8 |
| Languages | 1 supported | 16 supported |
| Listed since | Jul 2024 | Mar 2010 |
Based on the data on this page, SMS-Magic | Business Messaging is the stronger choice for most Salesforce AppExchange admins — 4.8★ vs Custellence's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
On pricing, Custellence offers a free tier (freemium) while SMS-Magic | Business Messaging starts at paid. For early-stage teams validating fit, the free-tier path lets you run the app on real workloads before committing budget.
SMS-Magic | Business Messaging has the larger user base (1,135 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Custellence's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage admins who need fast install and low risk should default to SMS-Magic | Business Messaging; mid-market and enterprise admins with specific feature requirements should evaluate both — Custellence's 0-review base may include the workflow context that matches your specific use case better than SMS-Magic | Business Messaging's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Custellence audit • SMS-Magic | Business Messaging audit
| Listed |
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| Last updated | — | — |
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| Keyword | Custellence | SMS-Magic | Business Messaging |
|---|---|---|
| to engage | Not ranked | #1 |
| engage | Not ranked | #1 |
| messaging | Not ranked | #1 |
| maps | #6 | Not ranked |
Custellence is the cheaper option — it offers a free plan (freemium). SMS-Magic | Business Messaging starts at paid. Both publish their pricing on the Salesforce AppExchange; AppRanks mirrors what's listed on each refresh cycle.
AppRanks cannot separate these two on rating, because neither publishes one. SMS-Magic | Business Messaging does carry the larger published review base (1,135 vs 0). Read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Salesforce AppExchange. SMS-Magic | Business Messaging has the deeper published review base (1,135 vs 0), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Custellence typically suits early-stage and growth-mode teams based on its published review base (0 reviews). SMS-Magic | Business Messaging typically suits early-stage and growth-mode teams based on its published review base (1,135 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Custellence and SMS-Magic | Business Messaging both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Custellence" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
