Is Complete Clean | Mass Deduplication for Salesforce or LeanData Matching & Routing cheaper?

Both Complete Clean | Mass Deduplication for Salesforce and LeanData Matching & Routing offer paid plans only. Complete Clean | Mass Deduplication for Salesforce starts at paid; LeanData Matching & Routing starts at paid. Compare the per-tier features in the Pricing section above before committing.

Should I choose Complete Clean | Mass Deduplication for Salesforce or LeanData Matching & Routing?

Complete Clean | Mass Deduplication for Salesforce holds the higher average rating (5.0★ vs 4.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, Complete Clean | Mass Deduplication for Salesforce or LeanData Matching & Routing?

Both apps are one-click installs from the Salesforce AppExchange. LeanData Matching & Routing has the deeper published review base (283 vs 3), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Salesforce AppExchange admins?

Complete Clean | Mass Deduplication for Salesforce typically suits early-stage and growth-mode teams based on its published review base (3 reviews). LeanData Matching & Routing typically suits early-stage and growth-mode teams based on its published review base (283 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

AppRanks

Complete Clean | Mass vs LeanData Matching & — Salesforce

Complete Clean | Mass Deduplication for Salesforce vs LeanData Matching & Routing

Side-by-side comparison · 24 data points

Complete Clean | Mass Deduplication for Salesforce

5.0·3reviews

Complete Clean by Traction Complete automatically detects and removes duplicates in Salesforce so you can make decisions based on clean, connected data.

salesforcepaid

Change

1. Listing metadata

Field-level data

	Complete Clean \| Mass Deduplication for Salesforce	LeanData Matching & Routing
Tagline	“Complete Clean by Traction Complete automatically detects and removes duplicates in Salesforce so you can make decisions based on clean, connected data.”152 chars	“LeanData is the leading AI GTM Orchestration platform, sitting at the intersection of AI agents, human sellers, and the systems they share—matching and routing leads, contacts, and accounts to the right rep at the right time. ”226 chars
Description	1175 / 2000 chars59% used	1136 / 2000 chars57% used
Screenshots	—	—
Languages	en	nlenfifrde+11 more
Platforms	Salesforce	Salesforce
Developer	Traction Complete	LeanData Inc.

At a glance

8 metrics · auto-computed

Feature comparison between Complete Clean | Mass Deduplication for Salesforce and LeanData Matching & Routing
Metric	Complete Clean \| Mass Deduplication for Salesforce	LeanData Matching & Routing
Rating	★ 5.0 ★	4.9 ★
Total reviews	3	★ 283
Free plan	—	—
Pricing	paid	paid
Pricing tiers	1 tier	—
Listed features	3	★ 9
Languages	1 supported	16 supported
Listed since	Nov 2023	Oct 2013

Listed	November 3, 2023	October 21, 2013

Last updated	—	—

3. Features

As listed by each developer

Complete Clean | Mass Deduplication for Salesforce

DEDUPE ANY OBJECT Relying on skewed reports and inflated forecasts? Eliminate duplicate leads, contacts, accounts, and custom objects with a guided, no-code UI.
PRESERVE YOUR MOST IMPORTANT DATA Merge any number of duplicates into a single record with customizable survivorship and field-by-field retention rules.
EXPERIENCE THE SALESFORCE NATIVE ADVANTAGE Keep your data in your org and never get held back by your machine’s memory by taking advantage of Salesforce’s cloud infrastructure.

LeanData Matching & Routing

ORCHESTRATE EVERY GO-TO-MARKET PROCESS, WITHOUT CODE Design and automate complex routing and assignment workflows in minutes using LeanData FlowBuilder. Easily handle any GTM motion: inbound, outbound, account-based, and more with no-code automation.
CONNECT DATA AND SIGNALS ACROSS YOUR TECH STACK Unify data from Salesforce and connected systems into one trusted view. Our AI-powered matching engine maps leads, contacts, accounts, and opportunities with 95% accuracy, keeping your CRM data clean.
OPERATE WITH CONFIDENCE AND VISIBILITY Gain full audit trails, routing insights, and SLA tracking to keep your processes running smoothly. Quickly troubleshoot, validate changes, and report on performance, all from within Salesforce.
AI-POWERED INSIGHTS AND JOURNEY VISIBILITY LeanData doesn’t just automate. It gives visibility into how your GTM processes perform. Use Journey Tracker and AI-powered insights to see the full buyer journey, identify bottlenecks, and continuously improve.
ENTERPRISE-GRADE CONTROL AND GOVERNANCE Operate with precision across business units, geographies, and complex orgs. Built-in validation, auditing, and business-unit separation ensure clean data and secure operations at scale.
BUILT FOR SCALE AND CHANGE LeanData’s extensible architecture lets you evolve your GTM processes without disruption. Easily adjust for new territories, team structures, or product lines, no developer support required.
INTEGRATES WITH THE TOOLS YOU ALREADY USE LeanData connects your CRM to marketing automation, sales engagement, enrichment, and scheduling tools, creating one connected GTM system.
DETERMINISTIC ACTION FOR EVERY AI SIGNAL AI is probabilistic by design. LeanData makes sure every AI-generated signal, from SDR agents to intent platforms, is routed, actioned, and fully auditable, every time.
ONE PLATFORM POWERING THE FULL CUSTOMER LIFECYCLE Route inbound leads, automate onboarding handoffs, flag churn risk, and surface upsell signals. LeanData connects every signal to the right action, from acquisition to expansion.

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	Complete Clean \| Mass Deduplication for Salesforce	LeanData Matching & Routing
clean up decisions	#1	Not ranked
keep your	Not ranked	#1
go-to-market	Not ranked	#1
connects	Not ranked	#1
data clean	#4	Not ranked

7. App details

Long-form description · keyword frequency

Complete Clean | Mass Deduplication for Salesforce

Join other companies like Zoom, Cisco, and Asana who are driving revenue with clean, connected data. FEATURES THAT MAKE IT POSSIBLE NO CODE - Dedupe any object including custom objects - Start cleansing in minutes with a guided, no-code UI - Give stakeholders peace of mind with post-merge reports to understand the results CUSTOMIZABLE - Customize survivorship and field retention with unlimited tiebreakers - Merge any number of duplicates into a single record - Preview how merge criteria will impact records before committing 100% Salesforce Native - Ensure your data stays secure and never leaves your instance - Leverage SFDC's scalable architecture to dedupe without being restricted by your local machine - Allow multiple teams to dedupe with multi-user login ACCOLADES: 2023 Summer G2 Awards - Momentum Leader, Best Support, Users Most Likely To Recommend, Highest User Adoption, Easiest to Do Business With, High Performer KEYWORDS: data cleansing, dedupe, deduplication, mass data clean-up, custom object dedupe Discover how Traction Complete can help your revenue team overcome data complexity in Salesforce at https://tractioncomplete.com/book-a-demo/

Top keywords

data5×2.86%
dedupe5×2.86%
cleansing2×1.14%
custom2×1.14%
merge2×1.14%
object2×1.14%
revenue2×1.14%
salesforce2×1.14%

LeanData Matching & Routing

LeanData’s Intelligent Go-to-Market Orchestration platform helps companies make smarter decisions and drive better GTM outcomes by making sure their data, tools, agents, and people work together seamlessly. As the connective tissue of the GTM tech stack, LeanData allows companies to: Speed-to-Lead: ✔ Route right leads to the right reps instantly ✔ Build complex routing rules without code ✔ Route based on campaigns, territory, or accounts Lead Matching: ✔ Automatically match leads to correct accounts ✔ Update leads with account context ✔ Prevent duplicates with fuzzy matching technology Lead Management: ✔ Track routing with audit logs and visual insights ✔ Automate SLA tracking and reporting ✔ Customize alerts for sales productivity AI-Powered Orchestration: ✓ Explain any routing decision in plain language with AI assistant ✓ Extract intent and sentiment from free-text fields with AI Inference Node ✓ Route every AI SDR-qualified meeting to the right rep Integration: ✔ Works with Outreach, Salesloft, Slack, Salesforce and many other tools ✔ 100% Salesforce native Learn more: https://www.leandata.com/demo-request/

Top keywords

ai3×1.94%
leads3×1.94%
leandata3×1.94%
route3×1.94%
routing3×1.94%
accounts2×1.29%
companies2×1.29%
gtm2×1.29%
lead

Complete Clean | Mass Deduplication for Salesforce vs LeanData Matching & Routing

Complete Clean | Mass Deduplication for Salesforce

1. Listing metadata

LeanData Matching & Routing

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. Activity in the last 90 days

Complete Clean | Mass Deduplication for Salesforce · 0 changes

LeanData Matching & Routing · 4 changes

7. App details

Frequently asked

Is Complete Clean | Mass Deduplication for Salesforce or LeanData Matching & Routing cheaper?

Which has better reviews, Complete Clean | Mass Deduplication for Salesforce or LeanData Matching & Routing?

Should I choose Complete Clean | Mass Deduplication for Salesforce or LeanData Matching & Routing?

Which is faster to set up, Complete Clean | Mass Deduplication for Salesforce or LeanData Matching & Routing?

Which works better for small vs large Salesforce AppExchange admins?

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