Side-by-side comparison · 24 data points
iDataMasker is likely designed to perform data masking within Salesforce. Data masking involves the protection of sensitive information by replacing, encrypting, or scrambling original data with fictional or anonymized data.
| iDataMasker | LeanData Matching & Routing | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | — | — |
| Languages | ||
| Platforms | ||
| Developer |
LeanData is the leading AI GTM Orchestration platform, sitting at the intersection of AI agents, human sellers, and the systems they share—matching and routing leads, contacts, and accounts to the right rep at the right time.
| Metric | iDataMasker | LeanData Matching & Routing |
|---|---|---|
| Rating | — | 4.9 ★ |
| Total reviews | 0 | 283 |
| Free plan | ★ Yes | — |
| Pricing | free | paid |
| Listed features | 5 | ★ 9 |
| Languages | 1 supported | 16 supported |
| Listed since | Mar 2024 | Oct 2013 |
Based on the data on this page, LeanData Matching & Routing is the stronger choice for most Salesforce AppExchange admins — 4.9★ vs iDataMasker's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
On pricing, iDataMasker offers a free tier (free) while LeanData Matching & Routing starts at paid. For early-stage teams validating fit, the free-tier path lets you run the app on real workloads before committing budget.
LeanData Matching & Routing has the larger user base (283 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. iDataMasker's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage admins who need fast install and low risk should default to LeanData Matching & Routing; mid-market and enterprise admins with specific feature requirements should evaluate both — iDataMasker's 0-review base may include the workflow context that matches your specific use case better than LeanData Matching & Routing's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: iDataMasker audit • LeanData Matching & Routing audit
| Listed |
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| Last updated | — | — |
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| Keyword | iDataMasker | LeanData Matching & Routing |
|---|---|---|
| keep your | Not ranked | #1 |
| go-to-market | Not ranked | #1 |
| connects | Not ranked | #1 |
| sensitive data | #6 | Not ranked |
| comply with | #9 | Not ranked |
No tracked changes.
iDataMasker is the cheaper option — it offers a free plan (free). LeanData Matching & Routing starts at paid. Both publish their pricing on the Salesforce AppExchange; AppRanks mirrors what's listed on each refresh cycle.
LeanData Matching & Routing holds the higher average rating (4.9★ vs 0.0★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Salesforce AppExchange. LeanData Matching & Routing has the deeper published review base (283 vs 0), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
iDataMasker typically suits early-stage and growth-mode teams based on its published review base (0 reviews). LeanData Matching & Routing typically suits early-stage and growth-mode teams based on its published review base (283 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. iDataMasker and LeanData Matching & Routing both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from iDataMasker" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
