Side-by-side comparison · 24 data points
Integrate HubSpot's lead capture and contact management with WordPress
| HubSpot for WordPress | Zapier | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | — | — |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
| Metric | HubSpot for WordPress | Zapier |
|---|---|---|
| Rating | ★ 3.9 ★ | 3.3 ★ |
| Total reviews | ★ 411 | 401 |
| Active installs | 173,545+ | 172,365+ |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Pricing tiers | 2 tiers | ★ 3 tiers |
| Listed since | Oct 2018 | Jul 2012 |
Based on the data on this page, HubSpot for WordPress is the stronger choice for most HubSpot App Marketplace teams — 3.9★ vs Zapier's 3.3★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: HubSpot for WordPress at Free plan available, Zapier at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Recommended by size: small/early-stage teams who need fast install and low risk should default to HubSpot for WordPress; mid-market and enterprise teams with specific feature requirements should evaluate both — Zapier's 401-review base may include the workflow context that matches your specific use case better than HubSpot for WordPress's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical HubSpot App Marketplace listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: HubSpot for WordPress audit • Zapier audit
Both HubSpot for WordPress and Zapier offer paid plans only. HubSpot for WordPress starts at Free plan available; Zapier starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
HubSpot for WordPress has the higher average rating (3.9★ from 411 reviews) compared to Zapier (3.3★ from 401 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
HubSpot for WordPress holds the higher average rating (3.9★ vs 3.3★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the HubSpot App Marketplace. HubSpot for WordPress has the deeper published review base (411 vs 401), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
HubSpot for WordPress typically suits early-stage and growth-mode teams based on its published review base (411 reviews). Zapier typically suits early-stage and growth-mode teams based on its published review base (401 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. HubSpot for WordPress and Zapier both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Zapier" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.