Side-by-side comparison · 24 data points
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| APIANT's CRMConnect | Shopify Sync by Unific | |
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Make HubSpot commerce-aware with complete, actionable Shopify data. Unific gives B2C and B2B commerce teams the complete, actionable customer data they need to personalize marketing, recover abandoned carts, empower sales, improve service, and grow customer lifetime value. Automatically sync customers, companies, locations, orders (as Deals or Orders), abandoned carts (as Deals or Carts), products, variants, metafields, line item properties, and 150+ pre-mapped properties—without a complex setup.
| Metric | APIANT's CRMConnect | Shopify Sync by Unific |
|---|---|---|
| Rating | 5.0 ★ | 5.0 ★ |
| Total reviews | 13 | ★ 34 |
| Active installs | 99+ | 1,006+ |
| Free plan | — | ★ Yes |
| Pricing | From $169/mo | ★ Free plan available |
| Pricing tiers | 1 tier | ★ 4 tiers |
| Listed since | Apr 2019 | Sep 2015 |
APIANT's CRMConnect and Shopify Sync by Unific are evenly matched on rating (5.0★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
On pricing, Shopify Sync by Unific offers a free tier (Free plan available) while APIANT's CRMConnect starts at From $169/mo. The free option meaningfully reduces evaluation cost, particularly at low usage volumes where the entry-paid tier can outpace the value delivered.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most teams the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical HubSpot App Marketplace listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: APIANT's CRMConnect audit • Shopify Sync by Unific audit
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Shopify Sync by Unific is the cheaper option — it offers a free plan (Free plan available). APIANT's CRMConnect starts at From $169/mo. Both publish their pricing on the HubSpot App Marketplace; AppRanks mirrors what's listed on each refresh cycle.
APIANT's CRMConnect (5.0★, 13 reviews) and Shopify Sync by Unific (5.0★, 34 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
AppRanks cannot separate these two on rating — both sit at 5.0★. Shopify Sync by Unific does carry the larger published review base (34 vs 13). Read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the HubSpot App Marketplace. Shopify Sync by Unific has the deeper published review base (34 vs 13), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
APIANT's CRMConnect typically suits early-stage and growth-mode teams based on its published review base (13 reviews). Shopify Sync by Unific typically suits early-stage and growth-mode teams based on its published review base (34 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. APIANT's CRMConnect and Shopify Sync by Unific both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from APIANT's CRMConnect" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
