Side-by-side comparison · 24 data points
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| Twilio SMS | Shopify Sync by Unific | |
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Make HubSpot commerce-aware with complete, actionable Shopify data. Unific gives B2C and B2B commerce teams the complete, actionable customer data they need to personalize marketing, recover abandoned carts, empower sales, improve service, and grow customer lifetime value. Automatically sync customers, companies, locations, orders (as Deals or Orders), abandoned carts (as Deals or Carts), products, variants, metafields, line item properties, and 150+ pre-mapped properties—without a complex setup.
| Metric | Twilio SMS | Shopify Sync by Unific |
|---|---|---|
| Rating | 3.9 ★ | ★ 5.0 ★ |
| Total reviews | 7 | ★ 34 |
| Active installs | 548+ | 1,006+ |
| Free plan | — | ★ Yes |
| Pricing | From $49/mo | ★ Free plan available |
| Pricing tiers | 1 tier | ★ 4 tiers |
| Listed since | Sep 2025 | Sep 2015 |
Based on the data on this page, Shopify Sync by Unific is the stronger choice for most HubSpot App Marketplace teams — 5.0★ vs Twilio SMS's 3.9★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
On pricing, Shopify Sync by Unific offers a free tier (Free plan available) while Twilio SMS starts at From $49/mo. The free option meaningfully reduces evaluation cost, particularly at low usage volumes where the entry-paid tier can outpace the value delivered.
Recommended by size: small/early-stage teams who need fast install and low risk should default to Shopify Sync by Unific; mid-market and enterprise teams with specific feature requirements should evaluate both — Twilio SMS's 7-review base may include the workflow context that matches your specific use case better than Shopify Sync by Unific's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical HubSpot App Marketplace listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Twilio SMS audit • Shopify Sync by Unific audit
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Shopify Sync by Unific is the cheaper option — it offers a free plan (Free plan available). Twilio SMS starts at From $49/mo. Both publish their pricing on the HubSpot App Marketplace; AppRanks mirrors what's listed on each refresh cycle.
Shopify Sync by Unific has the higher average rating (5.0★ from 34 reviews) compared to Twilio SMS (3.9★ from 7 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Shopify Sync by Unific holds the higher average rating (5.0★ vs 3.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the HubSpot App Marketplace. Shopify Sync by Unific has the deeper published review base (34 vs 7), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Twilio SMS typically suits early-stage and growth-mode teams based on its published review base (7 reviews). Shopify Sync by Unific typically suits early-stage and growth-mode teams based on its published review base (34 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Twilio SMS and Shopify Sync by Unific both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Twilio SMS" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
