Side-by-side comparison · 24 data points
Deduplication simplified. Merge duplicate contacts, companies, deals, tickets and custom objects.
| Koalify - Merge & Deduplicate | Tulu | |
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| Description | ||
| Screenshots | — | — |
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| Listed | ||
| Last updated | — | — |
| Metric | Koalify - Merge & Deduplicate | Tulu |
|---|---|---|
| Rating | 5.0 ★ | — |
| Total reviews | 128 | 0 |
| Active installs | 4,846+ | 5+ |
| Free plan | ★ Yes | — |
| Pricing | ★ Free plan available | From $49/mo |
| Pricing tiers | 3 tiers | ★ 4 tiers |
| Listed since | Feb 2024 | Jul 2026 |
Based on the data on this page, Koalify - Merge & Deduplicate is the stronger choice for most HubSpot App Marketplace teams — 5.0★ vs Tulu's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
On pricing, Koalify - Merge & Deduplicate offers a free tier (Free plan available) while Tulu starts at From $49/mo. For early-stage teams validating fit, the free-tier path lets you run the app on real workloads before committing budget.
Koalify - Merge & Deduplicate has the larger user base (128 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Tulu's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage teams who need fast install and low risk should default to Koalify - Merge & Deduplicate; mid-market and enterprise teams with specific feature requirements should evaluate both — Tulu's 0-review base may include the workflow context that matches your specific use case better than Koalify - Merge & Deduplicate's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical HubSpot App Marketplace listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Koalify - Merge & Deduplicate audit • Tulu audit
Koalify - Merge & Deduplicate is the cheaper option — it offers a free plan (Free plan available). Tulu starts at From $49/mo. Both publish their pricing on the HubSpot App Marketplace; AppRanks mirrors what's listed on each refresh cycle.
AppRanks cannot separate these two on rating, because neither publishes one. Koalify - Merge & Deduplicate does carry the larger published review base (128 vs 0). Read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the HubSpot App Marketplace. Koalify - Merge & Deduplicate has the deeper published review base (128 vs 0), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Koalify - Merge & Deduplicate typically suits early-stage and growth-mode teams based on its published review base (128 reviews). Tulu typically suits early-stage and growth-mode teams based on its published review base (0 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Koalify - Merge & Deduplicate and Tulu both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Tulu" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
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