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Field-level data| SMSFactor | Shopify Sync by Unific | |
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| SMSFactor | Shopify Sync by Unific | |
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Make HubSpot commerce-aware with complete, actionable Shopify data. Unific gives B2C and B2B commerce teams the complete, actionable customer data they need to personalize marketing, recover abandoned carts, empower sales, improve service, and grow customer lifetime value. Automatically sync customers, companies, locations, orders (as Deals or Orders), abandoned carts (as Deals or Carts), products, variants, metafields, line item properties, and 150+ pre-mapped properties—without a complex setup.
| Metric | SMSFactor | Shopify Sync by Unific |
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| Rating | 4.8 ★ | ★ 5.0 ★ |
| Total reviews | 19 | ★ 34 |
| Active installs | 619+ | 1,006+ |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Pricing tiers | 3 tiers | ★ 4 tiers |
| Listed since | Nov 2021 | Sep 2015 |
Shopify Sync by Unific edges out SMSFactor on rating (5.0★ vs 4.8★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.
Pricing entry tiers: SMSFactor at Free plan available, Shopify Sync by Unific at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Recommended by size: small/early-stage teams who need fast install and low risk should default to Shopify Sync by Unific; mid-market and enterprise teams with specific feature requirements should evaluate both — SMSFactor's 19-review base may include the workflow context that matches your specific use case better than Shopify Sync by Unific's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical HubSpot App Marketplace listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: SMSFactor audit • Shopify Sync by Unific audit
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Both SMSFactor and Shopify Sync by Unific offer paid plans only. SMSFactor starts at Free plan available; Shopify Sync by Unific starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Shopify Sync by Unific has the higher average rating (5.0★ from 34 reviews) compared to SMSFactor (4.8★ from 19 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Shopify Sync by Unific holds the higher average rating (5.0★ vs 4.8★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the HubSpot App Marketplace. Shopify Sync by Unific has the deeper published review base (34 vs 19), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
SMSFactor typically suits early-stage and growth-mode teams based on its published review base (19 reviews). Shopify Sync by Unific typically suits early-stage and growth-mode teams based on its published review base (34 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. SMSFactor and Shopify Sync by Unific both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from SMSFactor" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.