Side-by-side comparison · 24 data points
Integrate WhatsApp & HubSpot for unified customer data
| WhatsApp for Sales & Marketing | Traitspotter | |
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| Description | ||
| Screenshots | — | — |
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Update your contacts and find the decision makers for more sales!
| Metric | WhatsApp for Sales & Marketing | Traitspotter |
|---|---|---|
| Rating | 4.6 ★ | ★ 5.0 ★ |
| Total reviews | ★ 62 | 13 |
| Active installs | 1,401+ | 62+ |
| Free plan | — | ★ Yes |
| Pricing | From $99/mo | ★ Free plan available |
| Pricing tiers | 2 tiers | 2 tiers |
| Listed since | Apr 2021 | Jun 2023 |
Based on the data on this page, Traitspotter is the stronger choice for most HubSpot App Marketplace teams — 5.0★ vs WhatsApp for Sales & Marketing's 4.6★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
On pricing, Traitspotter offers a free tier (Free plan available) while WhatsApp for Sales & Marketing starts at From $99/mo. The free option meaningfully reduces evaluation cost, particularly at low usage volumes where the entry-paid tier can outpace the value delivered.
Recommended by size: small/early-stage teams who need fast install and low risk should default to Traitspotter; mid-market and enterprise teams with specific feature requirements should evaluate both — WhatsApp for Sales & Marketing's 62-review base may include the workflow context that matches your specific use case better than Traitspotter's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical HubSpot App Marketplace listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: WhatsApp for Sales & Marketing audit • Traitspotter audit
Traitspotter is the cheaper option — it offers a free plan (Free plan available). WhatsApp for Sales & Marketing starts at From $99/mo. Both publish their pricing on the HubSpot App Marketplace; AppRanks mirrors what's listed on each refresh cycle.
Traitspotter has the higher average rating (5.0★ from 13 reviews) compared to WhatsApp for Sales & Marketing (4.6★ from 62 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Traitspotter holds the higher average rating (5.0★ vs 4.6★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the HubSpot App Marketplace. WhatsApp for Sales & Marketing has the deeper published review base (62 vs 13), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
WhatsApp for Sales & Marketing typically suits early-stage and growth-mode teams based on its published review base (62 reviews). Traitspotter typically suits early-stage and growth-mode teams based on its published review base (13 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. WhatsApp for Sales & Marketing and Traitspotter both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Traitspotter" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
