Side-by-side comparison · 24 data points
Deduplication simplified. Merge duplicate contacts, companies, deals, tickets and custom objects.
| Koalify - Merge & Deduplicate | SMS Message IQ | |
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| Tagline | ||
| Description | ||
| Screenshots | — | — |
| Languages | ||
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| Developer | ||
| Listed | ||
| Last updated | — | — |
SMS for Workflows | Contact Record Activity Log | Advanced Reporting
| Metric | Koalify - Merge & Deduplicate | SMS Message IQ |
|---|---|---|
| Rating | 5.0 ★ | ★ 5.0 ★ |
| Total reviews | ★ 128 | 6 |
| Active installs | 4,846+ | 95+ |
| Free plan | ★ Yes | — |
| Pricing | ★ Free plan available | From $29/mo |
| Pricing tiers | 3 tiers | ★ 5 tiers |
| Listed since | Feb 2024 | Jun 2020 |
Koalify - Merge & Deduplicate and SMS Message IQ are evenly matched on rating (5.0★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
On pricing, Koalify - Merge & Deduplicate offers a free tier (Free plan available) while SMS Message IQ starts at From $29/mo. For early-stage teams validating fit, the free-tier path lets you run the app on real workloads before committing budget.
Koalify - Merge & Deduplicate has the larger user base (128 reviews vs 6), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. SMS Message IQ's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most teams the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical HubSpot App Marketplace listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Koalify - Merge & Deduplicate audit • SMS Message IQ audit
Koalify - Merge & Deduplicate is the cheaper option — it offers a free plan (Free plan available). SMS Message IQ starts at From $29/mo. Both publish their pricing on the HubSpot App Marketplace; AppRanks mirrors what's listed on each refresh cycle.
Koalify - Merge & Deduplicate (5.0★, 128 reviews) and SMS Message IQ (5.0★, 6 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
SMS Message IQ holds the higher average rating (5.0★ vs 5.0★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the HubSpot App Marketplace. Koalify - Merge & Deduplicate has the deeper published review base (128 vs 6), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Koalify - Merge & Deduplicate typically suits early-stage and growth-mode teams based on its published review base (128 reviews). SMS Message IQ typically suits early-stage and growth-mode teams based on its published review base (6 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Koalify - Merge & Deduplicate and SMS Message IQ both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from SMS Message IQ" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
