Side-by-side comparison · 24 data points
Automate your marketing and sales with HubSpot BigCommerce Integration
| BigCommerce by MakeWebBetter | Shopify Sync by Unific | |
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Make HubSpot commerce-aware with complete, actionable Shopify data. Unific gives B2C and B2B commerce teams the complete, actionable customer data they need to personalize marketing, recover abandoned carts, empower sales, improve service, and grow customer lifetime value. Automatically sync customers, companies, locations, orders (as Deals or Orders), abandoned carts (as Deals or Carts), products, variants, metafields, line item properties, and 150+ pre-mapped properties—without a complex setup.
| Metric | BigCommerce by MakeWebBetter | Shopify Sync by Unific |
|---|---|---|
| Rating | 5.0 ★ | 5.0 ★ |
| Total reviews | 7 | ★ 34 |
| Active installs | 152+ | 1,006+ |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Pricing tiers | 4 tiers | 4 tiers |
| Listed since | Sep 2019 | Sep 2015 |
BigCommerce by MakeWebBetter and Shopify Sync by Unific are evenly matched on rating (5.0★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
Pricing entry tiers: BigCommerce by MakeWebBetter at Free plan available, Shopify Sync by Unific at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most teams the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical HubSpot App Marketplace listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: BigCommerce by MakeWebBetter audit • Shopify Sync by Unific audit
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No tracked changes.
Both BigCommerce by MakeWebBetter and Shopify Sync by Unific offer paid plans only. BigCommerce by MakeWebBetter starts at Free plan available; Shopify Sync by Unific starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
BigCommerce by MakeWebBetter (5.0★, 7 reviews) and Shopify Sync by Unific (5.0★, 34 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
AppRanks cannot separate these two on rating — both sit at 5.0★. Shopify Sync by Unific does carry the larger published review base (34 vs 7). Read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the HubSpot App Marketplace. Shopify Sync by Unific has the deeper published review base (34 vs 7), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
BigCommerce by MakeWebBetter typically suits early-stage and growth-mode teams based on its published review base (7 reviews). Shopify Sync by Unific typically suits early-stage and growth-mode teams based on its published review base (34 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. BigCommerce by MakeWebBetter and Shopify Sync by Unific both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from BigCommerce by MakeWebBetter" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
