Side-by-side comparison
#1 Workflow Audit Tool for Solutions Partners. Map, audit, and document HubSpot workflows in minutes.
| Metric | Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP | Zapier |
|---|---|---|
| Rating | ★ 5.0 ★ | 3.3 ★ |
| Total reviews | 26 | ★ 407 |
| Active installs | 236+ | 168,602+ |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Pricing tiers | 3 tiers | 3 tiers |
| Listed since |
On the measured data here, Zapier leads on more dimensions (3 vs 1). Pick Howly if one of the points where it leads is what you need.
Built only from the HubSpot App Marketplace listing data shown on this page. AppRanks does not accept payment to influence comparisons. Read the methodology
Read each app's audit: Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP audit • Zapier audit
| Field | Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP | Zapier |
|---|---|---|
| Tagline | ||
| Platforms | ||
| Developer | ||
| Listed |
| Jun 2025 |
| Jul 2012 |
No tracked changes.
Zapier is cheaper to start with — it offers a free plan and Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP doesn't list one. Prices are as listed on the HubSpot App Marketplace; check what each tier includes in the Pricing section above.
Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP has the higher average rating (5.0★ from 26 reviews) compared to Zapier (3.3★ from 407 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP holds the higher average rating (5.0★ vs 3.3★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the HubSpot App Marketplace. AppRanks doesn't measure setup time directly; Zapier has more published reviews to read for user-reported install experience (407 vs 26).
AppRanks cannot say which fits a larger or smaller operation — there is no store-size measurement in the HubSpot App Marketplace data. What it can show: Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP has 26 published reviews; Zapier has 407 published reviews. Compare plan limits and pricing tiers against your own volume.
Migration support varies by app and category. Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP and Zapier both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.