Side-by-side comparison · 24 data points
See every connection, catch every issue, and know what breaks before you change it.
| Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP | UpContent | |
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| Tagline | ||
| Description | ||
| Screenshots | — | — |
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| Last updated | — | — |
| Metric | Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP | UpContent |
|---|---|---|
| Rating | 5.0 ★ | 5.0 ★ |
| Total reviews | ★ 24 | 7 |
| Active installs | 215+ | 69+ |
| Free plan | ★ Yes | — |
| Pricing | ★ Free plan available | From $15/mo |
| Pricing tiers | 3 tiers | 3 tiers |
| Listed since | Jun 2025 | May 2019 |
Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP and UpContent are evenly matched on rating (5.0★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
On pricing, Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP offers a free tier (Free plan available) while UpContent starts at From $15/mo. For early-stage teams validating fit, the free-tier path lets you run the app on real workloads before committing budget.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most teams the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical HubSpot App Marketplace listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP audit • UpContent audit
No tracked changes.
Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP is the cheaper option — it offers a free plan (Free plan available). UpContent starts at From $15/mo. Both publish their pricing on the HubSpot App Marketplace; AppRanks mirrors what's listed on each refresh cycle.
Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP (5.0★, 24 reviews) and UpContent (5.0★, 7 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
AppRanks cannot separate these two on rating — both sit at 5.0★. Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP does carry the larger published review base (24 vs 7). Read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the HubSpot App Marketplace. Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP has the deeper published review base (24 vs 7), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP typically suits early-stage and growth-mode teams based on its published review base (24 reviews). UpContent typically suits early-stage and growth-mode teams based on its published review base (7 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP and UpContent both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from UpContent" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
