Side-by-side comparison · 24 data points
See every connection, catch every issue, and know what breaks before you change it.
| Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP | Twilio SMS | |
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| Screenshots | — | — |
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Receive and reply to Twilio SMS messages right from your HubSpot Help Desk and Inbox.
| Metric | Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP | Twilio SMS |
|---|---|---|
| Rating | ★ 5.0 ★ | 3.9 ★ |
| Total reviews | ★ 26 | 7 |
| Active installs | 220+ | 548+ |
| Free plan | ★ Yes | — |
| Pricing | ★ Free plan available | From $49/mo |
| Pricing tiers | ★ 3 tiers | 1 tier |
| Listed since | Jun 2025 | Sep 2025 |
Based on the data on this page, Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP is the stronger choice for most HubSpot App Marketplace teams — 5.0★ vs Twilio SMS's 3.9★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
On pricing, Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP offers a free tier (Free plan available) while Twilio SMS starts at From $49/mo. For early-stage teams validating fit, the free-tier path lets you run the app on real workloads before committing budget.
Recommended by size: small/early-stage teams who need fast install and low risk should default to Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP; mid-market and enterprise teams with specific feature requirements should evaluate both — Twilio SMS's 7-review base may include the workflow context that matches your specific use case better than Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical HubSpot App Marketplace listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP audit • Twilio SMS audit
Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP is the cheaper option — it offers a free plan (Free plan available). Twilio SMS starts at From $49/mo. Both publish their pricing on the HubSpot App Marketplace; AppRanks mirrors what's listed on each refresh cycle.
Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP has the higher average rating (5.0★ from 26 reviews) compared to Twilio SMS (3.9★ from 7 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP holds the higher average rating (5.0★ vs 3.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the HubSpot App Marketplace. Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP has the deeper published review base (26 vs 7), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP typically suits early-stage and growth-mode teams based on its published review base (26 reviews). Twilio SMS typically suits early-stage and growth-mode teams based on its published review base (7 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP and Twilio SMS both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Twilio SMS" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
