Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP vs OutboundSync

You shouldn't have to guess how a HubSpot portal's automations connect.Howly gives you a single visual map of the entire workflow system. Every connection, dependency, and enrollment path in one place, so you can see what's happening, what's broken, and what a change will affect before you touch anything.Do these sound familiar?→ You inherit a portal with hundreds of workflows nobody documented→ You can't tell how they depend on each other without opening each one→ You find the broken automations only after something goes wrong→ Every engagement starts with days of manual tracing before you can bill real workHowly fixes all of that.Connect a portal and you get a visual map of every workflow, a health score that flags stale, broken, and orphaned workflows automatically, and an AI audit that reads the whole portal and returns prioritized findings in plain language. Then export it as a branded report you can hand off.How it works:Load the map. Every workflow and connection, visualized automatically.Score the portal. Stale, broken, and orphaned workflows flagged instantly, with a health score you can benchmark against once the cleanup is done.See the blast radius. Before you change a property, see every workflow it affects.Run an AI audit. A prioritized list of findings in plain language, in about 15 seconds.Hand it off. Export a branded PDF or Lucidchart map, under your logo and colors.Whether you're an admin protecting one portal or an agency managing twenty, Howly gives you the confidence to move fast without breaking things.Start free. You get full access to everything for 7 days, no credit card, and keep an explorable map after that.Get started free →

You've found the best way to integrate Smartlead, Instantly, and EmailBison with HubSpot. OutboundSync is more powerful than native integrations. And it's easier to set up than Zapier, Make, n8n, or Clay—with more native capabilities inside of HubSpot.With OutboundSync, you can solve your deliverability challenges without sacrificing the power of HubSpot's customer-centric CRM. OutboundSync connects your sequencer (Instantly, Smartlead, EmailBison) to HubSpot—so you can finally track, automate, and control outbound at scale. It solves three key workflows:📬 Log and Route RepliesLog sends and replies as native email activities. Trigger tasks, phone/LinkedIn followup, workflows, and handoffs—right from the contact record. Associate to the right company record, too.📈 Attribute Meetings, Deals & RevenueTie outbound campaigns to pipeline and closed-won revenue with timeline events, custom properties, and pre-built dashboards.🚫 Maintain Do-Not-Contact ListsSync block contact- and company-based lists from HubSpot to your sequencer in real time—so you never cold email someone you shouldn’t.No CSVs. No building it from scratch. No guessing at field mappings, sync logic, or maintenance costs. OutboundSync works for teams that are scaling their outbound. SOC 2 Type II compliant with 25M+ records synced—and counting.OutboundSync is trusted by modern sales teams to handle their critical campaign data. Here's some feedback from our users and partners:⭐️⭐️⭐️⭐️⭐️OutboundSync is for teams with Smartlead and HubSpot“OutboundSync makes great use of our webhook and API infrastructure. They’ve built a deep integration for teams who want to land in the inbox with Smartlead and work in HubSpot.” - Smartlead Founder Vaibhav Namburi⭐️⭐️⭐️⭐️⭐️OutboundSync makes it possible"We have seen some crazy stuff from our tech partner OutboundSync, making it possible for our users to send bidirectional data between HubSpot/Salesforce and Instantly." - Instantly Director Felipe Aranguiz⭐️⭐️⭐️⭐️⭐️OutboundSync is a huge win"OutboundSync is a huge win for the EmailBison ecosystem. Anyone that has HubSpot or Salesforce clients and wants a native sync, please get in touch with Harris. We feature OutboundSync as a native card inside the EmailBison app." - EmailBison Founder Hassan S.⭐️⭐️⭐️⭐️⭐️OutboundSync enables a seamless integration"OutboundSync is one of the most important partnerships we've formed at our agency. A big thank you to Harris Kenny and the team for enabling seamless integrations with HubSpot and Salesforce. Your commitment to delivering a top-notch experience has been instrumental for our partners and their success." - C17 Lab Founder Enzo Carasso⭐️⭐️⭐️⭐️⭐️OutboundSync takes care of it for us"OutboundSync makes it so easy to get all of your data from Smartlead to HubSpot. Super easy to work with the team. Super easy to get set up. It’s way better than us doing it ourselves and trying to think of every situation. OutboundSync just takes care of it for us." - Growth Engine X Founder Eric Nowoslawski⭐️⭐️⭐️⭐️⭐️OutboundSync solved revenue attribution"Without OutboundSync, my clients would never know what happened to all the leads I brought in and how much revenue my work actually generated. Thanks to OutboundSync, now they know." - Blueprint Founder Jordan Crawford⭐️⭐️⭐️⭐️⭐️OutboundSync is the missing piece"OutboundSync is the missing piece for any growing sales team to keep HubSpot clean, while adopting a modern sales process externally. Our team loves the automation and reporting capabilities that OutboundSync brought us. It makes forecasting and strategy so much easier as we grow. Without it, our internal sales strategy would not be possible." Truss Payments Growth Manager Charlie Sykes⭐️⭐️⭐️⭐️⭐️OutboundSync makes HubSpot an outbound machine"The OutboundSync team have figured out a way to make HubSpot an effective outbound machine with its effective API connection with Smartlead. OutboundSync brings the power of modern outbound reach and capabilities to the most established CRM—enabling teams like mine to effectively run successful multi-channel campaigns on steroids. I love working with them. Their combined knowledge of the outbound world and HubSpot's capabilities brings clarity, agility, and more opportunity to my sales team." - TeamUP Founder Mike JonesEven if you don't need our app right now, please reach out if you think we can help you build a successful and fully integrated outbound program in your business.