Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP
You shouldn't have to guess how your HubSpot automations connect.Howly gives you a single visual map of your entire HubSpot workflow system. Every connection, dependency, and enrollment path is visible in one place, so you can see what is happening, what is broken, and what will be affected before you change anything.Do these sound familiar?→ You can't tell how workflows depend on each other without opening each one→ You find broken or inactive automations only after something goes wrong→ You're nervous to make changes because you don't know the downstream impact→ Onboarding a new teammate means hours of manual explanationHowly fixes all of that.Connect Howly to HubSpot and you get a visual map of every workflow and connection in your portal, a health score that automatically flags stale, broken, and orphaned workflows, and an AI audit that reads your entire portal and returns prioritized findings in plain language. Then export a clean, branded report for your client or team.How it works:Load your map. Every workflow and connection in your HubSpot portal is visualized automatically.Plan before you build. Add a planned workflow to your canvas and see every connection it would have before it exists in HubSpot.Check your health. Stale, broken, and orphaned workflows are flagged instantly across your entire portal.Run an AI audit. Get a prioritized list of findings in plain language in about 15 seconds.Export and share. Send a branded PDF or Lucidchart map to clients and stakeholders.Whether you're an admin protecting one portal or an agency managing twenty, Howly gives you the confidence to move fast without breaking things.Start free. You get full access to everything for 7 days, no credit card, and keep an explorable map after that.Get started free →
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Meddicc Score
Implement MEDDICC, BANT, SPICED... sales framework assisted by AI for HubSpotMeddicc Score helps sales teams streamline deal qualification with AI-driven insights—ensuring consistency, clarity, and better forecasting across your pipeline. Whether you follow MEDDICC, MEDDPICC, or other popular frameworks, the app standardizes how your team evaluates deals, helping you focus on the most promising opportunities and avoid costly oversights.Seamlessly integrated with HubSpot, the app automatically analyzes data from deal engagements—including emails, calls, meetings, tasks, and notes—eliminating manual data collection. When needed, a simple, user-friendly form makes it easy to add key qualification details manually.Using this information, the AI engine instantly generates a clear, visual score for each deal—complete with actionable feedback—so your team can qualify opportunities faster and prioritize effectively.Meddicc Score supports a wide range of sales qualification frameworks, including MEDDICC, MEDDPICC, BANT, GPCTBA/C&I, SPICED, FAINT, CHAMP, SCOTSMAN, and ANUM. Frameworks can be customized to align with your sales process and preferred questions.In addition to deals, Meddicc Score fully integrates with Contacts and Companies in HubSpot. This means you can access qualification insights directly from any record—seeing all related deals, their scores, and the recommended next actions in one place. The app automatically pulls contextual information such as past interactions, organizational details, and stakeholder roles to enhance the accuracy of the qualification. This unified view helps reps understand the full relationship landscape, identify gaps faster, and drive more personalized, effective follow-ups. It also includes feature to show Organisational Charts and Competitor Charts; information which will also be used to fill the sales frameworks.Additional features include full reporting and export of all qualification notes, plus HubSpot integration with a custom variable—allowing you to display scores directly in panels, columns, and dashboards.Managing your team is just as effortless: upgrade users, manage subscriptions, or revoke access in a few clicks. You can also score your entire account in one go, with scores automatically updated as new engagement data comes in.For multinational teams, you can now set a preferred AI language for each user.Best for:Sales teams using HubSpot Sales RevOps teams implementing MEDDICC, MEDDPICC, BANT, etcSales managers running weekly pipeline reviewsB2B teams that want better deal inspection and forecast disciplineHubSpot admins replacing manual fields or spreadsheets
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