Side-by-side comparison · 24 data points
See every connection, catch every issue, and know what breaks before you change it.
| Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP | Lead Mapper | |
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| Description | ||
| Screenshots | — | — |
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| Metric | Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP | Lead Mapper |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.0 ★ |
| Total reviews | ★ 24 | 8 |
| Active installs | 215+ | 192+ |
| Free plan | ★ Yes | — |
| Pricing | ★ Free plan available | From $27/mo |
| Pricing tiers | ★ 3 tiers | 1 tier |
| Listed since | Jun 2025 | Nov 2023 |
Based on the data on this page, Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP is the stronger choice for most HubSpot App Marketplace teams — 5.0★ vs Lead Mapper's 4.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
On pricing, Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP offers a free tier (Free plan available) while Lead Mapper starts at From $27/mo. For early-stage teams validating fit, the free-tier path lets you run the app on real workloads before committing budget.
Recommended by size: small/early-stage teams who need fast install and low risk should default to Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP; mid-market and enterprise teams with specific feature requirements should evaluate both — Lead Mapper's 8-review base may include the workflow context that matches your specific use case better than Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical HubSpot App Marketplace listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP audit • Lead Mapper audit
No tracked changes.
Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP is the cheaper option — it offers a free plan (Free plan available). Lead Mapper starts at From $27/mo. Both publish their pricing on the HubSpot App Marketplace; AppRanks mirrors what's listed on each refresh cycle.
Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP has the higher average rating (5.0★ from 24 reviews) compared to Lead Mapper (4.0★ from 8 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP holds the higher average rating (5.0★ vs 4.0★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the HubSpot App Marketplace. Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP has the deeper published review base (24 vs 8), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP typically suits early-stage and growth-mode teams based on its published review base (24 reviews). Lead Mapper typically suits early-stage and growth-mode teams based on its published review base (8 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP and Lead Mapper both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Lead Mapper" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
