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Field-level data| Aircall | Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP | |
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See every connection, catch every issue, and know what breaks before you change it.
| Metric | Aircall : AI-powered calling and SMS | Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP |
|---|---|---|
| Rating | 4.3 ★ | ★ 5.0 ★ |
| Total reviews | ★ 321 | 24 |
| Active installs | 15,845+ | 215+ |
| Free plan | — | ★ Yes |
| Pricing | From $40/mo | ★ Free plan available |
| Pricing tiers | 2 tiers | ★ 3 tiers |
| Listed since | Oct 2016 | Jun 2025 |
Based on the data on this page, Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP is the stronger choice for most HubSpot App Marketplace teams — 5.0★ vs Aircall : AI-powered calling and SMS's 4.3★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
On pricing, Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP offers a free tier (Free plan available) while Aircall : AI-powered calling and SMS starts at From $40/mo. The free option meaningfully reduces evaluation cost, particularly at low usage volumes where the entry-paid tier can outpace the value delivered.
Aircall : AI-powered calling and SMS has the larger user base (321 reviews vs 24), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage teams who need fast install and low risk should default to Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP; mid-market and enterprise teams with specific feature requirements should evaluate both — Aircall : AI-powered calling and SMS's 321-review base may include the workflow context that matches your specific use case better than Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical HubSpot App Marketplace listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Aircall : AI-powered calling and SMS audit • Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP audit
Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP is the cheaper option — it offers a free plan (Free plan available). Aircall : AI-powered calling and SMS starts at From $40/mo. Both publish their pricing on the HubSpot App Marketplace; AppRanks mirrors what's listed on each refresh cycle.
Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP has the higher average rating (5.0★ from 24 reviews) compared to Aircall : AI-powered calling and SMS (4.3★ from 321 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP holds the higher average rating (5.0★ vs 4.3★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the HubSpot App Marketplace. Aircall : AI-powered calling and SMS has the deeper published review base (321 vs 24), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Aircall : AI-powered calling and SMS typically suits early-stage and growth-mode teams based on its published review base (321 reviews). Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP typically suits early-stage and growth-mode teams based on its published review base (24 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Aircall : AI-powered calling and SMS and Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.