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1. Listing metadata
Field-level data| Hightouch | Koalify - Merge & Deduplicate | |
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| Hightouch | Koalify - Merge & Deduplicate | |
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Deduplication simplified. Merge duplicate contacts, companies, deals, tickets and custom objects.
| Metric | Hightouch | Koalify - Merge & Deduplicate |
|---|---|---|
| Rating | 4.7 ★ | ★ 5.0 ★ |
| Total reviews | 9 | ★ 128 |
| Active installs | 1,545+ | 4,846+ |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Pricing tiers | 2 tiers | ★ 3 tiers |
| Listed since | Dec 2021 | Feb 2024 |
Koalify - Merge & Deduplicate edges out Hightouch on rating (5.0★ vs 4.7★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.
Pricing entry tiers: Hightouch at Free plan available, Koalify - Merge & Deduplicate at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Koalify - Merge & Deduplicate has the larger user base (128 reviews vs 9), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Hightouch's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage teams who need fast install and low risk should default to Koalify - Merge & Deduplicate; mid-market and enterprise teams with specific feature requirements should evaluate both — Hightouch's 9-review base may include the workflow context that matches your specific use case better than Koalify - Merge & Deduplicate's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical HubSpot App Marketplace listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Hightouch audit • Koalify - Merge & Deduplicate audit
Both Hightouch and Koalify - Merge & Deduplicate offer paid plans only. Hightouch starts at Free plan available; Koalify - Merge & Deduplicate starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Koalify - Merge & Deduplicate has the higher average rating (5.0★ from 128 reviews) compared to Hightouch (4.7★ from 9 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Koalify - Merge & Deduplicate holds the higher average rating (5.0★ vs 4.7★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the HubSpot App Marketplace. Koalify - Merge & Deduplicate has the deeper published review base (128 vs 9), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Hightouch typically suits early-stage and growth-mode teams based on its published review base (9 reviews). Koalify - Merge & Deduplicate typically suits early-stage and growth-mode teams based on its published review base (128 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Hightouch and Koalify - Merge & Deduplicate both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Hightouch" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.