Side-by-side comparison · 24 data points
Create or update rows in Google Sheets using HubSpot workflows
| Google Sheets Workflows for HubSpot | Salesmsg SMS Texting & Calling | |
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Best-in-class SMS, 2-way texting & calling for your HubSpot contacts.
| Metric | Google Sheets Workflows for HubSpot | Salesmsg SMS Texting & Calling |
|---|---|---|
| Rating | 2.8 ★ | ★ 4.5 ★ |
| Total reviews | ★ 253 | 231 |
| Active installs | 33,967+ | 3,071+ |
| Free plan | ★ Yes | — |
| Pricing | ★ Free plan available | From $25/mo |
| Pricing tiers | 1 tier | ★ 5 tiers |
| Listed since | Mar 2021 | Mar 2018 |
Based on the data on this page, Salesmsg SMS Texting & Calling is the stronger choice for most HubSpot App Marketplace teams — 4.5★ vs Google Sheets Workflows for HubSpot's 2.8★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
On pricing, Google Sheets Workflows for HubSpot offers a free tier (Free plan available) while Salesmsg SMS Texting & Calling starts at From $25/mo. For early-stage teams validating fit, the free-tier path lets you run the app on real workloads before committing budget.
Recommended by size: small/early-stage teams who need fast install and low risk should default to Salesmsg SMS Texting & Calling; mid-market and enterprise teams with specific feature requirements should evaluate both — Google Sheets Workflows for HubSpot's 253-review base may include the workflow context that matches your specific use case better than Salesmsg SMS Texting & Calling's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical HubSpot App Marketplace listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Google Sheets Workflows for HubSpot audit • Salesmsg SMS Texting & Calling audit
No tracked changes.
Google Sheets Workflows for HubSpot is the cheaper option — it offers a free plan (Free plan available). Salesmsg SMS Texting & Calling starts at From $25/mo. Both publish their pricing on the HubSpot App Marketplace; AppRanks mirrors what's listed on each refresh cycle.
Salesmsg SMS Texting & Calling has the higher average rating (4.5★ from 231 reviews) compared to Google Sheets Workflows for HubSpot (2.8★ from 253 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Salesmsg SMS Texting & Calling holds the higher average rating (4.5★ vs 2.8★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the HubSpot App Marketplace. Google Sheets Workflows for HubSpot has the deeper published review base (253 vs 231), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Google Sheets Workflows for HubSpot typically suits early-stage and growth-mode teams based on its published review base (253 reviews). Salesmsg SMS Texting & Calling typically suits early-stage and growth-mode teams based on its published review base (231 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Google Sheets Workflows for HubSpot and Salesmsg SMS Texting & Calling both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Salesmsg SMS Texting & Calling" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
