Side-by-side comparison · 24 data points
Create, manage, optimize, and report on Google ads—all from HubSpot.
| Google Ads | Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | — | — |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
See every connection, catch every issue, and know what breaks before you change it.
| Metric | Google Ads | Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP |
|---|---|---|
| Rating | 3.1 ★ | ★ 5.0 ★ |
| Total reviews | ★ 224 | 24 |
| Active installs | 121,054+ | 215+ |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Pricing tiers | 1 tier | ★ 3 tiers |
| Listed since | Mar 2016 | Jun 2025 |
Based on the data on this page, Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP is the stronger choice for most HubSpot App Marketplace teams — 5.0★ vs Google Ads's 3.1★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: Google Ads at Free plan available, Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Google Ads has the larger user base (224 reviews vs 24), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage teams who need fast install and low risk should default to Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP; mid-market and enterprise teams with specific feature requirements should evaluate both — Google Ads's 224-review base may include the workflow context that matches your specific use case better than Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical HubSpot App Marketplace listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Google Ads audit • Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP audit
No tracked changes.
Both Google Ads and Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP offer paid plans only. Google Ads starts at Free plan available; Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP has the higher average rating (5.0★ from 24 reviews) compared to Google Ads (3.1★ from 224 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP holds the higher average rating (5.0★ vs 3.1★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the HubSpot App Marketplace. Google Ads has the deeper published review base (224 vs 24), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Google Ads typically suits early-stage and growth-mode teams based on its published review base (224 reviews). Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP typically suits early-stage and growth-mode teams based on its published review base (24 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Google Ads and Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
