| Metric | Fivetran | Gmail |
|---|---|---|
| Rating | ★ 4.0 ★ | 4.0 ★ |
| Total reviews | 19 | ★ 3.4k |
| Active installs | 6,820+ | 534,442+ |
| Free plan | — | ★ Yes |
| Pricing | Standard | Free plan available |
| Pricing tiers | 3 tiers | 3 tiers |
| Listed since | Nov 2018 | Mar 2014 |
Fivetran and Gmail are evenly matched on rating (4.0★ vs 4.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
On pricing, Gmail offers a free tier (Free plan available) while Fivetran starts at Standard. The free option meaningfully reduces evaluation cost, particularly at low usage volumes where the entry-paid tier can outpace the value delivered.
Gmail has the larger user base (3,417 reviews vs 19), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Fivetran's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most teams the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical HubSpot App Marketplace listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Fivetran audit • Gmail audit
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Gmail is the cheaper option — it offers a free plan (Free plan available). Fivetran starts at Standard. Both publish their pricing on the HubSpot App Marketplace; AppRanks mirrors what's listed on each refresh cycle.
Fivetran (4.0★, 19 reviews) and Gmail (4.0★, 3,417 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
Fivetran holds the higher average rating (4.0★ vs 4.0★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the HubSpot App Marketplace. Gmail has the deeper published review base (3,417 vs 19), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Fivetran typically suits early-stage and growth-mode teams based on its published review base (19 reviews). Gmail typically suits early-stage and growth-mode teams based on its published review base (3,417 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Fivetran and Gmail both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Fivetran" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.