FirstTouch vs Koalify - Merge & Deduplicate

FirstTouch and Koalify - Merge & Deduplicate are evenly matched on rating (5.0★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.

On pricing, Koalify - Merge & Deduplicate offers a free tier (Free plan available) while FirstTouch starts at Team. The free option meaningfully reduces evaluation cost, particularly at low usage volumes where the entry-paid tier can outpace the value delivered.

Koalify - Merge & Deduplicate has the larger user base (128 reviews vs 19), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. FirstTouch's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most teams the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical HubSpot App Marketplace listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is FirstTouch or Koalify - Merge & Deduplicate cheaper?

Koalify - Merge & Deduplicate is the cheaper option — it offers a free plan (Free plan available). FirstTouch starts at Team. Both publish their pricing on the HubSpot App Marketplace; AppRanks mirrors what's listed on each refresh cycle.

Which has better reviews, FirstTouch or Koalify - Merge & Deduplicate?

FirstTouch (5.0★, 19 reviews) and Koalify - Merge & Deduplicate (5.0★, 128 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.

Should I choose FirstTouch or Koalify - Merge & Deduplicate?

AppRanks cannot separate these two on rating — both sit at 5.0★. Koalify - Merge & Deduplicate does carry the larger published review base (128 vs 19). Read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, FirstTouch or Koalify - Merge & Deduplicate?

Both apps are one-click installs from the HubSpot App Marketplace. Koalify - Merge & Deduplicate has the deeper published review base (128 vs 19), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large HubSpot App Marketplace teams?

FirstTouch typically suits early-stage and growth-mode teams based on its published review base (19 reviews). Koalify - Merge & Deduplicate typically suits early-stage and growth-mode teams based on its published review base (128 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.