Side-by-side comparison · 24 data points
| EZ Texting SMS | Koalify - Merge & Deduplicate | |
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| Description | ||
| Screenshots | — | — |
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Deduplication simplified. Merge duplicate contacts, companies, deals, tickets and custom objects.
| Metric | EZ Texting SMS | Koalify - Merge & Deduplicate |
|---|---|---|
| Rating | 3.5 ★ | ★ 5.0 ★ |
| Total reviews | 12 | ★ 128 |
| Active installs | 631+ | 4,846+ |
| Free plan | — | ★ Yes |
| Pricing | From $25/mo | ★ Free plan available |
| Pricing tiers | 2 tiers | ★ 3 tiers |
| Listed since | Jun 2020 | Feb 2024 |
Based on the data on this page, Koalify - Merge & Deduplicate is the stronger choice for most HubSpot App Marketplace teams — 5.0★ vs EZ Texting SMS's 3.5★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
On pricing, Koalify - Merge & Deduplicate offers a free tier (Free plan available) while EZ Texting SMS starts at From $25/mo. The free option meaningfully reduces evaluation cost, particularly at low usage volumes where the entry-paid tier can outpace the value delivered.
Koalify - Merge & Deduplicate has the larger user base (128 reviews vs 12), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. EZ Texting SMS's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage teams who need fast install and low risk should default to Koalify - Merge & Deduplicate; mid-market and enterprise teams with specific feature requirements should evaluate both — EZ Texting SMS's 12-review base may include the workflow context that matches your specific use case better than Koalify - Merge & Deduplicate's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical HubSpot App Marketplace listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: EZ Texting SMS audit • Koalify - Merge & Deduplicate audit
Koalify - Merge & Deduplicate is the cheaper option — it offers a free plan (Free plan available). EZ Texting SMS starts at From $25/mo. Both publish their pricing on the HubSpot App Marketplace; AppRanks mirrors what's listed on each refresh cycle.
Koalify - Merge & Deduplicate has the higher average rating (5.0★ from 128 reviews) compared to EZ Texting SMS (3.5★ from 12 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Koalify - Merge & Deduplicate holds the higher average rating (5.0★ vs 3.5★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the HubSpot App Marketplace. Koalify - Merge & Deduplicate has the deeper published review base (128 vs 12), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
EZ Texting SMS typically suits early-stage and growth-mode teams based on its published review base (12 reviews). Koalify - Merge & Deduplicate typically suits early-stage and growth-mode teams based on its published review base (128 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. EZ Texting SMS and Koalify - Merge & Deduplicate both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from EZ Texting SMS" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
