Side-by-side comparison · 24 data points
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| APIANT's CRMConnect | Google Sheets Connector /Excel | |
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2-Way Google Sheets / Excel Connector for HubSpot ⭐⭐⭐⭐⭐
| Metric | APIANT's CRMConnect | Google Sheets Connector /Excel |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.7 ★ |
| Total reviews | 13 | ★ 90 |
| Active installs | 99+ | 6,031+ |
| Free plan | — | ★ Yes |
| Pricing | From $169/mo | ★ Free plan available |
| Pricing tiers | 1 tier | ★ 4 tiers |
| Listed since | Apr 2019 | Apr 2021 |
APIANT's CRMConnect edges out Google Sheets Connector /Excel on rating (5.0★ vs 4.7★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.
On pricing, Google Sheets Connector /Excel offers a free tier (Free plan available) while APIANT's CRMConnect starts at From $169/mo. The free option meaningfully reduces evaluation cost, particularly at low usage volumes where the entry-paid tier can outpace the value delivered.
Recommended by size: small/early-stage teams who need fast install and low risk should default to APIANT's CRMConnect; mid-market and enterprise teams with specific feature requirements should evaluate both — Google Sheets Connector /Excel's 90-review base may include the workflow context that matches your specific use case better than APIANT's CRMConnect's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical HubSpot App Marketplace listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: APIANT's CRMConnect audit • Google Sheets Connector /Excel audit
Google Sheets Connector /Excel is the cheaper option — it offers a free plan (Free plan available). APIANT's CRMConnect starts at From $169/mo. Both publish their pricing on the HubSpot App Marketplace; AppRanks mirrors what's listed on each refresh cycle.
APIANT's CRMConnect has the higher average rating (5.0★ from 13 reviews) compared to Google Sheets Connector /Excel (4.7★ from 90 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
APIANT's CRMConnect holds the higher average rating (5.0★ vs 4.7★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the HubSpot App Marketplace. Google Sheets Connector /Excel has the deeper published review base (90 vs 13), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
APIANT's CRMConnect typically suits early-stage and growth-mode teams based on its published review base (13 reviews). Google Sheets Connector /Excel typically suits early-stage and growth-mode teams based on its published review base (90 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. APIANT's CRMConnect and Google Sheets Connector /Excel both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from APIANT's CRMConnect" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.