| Census | Salesmsg SMS Texting & Calling | |
|---|---|---|
| Tagline | — | — |
| Description | — | — |
| Screenshots | — | — |
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| Listed | ||
| Last updated | — | — |
| Metric | Census | Salesmsg SMS Texting & Calling |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.5 ★ |
| Total reviews | 7 | ★ 231 |
| Active installs | 952+ | 3,070+ |
| Free plan | ★ Yes | — |
| Pricing | ★ Free plan available | From $25/mo |
| Pricing tiers | 3 tiers | ★ 5 tiers |
| Listed since | Sep 2020 | Mar 2018 |
Based on the data on this page, Census is the stronger choice for most HubSpot App Marketplace teams — 5.0★ vs Salesmsg SMS Texting & Calling's 4.5★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
On pricing, Census offers a free tier (Free plan available) while Salesmsg SMS Texting & Calling starts at From $25/mo. For early-stage teams validating fit, the free-tier path lets you run the app on real workloads before committing budget.
Salesmsg SMS Texting & Calling has the larger user base (231 reviews vs 7), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Census's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage teams who need fast install and low risk should default to Census; mid-market and enterprise teams with specific feature requirements should evaluate both — Salesmsg SMS Texting & Calling's 231-review base may include the workflow context that matches your specific use case better than Census's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical HubSpot App Marketplace listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Census audit • Salesmsg SMS Texting & Calling audit
Census is the cheaper option — it offers a free plan (Free plan available). Salesmsg SMS Texting & Calling starts at From $25/mo. Both publish their pricing on the HubSpot App Marketplace; AppRanks mirrors what's listed on each refresh cycle.
Census has the higher average rating (5.0★ from 7 reviews) compared to Salesmsg SMS Texting & Calling (4.5★ from 231 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Census holds the higher average rating (5.0★ vs 4.5★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the HubSpot App Marketplace. Salesmsg SMS Texting & Calling has the deeper published review base (231 vs 7), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Census typically suits early-stage and growth-mode teams based on its published review base (7 reviews). Salesmsg SMS Texting & Calling typically suits early-stage and growth-mode teams based on its published review base (231 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Census and Salesmsg SMS Texting & Calling both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Census" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
