Side-by-side comparison · 24 data points
Take Data Driven Actions With Enriched Ecommerce Data
| BigCommerce Sync by Unific | Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP | |
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See every connection, catch every issue, and know what breaks before you change it.
| Metric | BigCommerce Sync by Unific | Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP |
|---|---|---|
| Rating | 5.0 ★ | 5.0 ★ |
| Total reviews | 12 | ★ 26 |
| Active installs | 140+ | 220+ |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Pricing tiers | ★ 4 tiers | 3 tiers |
| Listed since | May 2021 | Jun 2025 |
BigCommerce Sync by Unific and Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP are evenly matched on rating (5.0★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
Pricing entry tiers: BigCommerce Sync by Unific at Free plan available, Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most teams the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical HubSpot App Marketplace listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: BigCommerce Sync by Unific audit • Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP audit
No tracked changes.
Both BigCommerce Sync by Unific and Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP offer paid plans only. BigCommerce Sync by Unific starts at Free plan available; Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
BigCommerce Sync by Unific (5.0★, 12 reviews) and Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP (5.0★, 26 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
AppRanks cannot separate these two on rating — both sit at 5.0★. Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP does carry the larger published review base (26 vs 12). Read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the HubSpot App Marketplace. Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP has the deeper published review base (26 vs 12), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
BigCommerce Sync by Unific typically suits early-stage and growth-mode teams based on its published review base (12 reviews). Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP typically suits early-stage and growth-mode teams based on its published review base (26 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. BigCommerce Sync by Unific and Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from BigCommerce Sync by Unific" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
