Side-by-side comparison · 24 data points
| Airtable Workflow Integration | Salesmsg SMS Texting & Calling | |
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| Screenshots | — | — |
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Best-in-class SMS, 2-way texting & calling for your HubSpot contacts.
| Metric | Airtable Workflow Integration | Salesmsg SMS Texting & Calling |
|---|---|---|
| Rating | 2.3 ★ | ★ 4.5 ★ |
| Total reviews | 14 | ★ 231 |
| Active installs | 1,524+ | 3,071+ |
| Free plan | ★ Yes | — |
| Pricing | ★ Free plan available | From $25/mo |
| Pricing tiers | 4 tiers | ★ 5 tiers |
| Listed since | Apr 2021 | Mar 2018 |
Based on the data on this page, Salesmsg SMS Texting & Calling is the stronger choice for most HubSpot App Marketplace teams — 4.5★ vs Airtable Workflow Integration's 2.3★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
On pricing, Airtable Workflow Integration offers a free tier (Free plan available) while Salesmsg SMS Texting & Calling starts at From $25/mo. For early-stage teams validating fit, the free-tier path lets you run the app on real workloads before committing budget.
Salesmsg SMS Texting & Calling has the larger user base (231 reviews vs 14), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Airtable Workflow Integration's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage teams who need fast install and low risk should default to Salesmsg SMS Texting & Calling; mid-market and enterprise teams with specific feature requirements should evaluate both — Airtable Workflow Integration's 14-review base may include the workflow context that matches your specific use case better than Salesmsg SMS Texting & Calling's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical HubSpot App Marketplace listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Airtable Workflow Integration audit • Salesmsg SMS Texting & Calling audit
Airtable Workflow Integration is the cheaper option — it offers a free plan (Free plan available). Salesmsg SMS Texting & Calling starts at From $25/mo. Both publish their pricing on the HubSpot App Marketplace; AppRanks mirrors what's listed on each refresh cycle.
Salesmsg SMS Texting & Calling has the higher average rating (4.5★ from 231 reviews) compared to Airtable Workflow Integration (2.3★ from 14 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Salesmsg SMS Texting & Calling holds the higher average rating (4.5★ vs 2.3★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the HubSpot App Marketplace. Salesmsg SMS Texting & Calling has the deeper published review base (231 vs 14), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Airtable Workflow Integration typically suits early-stage and growth-mode teams based on its published review base (14 reviews). Salesmsg SMS Texting & Calling typically suits early-stage and growth-mode teams based on its published review base (231 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Airtable Workflow Integration and Salesmsg SMS Texting & Calling both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Airtable Workflow Integration" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
